Rocketspark vs SITE123 (2026): which should you pick?
As of Nov 13, 2026, Rocketspark and SITE123 share a 2.0 GPA, and only SITE123 has a free plan.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Rocketspark grades higher on platforms. SITE123 grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Rocketspark
Website and online store builder with phone and email support
SITE123
Free website builder that lays out pages from your content
Which one is for you
Pick Rocketspark if
- Fits if you want one monthly bill and a month-long trial first
- Works for a small business that wants Xero or Mailchimp connected
Look elsewhere if
- Pricey if you are on a budget: $29 a month is above what most site builders charge
- Skip it if you want a store, because Ecommerce Lite is $39 and stops at 10 products
- Watch out: cancelling takes the site offline, and data is kept for two months
- Watch out: extra users are $3 each a month, and payment is by card only
- Watch out: you cannot pause a subscription, but support can offer a reduced-price on-hold plan
Pick SITE123 if
- Fits if you've never made a website and don't want to think about layout
- Works for simple business, event or personal sites, with live chat help around the clock
Look elsewhere if
- Not for you if you might move the site later, as it can't be downloaded or moved off SITE123
- Skip it if you want to pay monthly, since every package is paid up front for terms of 3 months to 10 years
- Too light for designers who want a say in where things go on the page
- Watch out: public pages show one Premium price; the other five packages are priced only inside the app
- Tight if you need email, which comes only with Advanced, Professional and Gold, or as a separate purchase
How we grade them
| 2.0GPARocketsparkFair | 2.0GPASITE123Fair | |
|---|---|---|
| Value for money | D$29 a month, or $299 a year, is above the category's dearer quarter of $22. AI writing and analytics start at $39, and the top website plan is $90. | CPremium is $10.80 a month on a yearly plan paid up front, going by SITE123's own FAQ, for one site with your own domain and a store. That's the ordinary middle of this category. Public pages show one Premium price; the other packages are priced only inside the app. |
| Free plan and trial | CA 30-day trial with no payment details, and no free plan. | CFree with no time limit, on a SITE123 subdomain, but only 250 MB of storage and 250 MB of bandwidth, and a SITE123 floating tag on the site. |
| Features | CTemplates, unlimited pages, forms, domain and email, and stores up to unlimited products. Forms are capped at 5 on the entry plan, and a store needs its own plan. | CContent-first building, sites that fit phones, a free image bank, a store, and mailboxes on higher packages. The gaps are in the listing: you don't control the layout, email needs Advanced or above, and sites can't be downloaded or moved off SITE123. |
| Ease of use | CNo rating on record. You build pages and a store from templates. | CNo app store rating on record. There's no layout work at all, since SITE123 arranges the pages, and live chat help is there at any hour. You still bring every word and picture. |
| Platforms and integrations | BWeb only, with Mailchimp, Xero, Google Analytics and Google Workspace. | CWeb only, with no integrations in the listing, no phone or desktop app and no API. Hosting, domain and mailboxes all stay inside SITE123. |
| Best for | a New Zealand site builder with a month-to-month price | a first website with no design work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rocketspark and SITE123. How we grade
Price against what you get
Rocketspark starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. SITE123 starts at $12.80 a month and scores 2.0.
Rocketspark scores higher, and starts $16.20 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 15 score higher than Rocketspark for less, and 32 score higher than SITE123 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rocketspark also covers forms, inventory and online store.
At a glance
| Rocketspark | SITE123 | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed monthly ($299 billed annually) | $12.80 per site / month, paid up front (term not stated) |
| Free plan | None | Unlimited sites on a SITE123 subdomain with 250 MB of storage and 250 MB of bandwidth, showing a SITE123 floating tag. |
| Free trial | 30-day free trial, no payment details needed | None listed |
| Web | ||
| Made by | Rocketspark | SITE123 |
| Price read from | rocketspark.com | site123.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Rocketspark
- Extra users cost $3 per user a month.
- Cancelling takes the site offline; data is kept for two months.
- Payment is by credit or debit card only.
- Subscriptions cannot be paused; a reduced-price on-hold plan is available through support.
SITE123
- There is no monthly billing: each package is paid up front for the whole term, from 3 months to 10 years, and covers a single site.
- Prices for the Basic, Advanced, Professional, Gold and Platinum packages appear only in the in-app pricing table; public pages show one Premium price.
- Sites cannot be downloaded or moved off SITE123, which describes itself as a proprietary service.
- Email accounts come only with Advanced, Professional and Gold packages, or as a separate purchase.
Key features
Rocketspark
- Templates and editor
- All templates on every plan, with unlimited pages and blog posts and mobile-responsive layouts.
- AI writing
- Flint AI writes whole pages and blog posts from Website Builder Pro up.
- Online stores
- Ecommerce plans add products, a stock manager, shipping and tax rules, a payment gateway and Xero integration.
- Forms
- 5, 200 or unlimited forms by tier, with submission storage and Mailchimp integration.
- Domain and email
- One new domain free for a year; business email is an optional extra.
- Support
- Email and phone support on every plan.
SITE123
- Content-first editor
- Choose a website type and upload text and images; SITE123 arranges the structure and design, so there is no drag-and-drop layout work.
- Responsive sites and image bank
- Every site adjusts to phones and tablets automatically, and an integrated image bank supplies pictures that can be used freely.
- Online store
- Premium packages add a store for selling products, with online payment methods for checkout.
- Hosting, domains and mailboxes
- Hosting is included on every plan. Premium connects your own domain, with a free year of domain registration on a first annual plan, and higher packages add mailboxes.
- 24/7 live chat support
- Free and paying users can reach SITE123's support team by live chat at any hour.
Plans
Rocketspark
Website Builder$29
per month, billed monthly ($299 billed annually)
Unlimited pages and blog posts, all templates, hosting, SSL, SEO tools and 5 forms.
Website Builder Pro$39
per month, billed monthly ($399 billed annually)
Adds AI page and blog writing, 200 forms, fuller analytics and scheduled content.
Website Builder Pro+$90
per month, billed monthly ($900 billed annually)
Unlimited forms, 10 GB form file storage, global expansion tools and a CDN.
Ecommerce Lite$39
per month, billed monthly ($399 billed annually)
Online store for up to 10 products, stock manager, shipping and tax rules.
Ecommerce Grow$45
per month, billed monthly ($459 billed annually)
Store for up to 400 products with more features.
Ecommerce Pro$60
per month, billed monthly ($600 billed annually)
Store with unlimited products.
SITE123
Free$0
A SITE123 subdomain, 250 MB of storage and 250 MB of bandwidth, with the SITE123 floating tag shown.
Premium$12.80
per site / month, paid up front (term not stated)
Free domain for a year, 3 GB of storage and bandwidth, your own domain, an online store and no floating tag. The page's FAQ says from $10.80 a month yearly.
Ways to pay less
Rocketspark
- Annual discount
Annual billing saves up to 2 months
The pricing page offers annual billing at $299, $399 and $900 for the website plans instead of paying monthly.
SITE123
- Other savings
Longer terms cost less per month
SITE123 discounts up-front plans more the longer the commitment, and annual plans include a free year of domain registration with the first purchase.
Common questions
Which is cheaper, Rocketspark or SITE123?
As of Nov 13, 2026, SITE123 is cheaper to start with: $12.80 a month, against $29 a month for Rocketspark. Rocketspark starts at $29 per month, billed monthly ($299 billed annually), and SITE123 starts at $12.80 per site / month, paid up front (term not stated).
Which has a free plan, Rocketspark or SITE123?
As of Nov 13, 2026, only SITE123 has a free plan. Rocketspark does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.