AppScreens vs SplitMetrics (2026): which should you pick?
As of Nov 13, 2026, AppScreens grades higher than SplitMetrics: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
AppScreens grades higher on value for money. SplitMetrics grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppScreens
App Store and Google Play screenshot designer with localization
SplitMetrics
Store page A/B testing and Apple Ads campaign automation
Which one is for you
Pick AppScreens if
- Fits if you ship one app and want screenshots in a few languages
- Works for solo developers who upload straight to the stores
Look elsewhere if
- Skip it if you design for clients on Pro, since that needs the Scale plan's Extended Licence
- Tight if you stay free: 1 project, 5 screens and watermarks on Pro features
- Too light for A/B testing, because it makes variants but doesn't track results
- Watch out: the pricing page shows yearly billing only, so the monthly price is unclear
Pick SplitMetrics if
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Look elsewhere if
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
How we grade them
| 2.4GPAAppScreensFair | 2.2GPASplitMetricsFair | |
|---|---|---|
| Value for money | BPro is $8.25 a month on yearly billing, under the $9.90 where the cheaper quarter of this category starts. Scale is $15 and is the one that licenses client work. | DThe only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. |
| Free plan and trial | CFree for good with no card, but 1 saved project, 5 screens and watermarked previews of Pro features. You'll hit that on a second app. | BAcquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. |
| Features | COne design exported to every store size, translation, store upload, templates and AI captions. It does the screenshot job fully, which is a smaller job than keywords or A/B results; it doesn't track test results. | CStore page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. |
| Ease of use | CNo store rating on record. It's a web editor where you build each screenshot set yourself. | CNo rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. |
| Platforms and integrations | BWeb only, but it connects to App Store Connect and Google Play Console and has an MCP server. | BWeb only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. |
| Best for | designing App Store screenshots in many languages | testing store page designs before they go live |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppScreens and SplitMetrics. How we grade
Price against what you get
AppScreens starts at $8.25 a month and scores 2.3 out of 4 on features, ease of use and platforms. SplitMetrics starts at $500 a month and scores 2.3.
They score the same, and AppScreens starts $491.75 a month lower. Of the other app store optimization tools on the chart, none scores higher than AppScreens for less, and 10 score higher than SplitMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppScreens also covers templates and screenshots.
- SplitMetrics also covers AI agents, reports, keyword research and a/B testing.
At a glance
| AppScreens | SplitMetrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $8.25 per month, billed annually ($99 per year) | $500 per month |
| Free plan | 1 saved project, up to 5 screens per project, essential iOS and Android sizes, starter templates; no card required. | Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AppScreens | SplitMetrics |
| Price read from | appscreens.com | splitmetrics.com |
| Checked | Nov 13, 2026 | Oct 23, 2026 |
Worth knowing
AppScreens
- The page shows annual billing; the monthly-billed price was not in the page text we could read.
- Free is capped at 5 screens and 1 saved project, and Pro features show with watermarks.
- Client work needs the Scale plan's Extended Licence; Pro covers only apps you or your organization own.
- AppScreens does not track A/B test results itself; it produces variants to test in the stores.
SplitMetrics
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Key features
AppScreens
- One design, every size
- A single responsive design is exported to the device sizes the stores ask for. Free covers essential iOS and Android sizes; paid plans cover all of them.
- Localization
- Pro and Scale translate captions into 80+ languages, including right-to-left ones, and keep the localized layouts in the same project.
- Direct store upload
- Pro and Scale upload to App Store Connect and Google Play Console in one click, including Apple Custom Product Pages and Product Page Optimization variants.
- AI captions and restyling
- Free plans get initial caption suggestions. Pro and Scale add AI restyling and an advanced caption toolkit.
- MCP server for AI agents
- An MCP server lets an AI agent create, edit, localize and upload screenshot projects. All plans include API and MCP access within monthly request allowances.
- Templates and device frames
- Pro and Scale include 150+ template sets and 500+ layouts, plus 3D and clay device frames, custom fonts and panoramic backgrounds.
SplitMetrics
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
Plans
AppScreens
Free$0
1 saved project and 1 app, up to 5 screens, essential sizes, AI caption suggestions; Pro features preview with watermarks.
Pro$8.25
per month, billed annually ($99 per year)
50 saved projects, 10 apps, 80+ languages, all sizes, 1-click store upload and a Standard Licence for your own apps.
Scale$15
per month, billed annually ($180 per year)
Everything in Pro plus an Extended Licence for client work, unlimited apps and projects, and up to 25 screens per project.
SplitMetrics
Acquire Starter$0
Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.
App Intelligence$500
per month
Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.
Acquire EnterpriseCustom
Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.
OptimizeCustom
Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.
Ways to pay less
AppScreens
- Annual discount
Save 67% with annual billing
The pricing page marks annual billing as saving 67% against monthly billing; Pro is shown at $8.25 a month billed at $99 a year.
SplitMetrics
No public discounts listed.
Common questions
Which is cheaper, AppScreens or SplitMetrics?
As of Nov 13, 2026, AppScreens is cheaper to start with: $8.25 a month, against $500 a month for SplitMetrics. AppScreens starts at $8.25 per month, billed annually ($99 per year), and SplitMetrics starts at $500 per month.
Which has a free plan, AppScreens or SplitMetrics?
As of Nov 13, 2026, both AppScreens and SplitMetrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.