AthenaHQ vs Trakkr (2026): which should you pick?
As of Oct 23, 2026, AthenaHQ and Trakkr share a 2.2 GPA, and only AthenaHQ has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AthenaHQ grades higher on the free plan. Trakkr grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AthenaHQ
Credit-based AI search tracking with content optimization agents
Trakkr
AI visibility tracker covering eight AI models on every plan
Which one is for you
Pick AthenaHQ if
- Fits if you want to look at real AI answers about your brand before paying anything
- Works for shops checking their products in ChatGPT, AI Mode and Gemini shopping results
Look elsewhere if
- Pricey if you outgrow the free credits, as the next step is $245 a month on yearly billing
- Tight if you track lots of prompts every day, because every answer spends a credit
- Skip it if you need Claude, AI Mode or Grok on the free plan, as they start on Starter
- Watch out: the API and extra credits on Starter are add-ons priced only on request
- Not for you if you need SSO, audit logs or multi-region tracking without an Enterprise contract
Pick Trakkr if
- Fits if you want Claude, Grok and DeepSeek tracked without paying per model
- Works for teams that pipe their data into Zapier, Slack or Google Sheets
Look elsewhere if
- Tight if you track lots of questions, as every plan stops at 50 prompts per brand without paid packs
- Pricey if you need the REST API, unlimited seats or client portals, which need Scale at $500 a month
- Skip it if ChatGPT shopping matters, as it's an extra $49 per brand a month
- Watch out: the 14-day trial needs a card, and there's no free plan
- Watch out: Growth has 3 seats and caps AI Pages requests at 2,500 a month
How we grade them
| 2.2GPAAthenaHQFair | 2.2GPATrakkrFair | |
|---|---|---|
| Value for money | DStarter is $245 a month billed annually, $295 monthly, for 3,600 credits. That sits in this category's dearest tenth, which starts at $129, and the API and extra credits are add-ons priced only on request. | CGrowth is $100 a month for 1 brand, 50 prompts and 25 article credits, with two months free on yearly billing. That's in this category's dearer quarter but short of its dearest tenth at $129. |
| Free plan and trial | CA free plan, Essential, with 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot and unlimited users. But one credit is one AI answer, so 10 prompts on 5 models spend 50 credits a run. You'll hit the wall fast. | DNo free plan. The 14-day trial of Growth needs a card, so set yourself a reminder to cancel. |
| Features | BUp to 11 models on Starter, Claude, AI Mode and Grok among them, with competitor benchmarks, sentiment and source insights. It adds an optimization agent, AI shopping results and robots.txt and llms.txt controls. Nothing in the listing shows a gap in the core job. | BAll 8 models daily, citations and how the models describe you, competitor share, crawler monitoring with site fixes, articles from credits, and white-label portals on Scale. Nothing in the listing shows a gap in the core job; more prompts just cost extra packs. |
| Ease of use | CNo rating on record. Credits take some working out: there's a whole calculator just for estimating how prompts, locations, models and cadence add up. | CNo rating on record. You add a brand, prompts and competitors, and the automations, article credits and AI Pages caps take a while to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, WordPress, Shopify and Webflow, and works inside ChatGPT or Claude over MCP. The API is a paid add-on. | BWeb only, with no desktop or phone app. It sends data to Zapier, Make, Slack, Google Sheets, HubSpot and webhooks, publishes to WordPress, Shopify and Webflow, and has MCP on every plan. |
| Best for | a free start on credit-based AI answer tracking | eight AI models tracked with no per-model fees |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AthenaHQ and Trakkr. How we grade
Price against what you get
AthenaHQ starts at $245 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trakkr starts at $100 a month and scores 2.7.
They score the same, and Trakkr starts $145 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than AthenaHQ for less, and 1 scores higher than Trakkr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AthenaHQ also covers AI agents.
- Trakkr also covers reports.
At a glance
| AthenaHQ | Trakkr | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $245 per month, billed annually ($295 billed monthly) | $100 per month for 1 brand and 50 prompts, billed monthly |
| Free plan | Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users. | None |
| Free trial | None listed | 14-day free trial of Growth; a card is required |
| Web | ||
| Made by | AthenaHQ | Trakkr |
| Price read from | athenahq.ai | trakkr.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AthenaHQ
- Everything runs on credits: 3,600 a month on Starter. A free credit calculator helps estimate use by prompts, locations, models and cadence.
- API access and extra credits on Starter are paid add-ons whose prices are given only on request.
- The free Essential plan covers 5 models; Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral need Starter.
- SSO, audit logs, multi-region tracking and BI dashboards come only with Enterprise.
Trakkr
- Every plan tracks 50 prompts per brand; more depth needs paid prompt packs.
- ChatGPT shopping tracking is an add-on at $49 per brand per month.
- The REST API, unlimited seats and client portals need Scale at $500 a month.
- Prices are set and billed in US dollars, though the page may show pound or euro equivalents.
Key features
AthenaHQ
- AI answer monitoring
- Analyzes prompts and responses for brand mentions, competitor benchmarking and real-time sentiment across up to 11 models on Starter.
- Sources and citation intelligence
- Shows which sources AI answers draw on and where competitors are cited instead of you.
- Content optimization agent
- Recommends on-page and off-page actions and rewrites content against brand guidelines; drafts can be published to WordPress, Shopify and other CMSs.
- Shopping insights
- Shows how a site's products appear in AI shopping results in ChatGPT, AI Mode and Gemini carousels, with position and competitor pricing.
- AI crawler controls
- Manages AI crawler access through a generated robots.txt and llms.txt.
- MCP and analytics connections
- Connects Google Analytics and Search Console to tie AI visibility to traffic, and works inside ChatGPT or Claude through MCP.
Trakkr
- Eight AI models tracked daily
- Prompts run every day on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, with no per-model fees.
- Citations and perception
- Shows which pages AI answers cite and how the models describe the brand, alongside competitor share of visibility.
- Crawler monitoring and site fixes
- Counts visits from AI crawlers and gives technical and content recommendations; AI Pages requests are capped at 2,500 a month on Growth.
- Articles from credits
- Writes articles from a monthly allowance of 25 credits on Growth and 100 on Scale, with one-time top-up packs for more.
- Agency tools
- Scale includes white-label client portals on a custom domain, client logins and brand comparison for pitches.
- Integrations and API
- Sends data to Zapier, Slack, Google Sheets and webhooks, publishes to WordPress, Shopify and Webflow, and offers MCP on every plan.
Plans
AthenaHQ
Essential$0
300 credits on 5 models, unlimited users, prompt and source analysis, content recommendations and the Athena AI agent.
Starter$245
per month for 3,600 credits, billed annually ($295 monthly)
11 models including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral; unlimited topics, prompts and competitors, CSV export and the optimization agent.
EnterpriseCustom
Custom credits and websites, API access, knowledge base and claim review, multi-region tracking, BI dashboards, SAML SSO, audit logs and a 2-hour SLA.
Trakkr
Growth$100
per month for 1 brand and 50 prompts, billed monthly
All 8 AI models checked daily, 25 article credits a month, 3 seats, 3 automations, MCP access and 1 year of history.
Scale$500
per month for 10 brands and 50 prompts each, billed monthly
Everything in Growth with 100 article credits, unlimited seats and automations, the REST API and white-label client portals.
Enterprise$1,000
per month and up, billed annually
Unlimited brands and prompts, SSO and a security review, custom contracts, a dedicated success manager and a support SLA.
Ways to pay less
AthenaHQ
- Annual discount
17% off with annual billing
AthenaHQ's plans page takes 17% off for annual billing, described as two months free: Starter is $245 a month instead of $295.
Trakkr
- Annual discount
Two months free with annual billing
Trakkr's pricing FAQ says annual plans include 2 months free, a 17% saving, charged upfront for the year.
Common questions
Which is cheaper, AthenaHQ or Trakkr?
As of Oct 23, 2026, Trakkr is cheaper to start with: $100 a month, against $245 a month for AthenaHQ. AthenaHQ starts at $245 per month, billed annually ($295 billed monthly), and Trakkr starts at $100 per month for 1 brand and 50 prompts, billed monthly.
Which has a free plan, AthenaHQ or Trakkr?
As of Oct 23, 2026, only AthenaHQ has a free plan. Trakkr does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.