Aparok vs Profound (2026): which should you pick?
As of Oct 23, 2026, Aparok and Profound share a 2.2 GPA, neither has a free plan, and Aparok starts cheaper, at $49 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Aparok grades higher on value for money. Profound grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Aparok
AI visibility analytics that ranks the next fix for SaaS teams
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick Aparok if
- Fits if you're a SaaS startup checking whether ChatGPT or Perplexity recommends you
- Works for teams that want each gap turned into a task with its expected impact
Look elsewhere if
- Skip it if Gemini, Claude or Google's AI answers need tracking, as they show only in traffic
- Tight if you have lots of prompts, with 10 on Mini and 25 on Starter, each on one domain
- Pricey if you want prompts run daily, since every run eats credits and packs cost $49 to $349
- Watch out: AI traffic needs a snippet on your site and depends on referrer data
- Not for you if you want a free plan: it's a 7-day trial, and the listing doesn't say if a card is needed
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.2GPAAparokFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CMini is $49 a month for 10 prompts and 300 credits. A run costs 3 credits per prompt per engine, so that's about five runs of your 10 prompts in both engines a month. Under this category's middle, but little for the money. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CNo free plan, but every paid plan starts with a 7-day free trial. The listing doesn't say whether a card is needed. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CPrompt watchlists, AI referral tracking, readiness audits, ranked next actions, test personas and a prospect scorer for sales. The gap is in its own listing: prompts are tracked in ChatGPT and Perplexity only, and the other assistants show up only in traffic. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. There's a snippet to put on your site, and credits to budget across runs, audits and prospect checks. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, with a ChatGPT plugin and a Claude connector, plus a site snippet that picks up visits from five AI assistants. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | SaaS teams that want a ranked list of fixes | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aparok and Profound. How we grade
Price against what you get
Aparok starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
Profound scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 10 score higher than Aparok for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aparok also covers reports and site audit.
- Profound also covers AI agents and content optimization.
At a glance
| Aparok | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for 10 prompts and 300 credits | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | 7-day free trial on every paid plan before the first billing cycle | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Aparok | Profound |
| Price read from | aparok.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Aparok
- Prompt tracking covers ChatGPT and Perplexity; Gemini, Claude and Copilot appear only in traffic attribution.
- Prompt runs use credits (3 per prompt, per provider, per run); extra packs cost $49 for 1,000 up to $349 for 10,000.
- Entry plans track only 10 or 25 prompts on one domain.
- Traffic attribution needs a snippet on your site and depends on referrer data being available.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Aparok
- Prompt watchlists
- Runs buyer questions in ChatGPT and Perplexity and stores answer excerpts, brand mentions, cited domains and whether your domain was cited.
- AI referral attribution
- A site snippet records visits, page views and conversions arriving from ChatGPT, Perplexity, Gemini, Claude and Copilot.
- LLM-readiness audits
- Crawls pages for answerable content, schema, canonical tags, headings, freshness and pages that depend on heavy rendering.
- Next best actions
- Turns each gap into a ranked content, technical, trust or competitive task with funnel stage, expected impact and confidence.
- Synthetic buyer personas
- Builds editable personas from your crawl and buyer prompts, which you can chat with to test messaging and pricing.
- Prospect Fit
- Scores a prospect domain or a CSV of companies as Activate, Review or Skip, with public evidence and an outreach angle; 3 credits per company.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Aparok
Mini$49
per month for 10 prompts and 300 credits
1 workspace and 1 domain. A prompt run costs 3 credits per AI provider per run; audits, reports and traffic analytics are included.
Starter$99
per month for 25 prompts and 900 credits
1 workspace and 1 domain, with the same features as Mini.
Growth$299
per month for 100 prompts and 3,600 credits
3 workspaces and 3 domains.
Agency$499
per month for 200 prompts and 7,500 credits
10 workspaces and 10 domains, for agencies managing several brands.
Enterprise$1,499
per month for 750 prompts and 30,000 credits
25 workspaces and 25 domains, with onboarding and tighter controls.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, Aparok or Profound?
As of Oct 23, 2026, Aparok is cheaper to start with: $49 a month, against $99 a month for Profound. Aparok starts at $49 per month for 10 prompts and 300 credits, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Aparok or Profound?
As of Oct 23, 2026, neither Aparok nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.