B12 vs ZipWP (2026): which should you pick?
As of Nov 13, 2026, B12 grades higher than ZipWP: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
B12 grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
B12
AI website builder with client intake, invoicing and email tools
ZipWP
AI builder that generates WordPress sites with hosting included
Which one is for you
Pick B12 if
- Fits if you'd rather describe a change than drag things around
- Works for service firms that want intake forms and invoices beside the site and can pay $67 a month
Look elsewhere if
- Tight if you tweak a lot, as edits use AI credits and Website has 100 a month
- Pricey if you want client intake, email marketing or eSignatures, at $67 a month billed yearly
- Skip it if you like placing every element by hand, since edits mostly go through the AI
- Watch out: Professional and Advanced add a setup fee the pricing page doesn't price, and can't be downgraded later
- Watch out: the free plan shows B12 ads on a b12sites.com address, and the included domain is free for the first year only
Pick ZipWP if
- Fits if you want a first-draft WordPress site with hosting and email on one bill
- Works for freelancers who reuse a site setup for clients through blueprints
Look elsewhere if
- Pricey if you stay: Starter is $79 the first year and $149 at renewal, and Pro $169 then $299
- Watch out: live sites are capped at 1 on Starter, 2 on Pro and 5 on Business
- Tight if you stay free, because sandboxes disappear after 24 hours and there are 2 generations in total
- Watch out: AI generations are capped separately from live sites
- Skip it if you want hosting without WordPress, since the whole product is built on it
How we grade them
| 2.2GPAB12Fair | 2.0GPAZipWPFair | |
|---|---|---|
| Value for money | CWebsite is $20 a month on yearly billing ($24 monthly), between the middle and the dearer quarter of what builders charge. That gets a custom domain, 100 AI credits a month and no B12 ads. Client intake and email marketing need $67, and the done-for-you plans start at $169 plus a setup fee. | CStarter is $149 a year at renewal, about $12 a month, which is the middle of website builders. The first-year sale of $79 does not last. |
| Free plan and trial | CA free plan with no time limit, but it's on a b12sites.com address, shows B12 ads and allows 5 AI credits a day, 30 a month at most. Since edits use credits, you'll run out fast. | DFree gives 2 AI-generated sites in total and 2 sandboxes that last 24 hours. No live hosting. |
| Features | CA site, store, blog or simple app from a prompt, a visual editor, commerce and analytics, then intake forms, invoicing, payments, email campaigns and eSignatures higher up. Edits draw on monthly AI credits, and the client tools sit on the $67 plan. | CAI site generation, a planner, hosting, a domain, mailbox, blueprints and a WordPress toolkit. Live sites are capped at 1, 2 and 5 by plan. |
| Ease of use | CNo rating on record. A first draft takes minutes and you edit by describing changes, which suits people who hate dragging boxes. But every edit spends a credit, and the client tools need setting up before they earn their keep. | CNo store rating on record. You still review and edit the generated WordPress site. |
| Platforms and integrations | BA web app with no desktop or phone app listed. It hooks into Calendly, Ecwid, Eventbrite, Disqus, Drift, accessiBe, ConveyThis and Donately. | BWeb only, with WordPress, Elementor and WooCommerce connections, and MCP for AI agents. |
| Best for | service firms that want client tools beside the site | an AI-drafted WordPress site with hosting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: B12 and ZipWP. How we grade
Price against what you get
B12 starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. ZipWP starts at $12.42 a month when paid by the year and scores 2.3.
They score the same, and ZipWP starts $7.58 a month lower. Of the other website and landing page builders on the chart, 11 score higher than B12 for less, and 7 score higher than ZipWP for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- B12 also covers app builder, invoicing and email campaigns.
- ZipWP also covers managed WordPress.
At a glance
| B12 | ZipWP | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month, billed yearly ($24 billed monthly) | $149 per year at renewal, after a first year for $79 |
| Free plan | a site, store, portfolio, blog or app on a b12sites.com subdomain, with the visual editor and AI chat, 5 AI credits a day (30 a month at most) and team invites. | 2 AI site generations in total and 2 sandbox sites that stay active for 24 hours. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | B12 | Brainstorm Force |
| Price read from | b12.io | zipwp.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
B12
- The free plan runs on a b12sites.com subdomain, shows B12 ads and allows at most 30 AI credits a month.
- Client intake, email marketing, custom email addresses and eSignatures need Website + Client Engagement at $67 a month or more.
- Professional and Advanced carry a setup fee that the pricing page does not price, and they cannot be downgraded to the self-serve plans.
- The included custom domain is free for the first year only.
ZipWP
- The listed first-year prices are introductory; the page says all renewals are at full price.
- Live sites are capped: 1 on Starter, 2 on Pro and 5 on Business; AI generations are capped separately.
- The free plan's sandbox sites last 24 hours, and it does not include live hosting.
- The pricing page also sells one-time plans for 5, 20 or 50 AI-built sites, with nothing to renew.
Key features
B12
- AI site and app generation
- A prompt, or a screenshot of what you want, produces a full first draft of a website, store, portfolio, blog or web app in about two minutes.
- AI Agent and visual editor
- Changes are made by describing them to the AI Agent, or by clicking an element in visual editing mode and asking for an edit. Edits use monthly AI credits.
- Client intake and contacts
- Intake forms, file uploads and a contact manager collect and organize prospects. They come with Website + Client Engagement and the expert plans.
- Invoicing, payments and eSignatures
- Higher plans send invoices with automated reminders, take online payments and get contracts signed electronically from the same account.
- Email marketing
- Email campaigns and automation to existing contacts are included from Website + Client Engagement up.
- Done-for-you sites
- On Professional and Advanced, a team of copywriters, designers and project managers builds, tests and launches the site, and Advanced adds monthly updates.
ZipWP
- AI site generation
- Describe a business and ZipWP produces a WordPress site with pages, copy and images, which can then be changed with prompts.
- AI site planner
- Turns a short brief into a shareable wireframe of pages that can be converted into a working WordPress site.
- Hosting, domain and email
- Yearly plans include live WordPress hosting, a free domain for the first year and mailboxes on that domain.
- Premium WordPress toolkit
- Plans include Astra Pro, Spectra Pro, premium starter templates, SureForms Premium and Ultimate Addons for Elementor.
- Blueprints and sandbox sites
- Save a site setup as a blueprint to reuse for clients, and test changes on temporary sandbox sites before going live.
- AI agents through MCP
- The site says any AI agent can connect to ZipWP over MCP to build, manage and launch WordPress sites.
Plans
B12
Free$0
A b12sites.com subdomain, the visual editor with AI chat, 5 daily AI credits up to 30 a month, and unlimited projects to start. Shows B12 ads.
Website$20
per month, billed yearly ($24 billed monthly)
A custom domain free for the first year, 100 AI credits a month, up to 10 launched projects, commerce, backends, analytics, integrations and no B12 ads.
Website + Client Engagement$67
per month, billed yearly ($78 billed monthly)
300 AI credits a month, up to 30 launched projects, a custom email address, client intake, email marketing, a contact manager and eSignatures.
Professional$169
per month, billed yearly ($199 billed monthly)
A site designed, written and launched by B12 experts, with every client tool, 1 seat and phone support. A setup fee applies; its amount is not shown.
Advanced$339
per month, billed yearly ($399 billed monthly)
Everything in Professional with 5 seats, business directory listings, monthly website updates and priority support, plus a setup fee.
ZipWP
Free$0
2 AI-generated sites in total and 2 sandbox sites that last 24 hours.
Starter$149
per year at renewal, after a first year of $79
5 AI-generated sites in total, 1 live site, 1 free domain, 1 business mailbox; toolkit on up to 3 sites.
Pro$299
per year at renewal, after a first year of $169
10 new AI sites a day, 2 live sites, 2 mailboxes, 5 blueprints; toolkit on up to 10 sites.
Business$429
per year at renewal, after a first year of $249
10 new AI sites a day, 5 live sites, 3 mailboxes, 20 blueprints, VIP support; toolkit on up to 1,000 sites.
Ways to pay less
B12
- Annual discount
Save about 15% with yearly billing
Yearly billing lowers Website from $24 to $20 a month, Website + Client Engagement from $78 to $67, Professional from $199 to $169 and Advanced from $399 to $339.
- Other savings
First 7 days for $1
A limited-time offer on the pricing page lets new B12 users try the Website or Website + Client Engagement plan for $1 for the first 7 days. No end date is given.
ZipWP
- Other savings
Sale pricing on yearly and one-time plans
The pricing page shows an end-of-year sale of up to 47% off: Starter $79, Pro $169 and Business $249 for the first year, with no end date stated in the page text.
Common questions
Which is cheaper, B12 or ZipWP?
As of Nov 13, 2026, ZipWP is cheaper to start with: $12.42 a month when paid by the year, against $20 a month for B12. B12 starts at $20 per month, billed yearly ($24 billed monthly), and ZipWP starts at $149 per year at renewal, after a first year for $79.
Which has a free plan, B12 or ZipWP?
As of Nov 13, 2026, both B12 and ZipWP have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.