Botric vs Profound (2026): which should you pick?

Pick Botric if

• Fits if you want tracking, blog drafts and a site chat agent in one tool
• Works for small sites trying ChatGPT tracking on 5 free prompts first

Look elsewhere if

• Skip it if you need daily tracking, as prompts re-run weekly on every plan
• Pricey if you need Gemini or Claude, which start at Infinity for $149 a month, or $136 billed yearly
• Tight if you start on Bit: 15 prompts on ChatGPT and AI Overviews, 1 site and 1 seat
• Watch out: audits, tracking and content draw on monthly credits, and the pricing page doesn't say what one credit buys
• Watch out: the managed service is quoted on a call and needs 3 months at least

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Botric

• Prompts are re-run weekly, not daily, on every plan.
• Bit covers only ChatGPT and Google AI Overviews; Gemini and Claude need Infinity at $149 a month.
• Audits, prompt tracking and content actions draw on a monthly credit allowance; the pricing page does not say what one credit buys.
• The annual saving varies: 17% on Bit and about one free month on Byte and Infinity.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Botric

Visibility Score

A weekly 0 to 100 score per engine and overall, weighted from mention rate (40%), citation rate (25%), position (20%) and sentiment (15%).

Prompt and citation tracking

Shows prompt by prompt which engines name or cite the brand, which sources they quote and which competitors win instead.

Content Agent

Drafts blog posts for prompts the brand is losing and paste-ready fixes for existing pages, scored before publishing.

Site and GEO audit

Checks whether AI crawlers can reach each page and covers schema, llms.txt and entity signals for AI extraction.

AI chat agent

A website chat agent trained on the company's product and docs, added with one script, with tickets, forms and Cal.com booking.

AI traffic analytics

Reports visits that arrive from AI tools through a GA4 connection, and weekly views of which pages AI crawlers read.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Botric

• Free$0

  5 prompts tracked on ChatGPT, a site audit and 800 credits per cycle, for 1 site.

• Bit$12.50

  per month for 15 prompts, billed yearly ($15 billed monthly)

  ChatGPT and Google AI Overviews, 1,500 credits, 1 site and 1 seat, unlimited AI blogs and 1 chat agent.

• Byte$45

  per month for 25 prompts, billed yearly ($49 billed monthly)

  Adds Perplexity for 3 engines, 5,000 credits, 2 admin seats, 90-day chat logs and priority support.

• Infinity$136

  per month for 150 prompts, billed yearly ($149 billed monthly)

  All 5 engines including Claude and Gemini, 15,000 credits, 5 sites, 5 seats and 5 chat agents.

• Managed GEOCustom

  Botric's team runs the audit, content and citation work, with 25 prompts on 5 engines included. Quoted on a call, 3-month minimum.

• EnterpriseCustom

  Multi-brand workspaces, SSO, custom SLAs and a dedicated strategist, sold through sales.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Botric

• Annual discount

  Up to 17% off with yearly billing

  Botric's pricing page lists yearly billing at $12.50, $45 and $136 a month for Bit, Byte and Infinity, against $15, $49 and $149 billed monthly.

Profound

No public discounts listed.