Cairrot vs Profound (2026): which should you pick?
As of Oct 23, 2026, Cairrot and Profound share a 2.2 GPA, neither has a free plan, and Cairrot starts cheaper, at $39 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Cairrot grades higher on value for money. Profound grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Cairrot
AI visibility tracking, AEO audits and analytics for agencies
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick Cairrot if
- Fits if you report AI visibility to clients under your own brand
- Works for WordPress sites that want AI crawler visits logged through a plugin
Look elsewhere if
- Tight if you track more than a few questions, at 15 prompts on Starter
- Skip it if Google AI Overviews matters to you, as it isn't tracked
- Pricey if you need Gemini or Claude, which start at $99 a month, or Grok, an add-on from $25
- Watch out: prices are monthly only, and the trial's length and limits aren't stated
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.2GPACairrotFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CStarter is $39 a month for 15 prompts on ChatGPT and Perplexity, a little above this category's cheaper quarter. 15 prompts is thin. Gemini, Claude and DeepSeek wait for Pro at $99, and Grok is an add-on from $25. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CNo free plan, but there's a free trial. The site doesn't say how long it lasts or whether it needs a card. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CRank, mentions, citations and share of voice per model, sentiment on Reddit and YouTube too, recommendations ranked by effort, crawler logs and white-label reports. The gap: Google AI Overviews isn't among its engines. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. Expect prompts and competitors to set up, and a plugin or Cloudflare to connect for crawler logs; Pro adds a free onboarding call. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Cloudflare, CloudFront, Databox and WordPress, with an API, MCP and webhooks. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | agencies reporting AI visibility to clients | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cairrot and Profound. How we grade
Price against what you get
Cairrot starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
Profound scores higher, and starts $60 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 9 score higher than Cairrot for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Cairrot also covers reports and site audit.
- Profound also covers AI agents and web analytics.
At a glance
| Cairrot | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month for 15 prompts across 2 AI engines | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | Free trial offered; its length is not stated on the site | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Cairrot | Profound |
| Price read from | cairrot.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Cairrot
- Starter covers only ChatGPT and Perplexity; Gemini, Claude and DeepSeek start at the $99 Pro plan.
- Grok tracking is a paid add-on on every plan, from $25.
- Prompt limits are low for the price: 15, 40 and 100 prompts on the three plans.
- The pricing page shows monthly prices only and names no annual discount; the trial's length and limits are not stated.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Cairrot
- LLM rank and mention tracking
- Tracks mentions, citations, rank and share of voice for each prompt and model, with competitor benchmarks on the same prompts.
- Sentiment tracking
- Rates how AI models describe a brand down to the phrase, and also follows mentions and sentiment on Reddit and YouTube.
- AEO insights
- Rule-based recommendations ranked by effort and impact, drawing on AI visibility plus Search Console, GA4 and Bing Webmaster Tools data.
- AI crawl monitor
- Logs visits from OpenAI, Anthropic, Perplexity, Google, Meta and Amazon crawlers through a WordPress plugin, Cloudflare or CloudFront.
- Reports and white label
- Interactive reports, custom dashboards and scheduled PDF exports, with white-label reporting and multi-client management for agencies.
- API, MCP and webhooks
- An API Cairrot calls unlimited, an MCP server for AI assistants, webhooks for alerts and a Databox connector.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Cairrot
Starter$39
per month for 15 prompts across 2 AI engines
Tracks ChatGPT and Perplexity, up to 3 team members, email support and API access.
Pro$99
per month for 40 prompts across 5 AI engines
Adds Gemini, Claude and DeepSeek, up to 10 team members and a free onboarding call.
Enterprise$299
per month for 100 prompts
Unlimited team members, Slack support and professional onboarding, for larger companies and agencies.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, Cairrot or Profound?
As of Oct 23, 2026, Cairrot is cheaper to start with: $39 a month, against $99 a month for Profound. Cairrot starts at $39 per month for 15 prompts across 2 AI engines, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Cairrot or Profound?
As of Oct 23, 2026, neither Cairrot nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.