OptinMonster vs Wheel of Popups (2026): which should you pick?

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Pick Wheel of Popups if

• Fits if you want a wheel-of-prizes popup and can set the rewards yourself
• Makes sense if you want to try it for 10 days without a card

Look elsewhere if

• Tight if you want several promotions at once: Basic runs 1, Startup 5, Business 20
• Skip it if you want a free plan, since after 10 days or 5,000 pageviews a paid plan is needed
• Pricey if you grow past 5,000 pageviews, with $49 a month at 30,000 and $149 at 100,000
• Watch out: the refund policy reads 'get in touch with us' with no window stated

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

Wheel of Popups

• Plans are capped by pageviews and by the number of promotions running at once, from 1 on Basic to 50 on Enterprise.
• There is no free plan; after the 10-day trial or 5,000 pageviews, a paid plan is required.
• The pricing page lists a refund policy only as 'get in touch with us', with no stated window.
• The page says prepaying for a year saves about 20%, but it does not list the yearly prices.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

Wheel of Popups

Spin-to-win wheel

A gamified popup where visitors spin a wheel for a discount or reward in exchange for their email address.

Exit-intent popups

Popups can be set to appear as a visitor is about to leave, aimed at cart abandonment and lead capture.

Visual design tools

A visual builder with separate desktop and mobile editors, form fields, branding and text editing, and settings for rewards, urgency and placement.

Segments and analytics

Targeting segments decide who sees a promotion, and a dashboard lets you view, filter and export the leads each one collects.

Use-case templates

Setups for lead generation, email promotion, holiday sales, social giveaways, abandoned carts and trade shows.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

Wheel of Popups

• Basic$19

  per month for up to 5,000 pageviews

  1 promotion, no branding, live chat and email support. Shown as $19 down from a crossed-out $29.

• Startup$49

  per month for up to 30,000 pageviews

  5 promotions, no branding, live chat and email support. Shown as $49 down from a crossed-out $89.

• Business$149

  per month for up to 100,000 pageviews

  20 promotions, no branding, live chat and email support. Shown as $149 down from a crossed-out $229.

• Enterprise$249

  per month for up to 500,000 pageviews

  50 promotions, no branding, live chat and email support. Shown as $249 down from a crossed-out $499.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.

Wheel of Popups

• Annual discount

  About 20% off when prepaying a year

  The pricing FAQ says paying for a year up front when upgrading to a paid plan takes roughly 20% off.