OptiMonk vs Personizely (2026): which should you pick?

Pick OptiMonk if

• Fits if you'd rather describe a popup than design one yourself
• Works for small stores that stay under 10,000 pageviews on the free plan

Look elsewhere if

• Pricey if your visitors click through lots of pages, as every page load counts, popup or not
• Tight if you use subdomains, as each one counts as a domain and Essential allows 2
• Pricey if you're in the EU without a VAT number, as 27% Hungarian VAT goes on top
• Watch out: at the pageview limit, campaigns pause until you upgrade or the month resets
• Tight if you lean on the AI agent, as credits are monthly and more means moving up a plan

Pick Personizely if

• Fits if you run a Shopify store and want to test prices and pages, not only collect emails
• Makes sense if your traffic is under about 50,000 visitors a month

Look elsewhere if

• Pricey if you need the real tests: they start on Premium at $59 a month
• Tight if your traffic grows, because the bill is by visitors and goes from $39 to $99 to $139
• Skip it if you only want popups, which cheaper tools do without the testing
• Not for you if you want a free plan: it is a 14-day trial, then paid
• Watch out: the site is written for Shopify even though other platforms are listed

OptiMonk

• Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
• Each subdomain counts as a separate domain, and Essential allows only 2.
• The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
• Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.

Personizely

• Plans are priced by monthly visitors, so the bill grows with traffic; the figures above are the entry (10,000 visitor) and 50,000 visitor steps.
• Content, price, shipping and widget testing and personalization campaigns need the Premium plan.
• There is no free plan; the free trial lasts 14 days.
• Most of the pricing page and homepage is written for Shopify stores, though the integrations page lists other platforms.

OptiMonk

AI agent that builds popups

Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.

MCP server for AI assistants

Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.

Popup types and library

Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.

A/B testing

The agent runs A/B tests on real visitors and offers to roll out the winning version.

Visual editor

Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.

60+ integrations

Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.

Personizely

A/B testing

Content, price, shipping, theme, split-URL and custom code tests, with results shown as revenue per visitor.

Website widgets

A drag-and-drop builder for newsletter popups, announcement bars, corner callouts, embedded forms and teaser offers.

Personalization campaigns

Show different content and offers by visitor behavior or traffic source, such as the ad a visitor clicked. Premium plan.

Targeting

Display rules for widgets and campaigns, with advanced targeting on the Premium plan.

Product recommendations

Widgets that suggest products based on browsing behavior or cart contents.

OptiMonk

• Free$0

  10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.

• Essential$19

  per month for up to 20,000 pageviews, billed yearly ($29 monthly)

  3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.

• Growth$69

  per month for up to 100,000 pageviews, billed yearly ($99 monthly)

  10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.

• Premium$179

  per month for up to 500,000 pageviews, billed yearly ($249 monthly)

  20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.

• MasterCustom

  For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.

Personizely

• Essential$39

  per month for up to 10,000 visitors, billed monthly

  URL split and theme testing, unlimited widgets, integrations, 2 websites. $99 a month at 50,000 visitors, $139 at 100,000.

• Premium$59

  per month for up to 10,000 visitors, billed monthly

  Essential plus content, price, shipping and widget tests, personalization, 10 websites, priority support. $149 a month at 50,000 visitors.

• CustomCustom

  For traffic above 1,000,000 visitors a month, multiple stores on one bill and agency or white-label accounts.

OptiMonk

• Annual discount

  Yearly billing saves 25%

  Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.

Personizely

• Annual discount

  20% off with yearly billing

  The pricing page shows yearly billing at 20% less than monthly: Essential $79 a month and Premium $119 a month at the 50,000 visitor tier, billed yearly.