BrandPeek vs LLMrefs (2026): which should you pick?
As of Oct 23, 2026, BrandPeek and LLMrefs share a 2.2 GPA, and only BrandPeek has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
BrandPeek grades higher on value for money. LLMrefs grades higher on platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BrandPeek
Credit-based AI visibility tracking with an AI Overview optimizer
LLMrefs
Keyword-based AI search visibility tracker with one flat plan
Which one is for you
Pick BrandPeek if
- Fits if you're a local business wanting to see AI answers by city
- Works for agencies making AI fact sheets and AI Overview advice for clients
Look elsewhere if
- Skip it if you need to know what a plan covers, since credits per check aren't stated
- Not for you if you need an API or white-label reports today, as both are coming soon
- Tight if you stay free, with 25 credits, manual runs, three engines and 30 days of data
- Watch out: the homepage says Starter keeps 6 months of data, the pricing FAQ says unlimited
- Too light for source research, as the listing shows no list of the sites AI answers cite
Pick LLMrefs if
- Fits if you already track SEO keywords and want the same lists checked in AI answers
- Works for agencies, since projects and seats are unlimited on one plan
Look elsewhere if
- Skip it if you need daily data, as it refreshes about once a week per keyword
- Not for you if you need SSO, white-label reports or an enterprise tier, as none are listed
- Skip it if you need a price you can count on, as $79 is marked limited time only
- Watch out: no integrations are listed beyond the API and CSV export
How we grade them
| 2.2GPABrandPeekFair | 2.2GPALLMrefsFair | |
|---|---|---|
| Value for money | BStarter is $25 a month for 250 credits with every provider, inside this category's cheapest quarter. The catch: the page doesn't say how many credits a check uses, so what $25 covers is unclear. | C$79 a month for 500 prompts on every engine, with unlimited projects and seats. That's mid-range for this category, between $29 and $95. But the price is marked limited time only, with no end date or regular price given. |
| Free plan and trial | CA free plan with no card: 25 credits a month on ChatGPT, Claude and Gemini, manual runs only and 30 days of data. 25 credits is a cap you'll reach. | CNo free plan, but a 7-day free trial, and signing up needs no credit card. |
| Features | CSix engines by location, competitor alerts, an AI Overview optimizer, a fact sheet generator and a playground. The gaps: the listing shows no list of the sources AI answers cite, and white-label and API are coming soon. | CFan-out prompts built from your keywords, share of voice and position across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, and cited sources in 50+ countries. The gap: data refreshes weekly, not daily. |
| Ease of use | CNo rating on record. You set up topics, providers and locations, then work out how far the credits stretch. | CNo rating on record. Importing an SEO keyword list is a familiar start, but you still set up projects, countries and competitors before the rankings say much. |
| Platforms and integrations | CWeb only, with no integrations listed. White-label reports and an API on Scale were marked coming soon. | BWeb only, with no desktop or phone app and no integrations on record. The one plan includes an API and CSV export. |
| Best for | AI tracking by country, region or city | tracking AI visibility by keyword, not prompt |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrandPeek and LLMrefs. How we grade
Price against what you get
BrandPeek starts at $25 a month and scores 2.0 out of 4 on features, ease of use and platforms. LLMrefs starts at $79 a month and scores 2.3.
LLMrefs scores higher, and starts $54 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 14 score higher than BrandPeek for less, and 13 score higher than LLMrefs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BrandPeek also covers content optimization.
At a glance
| BrandPeek | LLMrefs | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $25 per month for 250 credits | $79 per month for 500 prompts |
| Free plan | 25 credits a month, ChatGPT, Claude and Gemini (up to 2 per topic), manual runs only, a view-only AI Overviews analyzer and 30-day data retention. No card needed. | None |
| Free trial | None listed | 7-day free trial; signing up needs no credit card |
| Web | ||
| Made by | ADE Marketing Solutions Sdn Bhd | LLMrefs |
| Price read from | brandpeek.ai | llmrefs.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrandPeek
- The pricing page does not say how many credits a check uses, so the number of prompts each plan covers is unclear.
- Free covers ChatGPT, Claude and Gemini with up to 2 per topic; Perplexity, DeepSeek and AI Overviews need a paid plan.
- Pages disagree on Starter's data retention: 6 months on the homepage, unlimited for all paid plans in the pricing FAQ.
- White-label reports and API access on Scale were marked as coming soon.
LLMrefs
- There is one plan; the $79 price is labeled limited time only, with no end date or regular price given.
- Dashboard data refreshes at least once a week per keyword, not daily.
- The pricing page lists no enterprise tier, SSO or white-label options.
Key features
BrandPeek
- Multi-engine monitoring
- Tracks mentions, rankings and sentiment in ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Google AI Overviews, using a current model for each.
- Competitor intelligence
- Detects competitors automatically, compares performance and sends alerts when a rival surges ahead.
- Location-based tracking
- Shows how a brand appears by country, region and city, for local businesses and multi-location clients.
- AI Overview Optimizer
- Analyzes Google AI Overview results for a query, finds content gaps against cited competitors, and gives E-E-A-T and strategy recommendations.
- AI Fact Sheet Generator
- Creates a brand fact sheet written for AI crawlers, with geographic context and guidance on where to publish it.
- AI Visibility Playground
- Test individual queries against AI platforms on the spot to see how a brand comes up and with what sentiment.
LLMrefs
- Keyword-based tracking
- Import SEO keyword lists; LLMrefs generates fan-out prompts for each keyword from real AI conversations and aggregates the answers.
- Share of voice rankings
- Ranks brands against competitors per keyword by share of voice and average position, weighted across every prompt.
- Source and citation lists
- Shows and filters the URLs AI engines cite when answering about your products, to find content and outreach targets.
- Countries and languages
- Geo-targeted tracking in 50+ countries and 20+ languages, filterable by engine and country.
- Agency projects
- Unlimited projects and seats under one subscription, with client dashboards and keywords spread across projects.
- Free AI SEO tools
- An AI crawlability checker, a Reddit threads finder and an llms.txt generator come with the plan.
Plans
BrandPeek
Free$0
25 credits a month, three AI providers, location tracking, the fact sheet generator and manual runs only.
Starter$25
per month for 250 credits
All providers, the AI Overviews analyzer and optimizer, competitor alerts, daily or weekly scheduling and top-up credits.
Growth$90
per month for 1,000 credits
Everything in Starter with more credits and unlimited data retention.
Scale$350
per month for 5,000 credits
Priority AI model access and a dedicated account manager; white-label reports and an API are listed as coming soon.
LLMrefs
All in One$79
per month for 500 prompts
All AI engines, weekly reports, citations, 50+ countries, unlimited projects and users, CSV export and API. Marked limited time only.
Common questions
Which is cheaper, BrandPeek or LLMrefs?
As of Oct 23, 2026, BrandPeek is cheaper to start with: $25 a month, against $79 a month for LLMrefs. BrandPeek starts at $25 per month for 250 credits, and LLMrefs starts at $79 per month for 500 prompts.
Which has a free plan, BrandPeek or LLMrefs?
As of Oct 23, 2026, only BrandPeek has a free plan. LLMrefs does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.