Wheel of Popups vs Wheelio (2026): which should you pick?
As of Nov 13, 2026, Wheel of Popups and Wheelio share a 2.2 GPA, neither has a free plan, and Wheelio starts cheaper, at $14.92 a month against $19 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Wheel of Popups
Spin-to-win and exit-intent popups for websites and online stores
Wheelio
Spin-to-win and scratch-card pop-ups for email and SMS capture
Which one is for you
Pick Wheel of Popups if
- Fits if you want a wheel-of-prizes popup and can set the rewards yourself
- Makes sense if you want to try it for 10 days without a card
Look elsewhere if
- Tight if you want several promotions at once: Basic runs 1, Startup 5, Business 20
- Skip it if you want a free plan, since after 10 days or 5,000 pageviews a paid plan is needed
- Pricey if you grow past 5,000 pageviews, with $49 a month at 30,000 and $149 at 100,000
- Watch out: the refund policy reads 'get in touch with us' with no window stated
Pick Wheelio if
- Fits if you run a Shopify store and want a spin-to-win offer
- Works for stores that collect emails and SMS numbers with coupons
Look elsewhere if
- Not for you if you want a free plan, as there is none after the 7-day trial
- Pricey if your store is busy, as price steps up with impressions from 30,000 to 750,000
- Skip it if you need ordinary forms or banners, since it is game-style pop-ups only
- Tight if you are not on Shopify, as other platforms sign up through the vendor dashboard
How we grade them
| 2.2GPAWheel of PopupsFair | 2.2GPAWheelioFair | |
|---|---|---|
| Value for money | C$19 a month for 5,000 pageviews is between the middle ($14.92) and the dearer quarter ($24) for popup tools. The page shows crossed-out higher prices and says yearly saves about 20% without listing yearly prices. | C$14.92 a month for 30,000 impressions sits inside the $9 to $29 range; plans climb to $249.92 for 750,000. |
| Free plan and trial | CA 10-day trial with no card, up to 5,000 pageviews, then a paid plan. No free plan. | C7-day free trial; the listing does not say a card is needed. No free plan. |
| Features | CSpin-to-win wheel, exit intent, design tools, segments and analytics, and templates for use cases. It is a narrower job than a full popup tool, and Basic runs 1 promotion at a time. | CThree game formats, email, SMS and push capture, coupons and triggers. It does that job fully, but it is a smaller job than a general popup builder. |
| Ease of use | CNo store rating on record. You design a promotion, set rewards and add the script. | CNo rating on record; you set up the game, prizes and coupons. |
| Platforms and integrations | BWeb app that connects with WordPress, Shopify, Wix, Squarespace, WooCommerce, Webflow, HubSpot and Mailchimp. No phone or desktop app. | BWeb only, built around Shopify, with eight integrations listed. |
| Best for | spin-to-win popups with a card-free trial | spin-to-win pop-ups for email and SMS capture |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Wheel of Popups and Wheelio. How we grade
Price against what you get
Wheel of Popups starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wheelio starts at $14.92 a month and scores 2.3.
They score the same, and Wheelio starts $4.08 a month lower. Of the other popup and widget tools on the chart, 5 score higher than Wheel of Popups for less, and 4 score higher than Wheelio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Wheel of Popups also covers forms and reports.
- Wheelio also covers sMS marketing.
At a glance
| Wheel of Popups | Wheelio | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $19 per month for 5,000 pageviews | $14.92 per month for up to 30k impressions |
| Free plan | None | None |
| Free trial | 10-day free trial, no credit card required, up to 5,000 pageviews | 7-day free trial |
| Web | ||
| Made by | Wheel of Popups | Wheelio |
| Price read from | wheelofpopups.com | wheelio-app.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Wheel of Popups
- Plans are capped by pageviews and by the number of promotions running at once, from 1 on Basic to 50 on Enterprise.
- There is no free plan; after the 10-day trial or 5,000 pageviews, a paid plan is required.
- The pricing page lists a refund policy only as 'get in touch with us', with no stated window.
- The page says prepaying for a year saves about 20%, but it does not list the yearly prices.
Wheelio
- There is no free plan; the first step is $14.92 a month after a 7-day trial.
- Price follows impressions, so a busy store moves up steps from 30k to 750k a month.
- Built around Shopify; stores on other platforms sign up through the vendor dashboard instead.
- Game-style pop-ups only: it is not a general-purpose form or banner builder.
Key features
Wheel of Popups
- Spin-to-win wheel
- A gamified popup where visitors spin a wheel for a discount or reward in exchange for their email address.
- Exit-intent popups
- Popups can be set to appear as a visitor is about to leave, aimed at cart abandonment and lead capture.
- Visual design tools
- A visual builder with separate desktop and mobile editors, form fields, branding and text editing, and settings for rewards, urgency and placement.
- Segments and analytics
- Targeting segments decide who sees a promotion, and a dashboard lets you view, filter and export the leads each one collects.
- Use-case templates
- Setups for lead generation, email promotion, holiday sales, social giveaways, abandoned carts and trade shows.
Wheelio
- Three game formats
- Choose a wheel of fortune, a slot machine or a scratch card as the pop-up, with a set of predefined templates to start from.
- Email, SMS and push capture
- Collect email addresses, phone numbers, Messenger and push-notification opt-ins, passed on through the connected partner service.
- Coupon injection and dynamic codes
- Says it can inject the won discount straight into the Shopify checkout and create a unique code for each visitor to track sales.
- Triggers and scheduling
- Set when and where a campaign shows, using timing and exit-intent style triggers plus scheduling in the campaign setup.
- Email validation
- Uses an outside service to check each address and prevents duplicates, to keep the list clean.
- Consent options
- The vendor says pop-ups can be set up to follow GDPR, and to meet TCPA rules when collecting SMS leads.
Plans
Wheel of Popups
Basic$19
per month for up to 5,000 pageviews
1 promotion, no branding, live chat and email support. Shown as $19 down from a crossed-out $29.
Startup$49
per month for up to 30,000 pageviews
5 promotions, no branding, live chat and email support. Shown as $49 down from a crossed-out $89.
Business$149
per month for up to 100,000 pageviews
20 promotions, no branding, live chat and email support. Shown as $149 down from a crossed-out $229.
Enterprise$249
per month for up to 500,000 pageviews
50 promotions, no branding, live chat and email support. Shown as $249 down from a crossed-out $499.
Wheelio
Beginner$14.92
per month for up to 30k impressions
Entry step. The listed step prices move with monthly impressions.
Level 1$29.92
per month for up to 60k impressions
Same product as every step; only the impression allowance changes.
Level 2$54.92
per month for up to 100k impressions
Same product as every step; only the impression allowance changes.
Level 3$109.92
per month for up to 250k impressions
Same product as every step; only the impression allowance changes.
Level 4$192.92
per month for up to 500k impressions
Same product as every step; only the impression allowance changes.
The Big Guns$249.92
per month for up to 750k impressions
Top step listed on the site, for the highest-traffic stores.
Ways to pay less
Wheel of Popups
- Annual discount
About 20% off when prepaying a year
The pricing FAQ says paying for a year up front when upgrading to a paid plan takes roughly 20% off.
Wheelio
No public discounts listed.
Common questions
Which is cheaper, Wheel of Popups or Wheelio?
As of Nov 13, 2026, Wheelio is cheaper to start with: $14.92 a month, against $19 a month for Wheel of Popups. Wheel of Popups starts at $19 per month for 5,000 pageviews, and Wheelio starts at $14.92 per month for up to 30k impressions.
Which has a free plan, Wheel of Popups or Wheelio?
As of Nov 13, 2026, neither Wheel of Popups nor Wheelio has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.