Justuno vs Personizely (2026): which should you pick?

Pick Justuno if

• Fits if you run a store and grow email and SMS lists with Klaviyo or Attentive
• Works for shops that want Justuno's team to run their popups, at $299 a month

Look elsewhere if

• Pricey if you're a small shop, as Lite is $59 a month for only 10,000 visitors
• Skip it if you want a free plan to grow into, as there's only a 14-day trial
• Not for you if you need the full cost up front, as Spotlight's price isn't listed and Lite's rises on a slider
• Tight if you run many campaigns, as Lite caps live workflows at 5, segments at 2 and seats at 3
• Watch out: Done-For-You covers only 20,000 visitors before its $299 a month rises, and yearly billing saves just 10%

Pick Personizely if

• Fits if you run a Shopify store and want to test prices and pages, not only collect emails
• Makes sense if your traffic is under about 50,000 visitors a month

Look elsewhere if

• Pricey if you need the real tests: they start on Premium at $59 a month
• Tight if your traffic grows, because the bill is by visitors and goes from $39 to $99 to $139
• Skip it if you only want popups, which cheaper tools do without the testing
• Not for you if you want a free plan: it is a 14-day trial, then paid
• Watch out: the site is written for Shopify even though other platforms are listed

Justuno

• There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
• Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
• Spotlight visitor identification is an add-on, and the page does not list its price.
• Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

Personizely

• Plans are priced by monthly visitors, so the bill grows with traffic; the figures above are the entry (10,000 visitor) and 50,000 visitor steps.
• Content, price, shipping and widget testing and personalization campaigns need the Premium plan.
• There is no free plan; the free trial lasts 14 days.
• Most of the pricing page and homepage is written for Shopify stores, though the integrations page lists other platforms.

Justuno

Popups and exit offers

Email and SMS sign-up popups, exit offers and a design studio with a template library.

AI Smart Timing

Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.

Spotlight visitor identification

An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.

Workflows and segments

Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.

Testing and recommendations

Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.

Store and messaging integrations

Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

Personizely

A/B testing

Content, price, shipping, theme, split-URL and custom code tests, with results shown as revenue per visitor.

Website widgets

A drag-and-drop builder for newsletter popups, announcement bars, corner callouts, embedded forms and teaser offers.

Personalization campaigns

Show different content and offers by visitor behavior or traffic source, such as the ad a visitor clicked. Premium plan.

Targeting

Display rules for widgets and campaigns, with advanced targeting on the Premium plan.

Product recommendations

Widgets that suggest products based on browsing behavior or cart contents.

Justuno

• Lite$59

  per month for up to 10,000 visitors, no contract

  All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.

• Done-For-You$299

  per month for up to 20,000 visitors, no contract

  Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.

• EnterpriseCustom

  Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.

Personizely

• Essential$39

  per month for up to 10,000 visitors, billed monthly

  URL split and theme testing, unlimited widgets, integrations, 2 websites. $99 a month at 50,000 visitors, $139 at 100,000.

• Premium$59

  per month for up to 10,000 visitors, billed monthly

  Essential plus content, price, shipping and widget tests, personalization, 10 websites, priority support. $149 a month at 50,000 visitors.

• CustomCustom

  For traffic above 1,000,000 visitors a month, multiple stores on one bill and agency or white-label accounts.

Justuno

• Annual discount

  Annual billing saves 10%

  Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.

• Other savings

  Agency discounts

  Brands working with an agency are told to mention it to the sales team for an agency discount.

Personizely

• Annual discount

  20% off with yearly billing

  The pricing page shows yearly billing at 20% less than monthly: Essential $79 a month and Premium $119 a month at the 50,000 visitor tier, billed yearly.