Otterly.AI vs Trakkr (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Trakkr if

• Fits if you want Claude, Grok and DeepSeek tracked without paying per model
• Works for teams that pipe their data into Zapier, Slack or Google Sheets

Look elsewhere if

• Tight if you track lots of questions, as every plan stops at 50 prompts per brand without paid packs
• Pricey if you need the REST API, unlimited seats or client portals, which need Scale at $500 a month
• Skip it if ChatGPT shopping matters, as it's an extra $49 per brand a month
• Watch out: the 14-day trial needs a card, and there's no free plan
• Watch out: Growth has 3 seats and caps AI Pages requests at 2,500 a month

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Trakkr

• Every plan tracks 50 prompts per brand; more depth needs paid prompt packs.
• ChatGPT shopping tracking is an add-on at $49 per brand per month.
• The REST API, unlimited seats and client portals need Scale at $500 a month.
• Prices are set and billed in US dollars, though the page may show pound or euro equivalents.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Trakkr

Eight AI models tracked daily

Prompts run every day on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, with no per-model fees.

Citations and perception

Shows which pages AI answers cite and how the models describe the brand, alongside competitor share of visibility.

Crawler monitoring and site fixes

Counts visits from AI crawlers and gives technical and content recommendations; AI Pages requests are capped at 2,500 a month on Growth.

Articles from credits

Writes articles from a monthly allowance of 25 credits on Growth and 100 on Scale, with one-time top-up packs for more.

Agency tools

Scale includes white-label client portals on a custom domain, client logins and brand comparison for pitches.

Integrations and API

Sends data to Zapier, Slack, Google Sheets and webhooks, publishes to WordPress, Shopify and Webflow, and offers MCP on every plan.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Trakkr

• Growth$100

  per month for 1 brand and 50 prompts, billed monthly

  All 8 AI models checked daily, 25 article credits a month, 3 seats, 3 automations, MCP access and 1 year of history.

• Scale$500

  per month for 10 brands and 50 prompts each, billed monthly

  Everything in Growth with 100 article credits, unlimited seats and automations, the REST API and white-label client portals.

• Enterprise$1,000

  per month and up, billed annually

  Unlimited brands and prompts, SSO and a security review, custom contracts, a dedicated success manager and a support SLA.

Otterly.AI

No public discounts listed.

Trakkr

• Annual discount

  Two months free with annual billing

  Trakkr's pricing FAQ says annual plans include 2 months free, a 17% saving, charged upfront for the year.