Tilda vs Wix
We give Tilda a 2.4 GPA and Wix a 2.8, out of 4.0. Wix grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Tilda
Block-based website builder with a free-form design editor
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.4GPATildaFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CPersonal is $10 a month for one site on yearly billing ($15 monthly), just over this category's cheapest quarter ($9). For that you get 1,000 pages, a store of up to 5,000 products, forms, a CRM and member areas, which is a lot. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CA free site of up to 50 pages with Zero Block and the AI tools, which is decent. But it's on a Tilda subdomain, only 100 blocks are open, and forms can't collect data. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | BOver 600 blocks, Zero Block for free-form design and animation, AI page and text generation, a store, forms with a built-in CRM, member areas, courses and email campaigns. It covers the whole job. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo app store rating on record. Stacking blocks is quick, but Zero Block has layers, breakpoints and animation steps, so the clever stuff takes some learning. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, Mailchimp, SendGrid, Google Sheets and Google Analytics, plus an API on Business. No phone or desktop app. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | designed pages from blocks, with room to go custom | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Tilda and Wix. How we grade
Price against what you get
Tilda starts at $10 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher, and starts $7 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 1 scores higher than Tilda for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Tilda starts at $10 per month, billed annually ($15 billed monthly). Wix starts at $17 per site / month, billed yearly (Light).
- Only Wix lists iOS and Android apps.
- Tilda also covers forms and email campaigns.
- Wix also covers AI agents.
At a glance
| Tilda | Wix | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month, billed annually ($15 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | 1 website of up to 50 pages on a free tilda.ws subdomain, 100 blocks, Zero Block and the AI tools. No custom domain and no data collection forms. | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Tilda Publishing | Wix.com, Inc. |
| Price read from | tilda.cc | wix.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Tilda
- Designers who want block-based pages with room for custom layouts and animation
- Small businesses building a landing page, store or course site in one place
- Freelancers running up to five client sites from one account
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
Tilda
- The free plan cannot connect a custom domain, collect form submissions, embed HTML or upload custom fonts.
- Personal covers a single website; more than one site needs Business, and over five needs a larger Business plan priced in the account.
- The "Made on Tilda" label can be removed only on Personal or Business paid annually.
- Code export and the API are limited to Business. If a subscription lapses, the site is unpublished and its data is deleted after six months.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Tilda
- Block library
- Pages are assembled from more than 600 pre-designed blocks for covers, text, galleries, forms, pricing tables and footers. The free plan opens 100 of them.
- Zero Block editor
- A free-form design editor for making blocks from scratch, with breakpoints from 320 to 1920 pixels, auto layout, layers, a vector tool and step-by-step animation.
- AI page and text generation
- The built-in AI generates a page from a short description, writes or rewrites copy for a block or a whole page, and picks images. It is included on the free plan.
- Online store and payments
- A Product Catalog, shopping cart, promo codes, dynamic discounts and customer accounts, with payments through Stripe, PayPal and other systems on paid plans.
- Forms, quizzes and Tilda CRM
- Data collection and quiz forms send leads to more than 20 services or to the built-in CRM, which tracks a sales funnel and lead analytics.
- Members areas and online courses
- Paid plans can restrict pages to members, password-protect a site and build courses with a content editor, homework review and student statistics.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Tilda
Free$0
1 website, 50 pages, 100 blocks and a Tilda subdomain, with Zero Block, built-in analytics and AI page generation.
Personal$10
per month for 1 website, billed annually ($15 billed monthly)
1 website of up to 1,000 pages, a custom domain, the full block library, forms, Tilda CRM, a store of up to 5,000 products and members areas.
Business$20
per month for 5 websites, billed annually ($25 billed monthly)
Everything in Personal for 5 websites, plus static HTML code export, the Tilda API and a catalog of up to 50,000 products.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Tilda
- Annual discount
Save up to a third with annual billing
Personal is $10 a month billed annually against $15 month to month, and Business is $20 against $25, savings of 33% and 20%.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
