Profound vs Trakkr (2026): which should you pick?
As of Oct 23, 2026, Profound and Trakkr share a 2.2 GPA, neither has a free plan, and Profound starts cheaper, at $99 a month against $100 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on the free plan. Trakkr grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Trakkr
AI visibility tracker covering eight AI models on every plan
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Trakkr if
- Fits if you want Claude, Grok and DeepSeek tracked without paying per model
- Works for teams that pipe their data into Zapier, Slack or Google Sheets
Look elsewhere if
- Tight if you track lots of questions, as every plan stops at 50 prompts per brand without paid packs
- Pricey if you need the REST API, unlimited seats or client portals, which need Scale at $500 a month
- Skip it if ChatGPT shopping matters, as it's an extra $49 per brand a month
- Watch out: the 14-day trial needs a card, and there's no free plan
- Watch out: Growth has 3 seats and caps AI Pages requests at 2,500 a month
How we grade them
| 2.2GPAProfoundFair | 2.2GPATrakkrFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CGrowth is $100 a month for 1 brand, 50 prompts and 25 article credits, with two months free on yearly billing. That's in this category's dearer quarter but short of its dearest tenth at $129. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | DNo free plan. The 14-day trial of Growth needs a card, so set yourself a reminder to cancel. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | BAll 8 models daily, citations and how the models describe you, competitor share, crawler monitoring with site fixes, articles from credits, and white-label portals on Scale. Nothing in the listing shows a gap in the core job; more prompts just cost extra packs. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. You add a brand, prompts and competitors, and the automations, article credits and AI Pages caps take a while to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with no desktop or phone app. It sends data to Zapier, Make, Slack, Google Sheets, HubSpot and webhooks, publishes to WordPress, Shopify and Webflow, and has MCP on every plan. |
| Best for | big brands tracking AI answers on many engines | eight AI models tracked with no per-model fees |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Trakkr. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trakkr starts at $100 a month and scores 2.7.
They score the same, and Profound starts $1 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 1 scores higher than Trakkr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents and web analytics.
- Trakkr also covers reports.
At a glance
| Profound | Trakkr | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $100 per month for 1 brand and 50 prompts, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | 14-day free trial of Growth; a card is required |
| Web | ||
| Made by | Profound | Trakkr |
| Price read from | tryprofound.com | trakkr.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Trakkr
- Every plan tracks 50 prompts per brand; more depth needs paid prompt packs.
- ChatGPT shopping tracking is an add-on at $49 per brand per month.
- The REST API, unlimited seats and client portals need Scale at $500 a month.
- Prices are set and billed in US dollars, though the page may show pound or euro equivalents.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Trakkr
- Eight AI models tracked daily
- Prompts run every day on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, with no per-model fees.
- Citations and perception
- Shows which pages AI answers cite and how the models describe the brand, alongside competitor share of visibility.
- Crawler monitoring and site fixes
- Counts visits from AI crawlers and gives technical and content recommendations; AI Pages requests are capped at 2,500 a month on Growth.
- Articles from credits
- Writes articles from a monthly allowance of 25 credits on Growth and 100 on Scale, with one-time top-up packs for more.
- Agency tools
- Scale includes white-label client portals on a custom domain, client logins and brand comparison for pitches.
- Integrations and API
- Sends data to Zapier, Slack, Google Sheets and webhooks, publishes to WordPress, Shopify and Webflow, and offers MCP on every plan.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Trakkr
Growth$100
per month for 1 brand and 50 prompts, billed monthly
All 8 AI models checked daily, 25 article credits a month, 3 seats, 3 automations, MCP access and 1 year of history.
Scale$500
per month for 10 brands and 50 prompts each, billed monthly
Everything in Growth with 100 article credits, unlimited seats and automations, the REST API and white-label client portals.
Enterprise$1,000
per month and up, billed annually
Unlimited brands and prompts, SSO and a security review, custom contracts, a dedicated success manager and a support SLA.
Ways to pay less
Profound
No public discounts listed.
Trakkr
- Annual discount
Two months free with annual billing
Trakkr's pricing FAQ says annual plans include 2 months free, a 17% saving, charged upfront for the year.
Common questions
Which is cheaper, Profound or Trakkr?
As of Oct 23, 2026, Profound is cheaper to start with: $99 a month, against $100 a month for Trakkr. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Trakkr starts at $100 per month for 1 brand and 50 prompts, billed monthly.
Which has a free plan, Profound or Trakkr?
As of Oct 23, 2026, neither Profound nor Trakkr has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.