Personizely vs Poptin (2026): which should you pick?
As of Nov 13, 2026, Poptin grades higher than Personizely: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Poptin grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Personizely
A/B testing and website widgets for online stores
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick Personizely if
- Fits if you run a Shopify store and want to test prices and pages, not only collect emails
- Makes sense if your traffic is under about 50,000 visitors a month
Look elsewhere if
- Pricey if you need the real tests: they start on Premium at $59 a month
- Tight if your traffic grows, because the bill is by visitors and goes from $39 to $99 to $139
- Skip it if you only want popups, which cheaper tools do without the testing
- Not for you if you want a free plan: it is a 14-day trial, then paid
- Watch out: the site is written for Shopify even though other platforms are listed
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.2GPAPersonizelyFair | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | D$39 a month at 10,000 visitors, $99 at 50,000. The price, shipping and content tests that give it a reason to exist need Premium at $59 and up, well above the $14.92 middle for popup tools. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | CNo free plan. There is a 14-day trial with every feature and no card needed, which is the card-free kind. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | BTesting, personalization, popups and product recommendations in one tool, and nothing in the listing shows a gap in the core work. It also does price and shipping tests, which most popup tools skip. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo store rating on record. You connect your store, build widgets and set up tests before it earns anything. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | BWeb app with Shopify, WordPress, Wix, Squarespace, Magento, BigCommerce and Klaviyo on its list. No desktop or phone app. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | A/B testing plus popups for Shopify stores | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Personizely and Poptin. How we grade
Price against what you get
Personizely starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
They score the same, and Poptin starts $20 a month lower. Of the other popup and widget tools on the chart, 1 scores higher than Personizely for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Poptin also covers forms and email campaigns.
At a glance
| Personizely | Poptin | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $39 per month for up to 10,000 visitors, billed monthly | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | None | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | 14-day free trial with every feature, no credit card needed | None listed |
| Web | ||
| Made by | Personizely | Poptin |
| Price read from | personizely.net | poptin.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Personizely
- Plans are priced by monthly visitors, so the bill grows with traffic; the figures above are the entry (10,000 visitor) and 50,000 visitor steps.
- Content, price, shipping and widget testing and personalization campaigns need the Premium plan.
- There is no free plan; the free trial lasts 14 days.
- Most of the pricing page and homepage is written for Shopify stores, though the integrations page lists other platforms.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
Personizely
- A/B testing
- Content, price, shipping, theme, split-URL and custom code tests, with results shown as revenue per visitor.
- Website widgets
- A drag-and-drop builder for newsletter popups, announcement bars, corner callouts, embedded forms and teaser offers.
- Personalization campaigns
- Show different content and offers by visitor behavior or traffic source, such as the ad a visitor clicked. Premium plan.
- Targeting
- Display rules for widgets and campaigns, with advanced targeting on the Premium plan.
- Product recommendations
- Widgets that suggest products based on browsing behavior or cart contents.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
Personizely
Essential$39
per month for up to 10,000 visitors, billed monthly
URL split and theme testing, unlimited widgets, integrations, 2 websites. $99 a month at 50,000 visitors, $139 at 100,000.
Premium$59
per month for up to 10,000 visitors, billed monthly
Essential plus content, price, shipping and widget tests, personalization, 10 websites, priority support. $149 a month at 50,000 visitors.
CustomCustom
For traffic above 1,000,000 visitors a month, multiple stores on one bill and agency or white-label accounts.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
Personizely
- Annual discount
20% off with yearly billing
The pricing page shows yearly billing at 20% less than monthly: Essential $79 a month and Premium $119 a month at the 50,000 visitor tier, billed yearly.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, Personizely or Poptin?
As of Nov 13, 2026, Poptin is cheaper to start with: $19 a month, against $39 a month for Personizely. Personizely starts at $39 per month for up to 10,000 visitors, billed monthly, and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, Personizely or Poptin?
As of Nov 13, 2026, only Poptin has a free plan. Personizely does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.