OptiMonk vs Wheel of Popups (2026): which should you pick?
As of Nov 13, 2026, we pick OptiMonk: it is second in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
OptiMonk grades higher on the free plan and features. Wheel of Popups grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
OptiMonk
Popups for online stores, built by an AI agent you describe them to
Wheel of Popups
Spin-to-win and exit-intent popups for websites and online stores
Which one is for you
Pick OptiMonk if
- Fits if you'd rather describe a popup than design one yourself
- Works for small stores that stay under 10,000 pageviews on the free plan
Look elsewhere if
- Pricey if your visitors click through lots of pages, as every page load counts, popup or not
- Tight if you use subdomains, as each one counts as a domain and Essential allows 2
- Pricey if you're in the EU without a VAT number, as 27% Hungarian VAT goes on top
- Watch out: at the pageview limit, campaigns pause until you upgrade or the month resets
- Tight if you lean on the AI agent, as credits are monthly and more means moving up a plan
Pick Wheel of Popups if
- Fits if you want a wheel-of-prizes popup and can set the rewards yourself
- Makes sense if you want to try it for 10 days without a card
Look elsewhere if
- Tight if you want several promotions at once: Basic runs 1, Startup 5, Business 20
- Skip it if you want a free plan, since after 10 days or 5,000 pageviews a paid plan is needed
- Pricey if you grow past 5,000 pageviews, with $49 a month at 30,000 and $149 at 100,000
- Watch out: the refund policy reads 'get in touch with us' with no window stated
How we grade them
| 2.6GPAOptiMonkGood | 2.2GPAWheel of PopupsFair | |
|---|---|---|
| Value for money | DEvery page load counts, so a site with 20,000 visitors viewing a few pages each goes past Essential's 50,000-pageview top. That means Growth: $69 a month billed yearly ($828), or $99 monthly, at the dear end of popup tools here. Every feature is on every plan. | C$19 a month for 5,000 pageviews is between the middle ($14.92) and the dearer quarter ($24) for popup tools. The page shows crossed-out higher prices and says yearly saves about 20% without listing yearly prices. |
| Free plan and trial | BFree forever: 10,000 pageviews a month on 1 domain, every feature, the AI agent with 1,000 credits a month, and no OptiMonk branding. A small blog could live on it, though a busier site will pass it. | CA 10-day trial with no card, up to 5,000 pageviews, then a paid plan. No free plan. |
| Features | AAn AI agent that designs, writes, publishes and A/B tests popups, and an MCP server so you can build them from Claude, ChatGPT or Cursor, which no other tool here has. Spin-to-win, quizzes, upsells and 1,000+ examples too, with nothing held back by plan. | CSpin-to-win wheel, exit intent, design tools, segments and analytics, and templates for use cases. It is a narrower job than a full popup tool, and Basic runs 1 promotion at a time. |
| Ease of use | CNo rating on record. You describe a popup in a sentence, but you still add it to your store, keep an eye on AI credits and pageviews, and check what the agent makes. | CNo store rating on record. You design a promotion, set rewards and add the script. |
| Platforms and integrations | BWeb, with 60+ integrations such as Shopify and Klaviyo, plus Zapier, webhooks and an API, and it can be run from Claude, ChatGPT or Cursor. No desktop or phone app, so B is the top. | BWeb app that connects with WordPress, Shopify, Wix, Squarespace, WooCommerce, Webflow, HubSpot and Mailchimp. No phone or desktop app. |
| Best for | popups built by an AI agent for online stores | spin-to-win popups with a card-free trial |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptiMonk and Wheel of Popups. How we grade
Price against what you get
OptiMonk starts at $19 a month and scores 3.0 out of 4 on features, ease of use and platforms. Wheel of Popups starts at $19 a month and scores 2.3.
OptiMonk scores higher for the same starting price. Of the other popup and widget tools on the chart, none scores higher than OptiMonk for less, and 5 score higher than Wheel of Popups for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptiMonk also covers templates, AI agents and a/B testing.
- Wheel of Popups also covers forms and reports.
At a glance
| OptiMonk | Wheel of Popups | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for up to 20,000 pageviews, billed yearly | $19 per month for 5,000 pageviews |
| Free plan | 10,000 pageviews a month on 1 domain with 1,000 AI credits a month, every feature and no OptiMonk branding; it does not expire. | None |
| Free trial | None listed | 10-day free trial, no credit card required, up to 5,000 pageviews |
| Web | ||
| Made by | OptiMonk | Wheel of Popups |
| Price read from | optimonk.com | wheelofpopups.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
OptiMonk
- Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
- Each subdomain counts as a separate domain, and Essential allows only 2.
- The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
- Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.
Wheel of Popups
- Plans are capped by pageviews and by the number of promotions running at once, from 1 on Basic to 50 on Enterprise.
- There is no free plan; after the 10-day trial or 5,000 pageviews, a paid plan is required.
- The pricing page lists a refund policy only as 'get in touch with us', with no stated window.
- The page says prepaying for a year saves about 20%, but it does not list the yearly prices.
Key features
OptiMonk
- AI agent that builds popups
- Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.
- MCP server for AI assistants
- Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.
- Popup types and library
- Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.
- A/B testing
- The agent runs A/B tests on real visitors and offers to roll out the winning version.
- Visual editor
- Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.
- 60+ integrations
- Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.
Wheel of Popups
- Spin-to-win wheel
- A gamified popup where visitors spin a wheel for a discount or reward in exchange for their email address.
- Exit-intent popups
- Popups can be set to appear as a visitor is about to leave, aimed at cart abandonment and lead capture.
- Visual design tools
- A visual builder with separate desktop and mobile editors, form fields, branding and text editing, and settings for rewards, urgency and placement.
- Segments and analytics
- Targeting segments decide who sees a promotion, and a dashboard lets you view, filter and export the leads each one collects.
- Use-case templates
- Setups for lead generation, email promotion, holiday sales, social giveaways, abandoned carts and trade shows.
Plans
OptiMonk
Free$0
10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.
Essential$19
per month for up to 20,000 pageviews, billed yearly ($29 monthly)
3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.
Growth$69
per month for up to 100,000 pageviews, billed yearly ($99 monthly)
10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.
Premium$179
per month for up to 500,000 pageviews, billed yearly ($249 monthly)
20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.
MasterCustom
For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.
Wheel of Popups
Basic$19
per month for up to 5,000 pageviews
1 promotion, no branding, live chat and email support. Shown as $19 down from a crossed-out $29.
Startup$49
per month for up to 30,000 pageviews
5 promotions, no branding, live chat and email support. Shown as $49 down from a crossed-out $89.
Business$149
per month for up to 100,000 pageviews
20 promotions, no branding, live chat and email support. Shown as $149 down from a crossed-out $229.
Enterprise$249
per month for up to 500,000 pageviews
50 promotions, no branding, live chat and email support. Shown as $249 down from a crossed-out $499.
Ways to pay less
OptiMonk
- Annual discount
Yearly billing saves 25%
Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.
Wheel of Popups
- Annual discount
About 20% off when prepaying a year
The pricing FAQ says paying for a year up front when upgrading to a paid plan takes roughly 20% off.
Common questions
Which is cheaper, OptiMonk or Wheel of Popups?
As of Nov 13, 2026, they start at the same price. OptiMonk starts at $19 per month for up to 20,000 pageviews, billed yearly, and Wheel of Popups starts at $19 per month for 5,000 pageviews.
Which has a free plan, OptiMonk or Wheel of Popups?
As of Nov 13, 2026, only OptiMonk has a free plan. Wheel of Popups does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.