AthenaHQ vs Botric (2026): which should you pick?
As of Oct 24, 2026, Botric grades higher than AthenaHQ: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
AthenaHQ grades higher on features. Botric grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AthenaHQ
Credit-based AI search tracking with content optimization agents
Botric
AI visibility tracking with a content writer and a website chat agent
Which one is for you
Pick AthenaHQ if
- Fits if you want to look at real AI answers about your brand before paying anything
- Works for shops checking their products in ChatGPT, AI Mode and Gemini shopping results
Look elsewhere if
- Pricey if you outgrow the free credits, as the next step is $245 a month on yearly billing
- Tight if you track lots of prompts every day, because every answer spends a credit
- Skip it if you need Claude, AI Mode or Grok on the free plan, as they start on Starter
- Watch out: the API and extra credits on Starter are add-ons priced only on request
- Not for you if you need SSO, audit logs or multi-region tracking without an Enterprise contract
Pick Botric if
- Fits if you want tracking, blog drafts and a site chat agent in one tool
- Works for small sites trying ChatGPT tracking on 5 free prompts first
Look elsewhere if
- Skip it if you need daily tracking, as prompts re-run weekly on every plan
- Pricey if you need Gemini or Claude, which start at Infinity for $149 a month, or $136 billed yearly
- Tight if you start on Bit: 15 prompts on ChatGPT and AI Overviews, 1 site and 1 seat
- Watch out: audits, tracking and content draw on monthly credits, and the pricing page doesn't say what one credit buys
- Watch out: the managed service is quoted on a call and needs 3 months at least
How we grade them
| 2.2GPAAthenaHQFair | 2.6GPABotricGood | |
|---|---|---|
| Value for money | DStarter is $245 a month billed annually, $295 monthly, for 3,600 credits. That sits in this category's dearest tenth, which starts at $129, and the API and extra credits are add-ons priced only on request. | ABit is $12.50 a month billed yearly, $15 monthly, under $17.40, which is 60% of where this category's cheaper quarter starts. It buys 15 prompts on ChatGPT and AI Overviews, re-run weekly. Perplexity needs Byte at $45, and Gemini and Claude need Infinity at $136. |
| Free plan and trial | CA free plan, Essential, with 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot and unlimited users. But one credit is one AI answer, so 10 prompts on 5 models spend 50 credits a run. You'll hit the wall fast. | CA free plan with no card: 5 prompts on ChatGPT, a site and GEO audit, 800 credits, 1 site and 1 seat. Paid plans also have a 7-day trial. 5 prompts is a cap you'll hit. |
| Features | BUp to 11 models on Starter, Claude, AI Mode and Grok among them, with competitor benchmarks, sentiment and source insights. It adds an optimization agent, AI shopping results and robots.txt and llms.txt controls. Nothing in the listing shows a gap in the core job. | CPrompt and citation tracking with a 0 to 100 score, a content agent, a site audit with llms.txt and schema checks, a website chat agent and AI traffic from GA4. The gap the listing names: prompts re-run weekly, not daily, on every plan. |
| Ease of use | CNo rating on record. Credits take some working out: there's a whole calculator just for estimating how prompts, locations, models and cadence add up. | CNo rating on record. Audits, tracking and content all draw on one credit allowance that the pricing page doesn't explain, so it's hard to know what a plan really covers. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, WordPress, Shopify and Webflow, and works inside ChatGPT or Claude over MCP. The API is a paid add-on. | BWeb only, with no desktop or phone app. It connects Google Analytics 4, Search Console and Cal.com, and the chat agent goes on your site with one script. |
| Best for | a free start on credit-based AI answer tracking | AI tracking with a site chat agent added |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AthenaHQ and Botric. How we grade
Price against what you get
AthenaHQ starts at $245 a month and scores 2.7 out of 4 on features, ease of use and platforms. Botric starts at $12.50 a month and scores 2.3.
AthenaHQ scores higher, and starts $232.50 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than AthenaHQ for less, and 1 scores higher than Botric for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AthenaHQ also covers AI agents.
- Botric also covers long-form writing, AI support agent and site audit.
At a glance
| AthenaHQ | Botric | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $245 per month, billed annually ($295 billed monthly) | $12.50 per month for 15 prompts, billed yearly ($15 billed monthly) |
| Free plan | Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users. | Free plan, no card needed: 5 tracked prompts on ChatGPT, a site and GEO audit, 800 credits per cycle, 1 site and 1 seat, with community support. |
| Free trial | None listed | 7-day free trial of Bit, Byte and Infinity |
| Web | ||
| Made by | AthenaHQ | BotricAI Inc |
| Price read from | athenahq.ai | botric.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AthenaHQ
- Everything runs on credits: 3,600 a month on Starter. A free credit calculator helps estimate use by prompts, locations, models and cadence.
- API access and extra credits on Starter are paid add-ons whose prices are given only on request.
- The free Essential plan covers 5 models; Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral need Starter.
- SSO, audit logs, multi-region tracking and BI dashboards come only with Enterprise.
Botric
- Prompts are re-run weekly, not daily, on every plan.
- Bit covers only ChatGPT and Google AI Overviews; Gemini and Claude need Infinity at $149 a month.
- Audits, prompt tracking and content actions draw on a monthly credit allowance; the pricing page does not say what one credit buys.
- The annual saving varies: 17% on Bit and about one free month on Byte and Infinity.
Key features
AthenaHQ
- AI answer monitoring
- Analyzes prompts and responses for brand mentions, competitor benchmarking and real-time sentiment across up to 11 models on Starter.
- Sources and citation intelligence
- Shows which sources AI answers draw on and where competitors are cited instead of you.
- Content optimization agent
- Recommends on-page and off-page actions and rewrites content against brand guidelines; drafts can be published to WordPress, Shopify and other CMSs.
- Shopping insights
- Shows how a site's products appear in AI shopping results in ChatGPT, AI Mode and Gemini carousels, with position and competitor pricing.
- AI crawler controls
- Manages AI crawler access through a generated robots.txt and llms.txt.
- MCP and analytics connections
- Connects Google Analytics and Search Console to tie AI visibility to traffic, and works inside ChatGPT or Claude through MCP.
Botric
- Visibility Score
- A weekly 0 to 100 score per engine and overall, weighted from mention rate (40%), citation rate (25%), position (20%) and sentiment (15%).
- Prompt and citation tracking
- Shows prompt by prompt which engines name or cite the brand, which sources they quote and which competitors win instead.
- Content Agent
- Drafts blog posts for prompts the brand is losing and paste-ready fixes for existing pages, scored before publishing.
- Site and GEO audit
- Checks whether AI crawlers can reach each page and covers schema, llms.txt and entity signals for AI extraction.
- AI chat agent
- A website chat agent trained on the company's product and docs, added with one script, with tickets, forms and Cal.com booking.
- AI traffic analytics
- Reports visits that arrive from AI tools through a GA4 connection, and weekly views of which pages AI crawlers read.
Plans
AthenaHQ
Essential$0
300 credits on 5 models, unlimited users, prompt and source analysis, content recommendations and the Athena AI agent.
Starter$245
per month for 3,600 credits, billed annually ($295 monthly)
11 models including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral; unlimited topics, prompts and competitors, CSV export and the optimization agent.
EnterpriseCustom
Custom credits and websites, API access, knowledge base and claim review, multi-region tracking, BI dashboards, SAML SSO, audit logs and a 2-hour SLA.
Botric
Free$0
5 prompts tracked on ChatGPT, a site audit and 800 credits per cycle, for 1 site.
Bit$12.50
per month for 15 prompts, billed yearly ($15 billed monthly)
ChatGPT and Google AI Overviews, 1,500 credits, 1 site and 1 seat, unlimited AI blogs and 1 chat agent.
Byte$45
per month for 25 prompts, billed yearly ($49 billed monthly)
Adds Perplexity for 3 engines, 5,000 credits, 2 admin seats, 90-day chat logs and priority support.
Infinity$136
per month for 150 prompts, billed yearly ($149 billed monthly)
All 5 engines including Claude and Gemini, 15,000 credits, 5 sites, 5 seats and 5 chat agents.
Managed GEOCustom
Botric's team runs the audit, content and citation work, with 25 prompts on 5 engines included. Quoted on a call, 3-month minimum.
EnterpriseCustom
Multi-brand workspaces, SSO, custom SLAs and a dedicated strategist, sold through sales.
Ways to pay less
AthenaHQ
- Annual discount
17% off with annual billing
AthenaHQ's plans page takes 17% off for annual billing, described as two months free: Starter is $245 a month instead of $295.
Botric
- Annual discount
Up to 17% off with yearly billing
Botric's pricing page lists yearly billing at $12.50, $45 and $136 a month for Bit, Byte and Infinity, against $15, $49 and $149 billed monthly.
Common questions
Which is cheaper, AthenaHQ or Botric?
As of Oct 23, 2026, Botric is cheaper to start with: $12.50 a month, against $245 a month for AthenaHQ. AthenaHQ starts at $245 per month, billed annually ($295 billed monthly), and Botric starts at $12.50 per month for 15 prompts, billed yearly ($15 billed monthly).
Which has a free plan, AthenaHQ or Botric?
As of Oct 23, 2026, both AthenaHQ and Botric have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.