B12 vs Wix
We give B12 a 2.2 GPA and Wix a 2.8, out of 4.0. Wix grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
B12
AI website builder with client intake, invoicing and email tools
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.2GPAB12Fair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CWebsite is $20 a month on yearly billing ($24 monthly), between the middle and the dearer quarter of what builders charge. That gets a custom domain, 100 AI credits a month and no B12 ads. Client intake and email marketing need $67, and the done-for-you plans start at $169 plus a setup fee. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CA free plan with no time limit, but it's on a b12sites.com address, shows B12 ads and allows 5 AI credits a day, 30 a month at most. Since edits use credits, you'll run out fast. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CA site, store, blog or simple app from a prompt, a visual editor, commerce and analytics, then intake forms, invoicing, payments, email campaigns and eSignatures higher up. Wide, but edits draw on monthly AI credits, and the client tools sit on the $67 plan. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo rating on record. A first draft takes minutes and you edit by describing changes, which suits people who hate dragging boxes. But every edit spends a credit, and the client tools need setting up before they earn their keep. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BA web app with no desktop or phone app listed. It hooks into Calendly, Ecwid, Eventbrite, Disqus, Drift, accessiBe, ConveyThis and Donately. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | service firms that want client tools beside the site | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: B12 and Wix. How we grade
Price against what you get
B12 starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher and starts $3 a month lower. Of the other website and landing page builders on the chart, 8 score higher than B12 for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- B12 starts at $20 per month, billed yearly ($24 billed monthly). Wix starts at $17 per site / month, billed yearly (Light).
- Only Wix lists iOS and Android apps.
- B12 also covers app builder, forms, invoicing and email campaigns.
- Wix also covers AI agents.
At a glance
| B12 | Wix | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month, billed yearly ($24 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | a site, store, portfolio, blog or app on a b12sites.com subdomain, with the visual editor and AI chat, 5 AI credits a day (30 a month at most) and team invites. | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | B12 | Wix.com, Inc. |
| Price read from | b12.io | wix.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
B12
- Consultants, law firms and other service businesses that want client tools beside the site
- People who would rather describe changes to an AI than drag elements around
- Owners who want experts to build the site for a monthly fee
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
B12
- The free plan runs on a b12sites.com subdomain, shows B12 ads and allows at most 30 AI credits a month.
- Client intake, email marketing, custom email addresses and eSignatures need Website + Client Engagement at $67 a month or more.
- Professional and Advanced carry a setup fee that the pricing page does not price, and they cannot be downgraded to the self-serve plans.
- The included custom domain is free for the first year only.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
B12
- AI site and app generation
- A prompt, or a screenshot of what you want, produces a full first draft of a website, store, portfolio, blog or web app in about two minutes.
- AI Agent and visual editor
- Changes are made by describing them to the AI Agent, or by clicking an element in visual editing mode and asking for an edit. Edits use monthly AI credits.
- Client intake and contacts
- Intake forms, file uploads and a contact manager collect and organize prospects. They come with Website + Client Engagement and the expert plans.
- Invoicing, payments and eSignatures
- Higher plans send invoices with automated reminders, take online payments and get contracts signed electronically from the same account.
- Email marketing
- Email campaigns and automation to existing contacts are included from Website + Client Engagement up.
- Done-for-you sites
- On Professional and Advanced, a team of copywriters, designers and project managers builds, tests and launches the site, and Advanced adds monthly updates.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
B12
Free$0
A b12sites.com subdomain, the visual editor with AI chat, 5 daily AI credits up to 30 a month, and unlimited projects to start. Shows B12 ads.
Website$20
per month, billed yearly ($24 billed monthly)
A custom domain free for the first year, 100 AI credits a month, up to 10 launched projects, commerce, backends, analytics, integrations and no B12 ads.
Website + Client Engagement$67
per month, billed yearly ($78 billed monthly)
300 AI credits a month, up to 30 launched projects, a custom email address, client intake, email marketing, a contact manager and eSignatures.
Professional$169
per month, billed yearly ($199 billed monthly)
A site designed, written and launched by B12 experts, with every client tool, 1 seat and phone support. A setup fee applies; its amount is not shown.
Advanced$339
per month, billed yearly ($399 billed monthly)
Everything in Professional with 5 seats, business directory listings, monthly website updates and priority support, plus a setup fee.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
B12
- Annual discount
Save about 15% with yearly billing
Yearly billing lowers Website from $24 to $20 a month, Website + Client Engagement from $78 to $67, Professional from $199 to $169 and Advanced from $399 to $339.
- Other savings
First 7 days for $1
A limited-time offer on the pricing page lets new B12 users try the Website or Website + Client Engagement plan for $1 for the first 7 days. No end date is given.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
