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ToolGPA

SITE123 vs Wix

We give SITE123 a 2.0 GPA and Wix a 2.8, out of 4.0. Wix grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.

Price, platforms and features side by side. The table says where each price was read and when.

SITE123

Free website builder that lays out pages from your content

Free plan · from $12.80/mo
Full detailssite123.com

Wix

Drag-and-drop website builder with an AI agent and business apps

Free plan · from $17/mo
Full detailswix.com

How we grade them

2.0GPASITE123Fair2.8GPAWixGood
Value for money
CPremium is $10.80 a month on a yearly plan paid up front, going by SITE123's own FAQ, for one site with your own domain and a store. That's the ordinary middle of this category. Public pages show one Premium price; the other packages are priced only inside the app.
CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts.
Free plan and trial
CFree for good with hosting on a SITE123 subdomain, but only 250 MB of storage and 250 MB of bandwidth, and a SITE123 floating tag on the site.
CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee.
Features
CContent-first building, sites that fit phones, a free image bank, a store, and mailboxes on higher packages. The gaps are in the listing: you don't control the layout, email needs Advanced or above, and sites can't be downloaded or moved off SITE123.
AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close.
Ease of use
CNo app store rating on record. There's no layout work at all, since SITE123 arranges the pages, and live chat help is there at any hour. You still bring every word and picture.
B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder.
Platforms and integrations
CWeb only, with no integrations in the listing, no phone or desktop app and no API. Hosting, domain and mailboxes all stay inside SITE123.
BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A.
Best fora first website with no design workbusiness sites with bookings, events and a shop

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SITE123 and Wix. How we grade

Price against what you get

SITE123 starts at $12.80 a month and scores 2.0 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.

Wix scores higher, and starts $4.20 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 9 score higher than SITE123 for less, and 1 scores higher than Wix for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0$0.5$1$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSITE123Wix

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and landing page builders, and the best at every price

Where they differ

  • SITE123 starts at $12.80 per site / month, paid up front (term not stated). Wix starts at $17 per site / month, billed yearly (Light).
  • Only Wix lists iOS and Android apps.
  • Wix also covers AI agents.
In commonFree planWebTemplatesNo-code

At a glance

SITE123Wix
PricingFree planFree plan
Starts at$12.80 per site / month, paid up front (term not stated)$17 per site / month, billed yearly (Light)
Free planUnlimited sites on a SITE123 subdomain with 250 MB of storage and 250 MB of bandwidth, showing a SITE123 floating tag.Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan.
Free trialNone listedNone listed
Web
iOS
Android
Made bySITE123Wix.com, Inc.
Price read fromsite123.comwix.com
CheckedOct 17, 2026Oct 17, 2026

Who each one suits

SITE123

  • First-time site owners who would rather not design layouts
  • Simple business, event or personal sites built in an afternoon
  • People who want round-the-clock chat support while they build

Wix

  • Beginners who want to start free and upgrade when the site is ready
  • Small businesses that take bookings, sell tickets or run a small store
  • People who want an AI agent to draft pages they can still edit by hand

Worth knowing

SITE123

  • There is no monthly billing: each package is paid up front for the whole term, from 3 months to 10 years, and covers a single site.
  • Prices for the Basic, Advanced, Professional, Gold and Platinum packages appear only in the in-app pricing table; public pages show one Premium price.
  • Sites cannot be downloaded or moved off SITE123, which describes itself as a proprietary service.
  • Email accounts come only with Advanced, Professional and Gold packages, or as a separate purchase.

Wix

  • Light has no online payments; selling anything needs Core at $29 a month or higher.
  • Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
  • Each plan upgrades a single site, so running several sites means buying a plan for each.
  • There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.

Key features

SITE123

Content-first editor
Choose a website type and upload text and images; SITE123 arranges the structure and design, so there is no drag-and-drop layout work.
Responsive sites and image bank
Every site adjusts to phones and tablets automatically, and an integrated image bank supplies pictures that can be used freely.
Online store
Premium packages add a store for selling products, with online payment methods for checkout.
Hosting, domains and mailboxes
Hosting is included on every plan. Premium connects your own domain, with a free year of domain registration on a first annual plan, and higher packages add mailboxes.
24/7 live chat support
Free and paying users can reach SITE123's support team by live chat at any hour.

Wix

Wix Harmony editor and Aria
The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
Templates and design tools
Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
Payments and online store
Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
Bookings, events and restaurants
Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
App market
Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
Developer platform and headless
Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.

Plans

SITE123

  • Free$0

    A SITE123 subdomain, 250 MB of storage and 250 MB of bandwidth, with the SITE123 floating tag shown.

  • Premium$12.80

    per site / month, paid up front (term not stated)

    Free domain for a year, 3 GB of storage and bandwidth, your own domain, an online store and no floating tag. The page's FAQ says from $10.80 a month yearly.

Wix

  • Free$0

    A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.

  • Light$17

    per site / month, billed yearly

    Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.

  • Core$29

    per site / month, billed yearly

    Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.

  • Business$39

    per site / month, billed yearly

    Standard online store and marketing suite, 100 GB of storage and 10 collaborators.

  • Business Elite$159

    per site / month, billed yearly

    Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.

  • EnterpriseCustom

    Custom plans and pricing on request for large organizations.

Ways to pay less

SITE123

  • Other savings

    Longer terms cost less per month

    SITE123 discounts up-front plans more the longer the commitment, and annual plans include a free year of domain registration with the first purchase.

Wix

  • Other savings

    Free domain for a year with a yearly plan

    Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.

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