BrandPeek vs Otterly.AI (2026): which should you pick?

Pick BrandPeek if

• Fits if you're a local business wanting to see AI answers by city
• Works for agencies making AI fact sheets and AI Overview advice for clients

Look elsewhere if

• Skip it if you need to know what a plan covers, since credits per check aren't stated
• Not for you if you need an API or white-label reports today, as both are coming soon
• Tight if you stay free, with 25 credits, manual runs, three engines and 30 days of data
• Watch out: the homepage says Starter keeps 6 months of data, the pricing FAQ says unlimited
• Too light for source research, as the listing shows no list of the sites AI answers cite

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

BrandPeek

• The pricing page does not say how many credits a check uses, so the number of prompts each plan covers is unclear.
• Free covers ChatGPT, Claude and Gemini with up to 2 per topic; Perplexity, DeepSeek and AI Overviews need a paid plan.
• Pages disagree on Starter's data retention: 6 months on the homepage, unlimited for all paid plans in the pricing FAQ.
• White-label reports and API access on Scale were marked as coming soon.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

BrandPeek

Multi-engine monitoring

Tracks mentions, rankings and sentiment in ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Google AI Overviews, using a current model for each.

Competitor intelligence

Detects competitors automatically, compares performance and sends alerts when a rival surges ahead.

Location-based tracking

Shows how a brand appears by country, region and city, for local businesses and multi-location clients.

AI Overview Optimizer

Analyzes Google AI Overview results for a query, finds content gaps against cited competitors, and gives E-E-A-T and strategy recommendations.

AI Fact Sheet Generator

Creates a brand fact sheet written for AI crawlers, with geographic context and guidance on where to publish it.

AI Visibility Playground

Test individual queries against AI platforms on the spot to see how a brand comes up and with what sentiment.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

BrandPeek

• Free$0

  25 credits a month, three AI providers, location tracking, the fact sheet generator and manual runs only.

• Starter$25

  per month for 250 credits

  All providers, the AI Overviews analyzer and optimizer, competitor alerts, daily or weekly scheduling and top-up credits.

• Growth$90

  per month for 1,000 credits

  Everything in Starter with more credits and unlimited data retention.

• Scale$350

  per month for 5,000 credits

  Priority AI model access and a dedicated account manager; white-label reports and an API are listed as coming soon.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.