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Cairrot vs Otterly.AI (2026): which should you pick?

As of Oct 23, 2026, Otterly.AI grades higher than Cairrot: 2.4 against 2.2 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Cairrot

AI visibility tracking, AEO audits and analytics for agencies

Free trial · from $39/mo

Otterly.AI

Daily brand and citation tracking across AI search engines

Free trial · from $25/mo

Which one is for you

Pick Cairrot if

  • Fits if you report AI visibility to clients under your own brand
  • Works for WordPress sites that want AI crawler visits logged through a plugin

Look elsewhere if

  • Tight if you track more than a few questions, at 15 prompts on Starter
  • Skip it if Google AI Overviews matters to you, as it isn't tracked
  • Pricey if you need Gemini or Claude, which start at $99 a month, or Grok, an add-on from $25
  • Watch out: prices are monthly only, and the trial's length and limits aren't stated

Pick Otterly.AI if

  • Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
  • Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

  • Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
  • Not for you if you need white-label reports, as there aren't any
  • Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
  • Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
  • Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

How we grade them

2.2GPACairrotFair2.4GPAOtterly.AIFair
Value for money
CStarter is $39 a month for 15 prompts on ChatGPT and Perplexity, a little above this category's cheaper quarter. 15 prompts is thin. Gemini, Claude and DeepSeek wait for Pro at $99, and Grok is an add-on from $25.
BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra.
Free plan and trial
CNo free plan, but there's a free trial. The site doesn't say how long it lasts or whether it needs a card.
CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed.
Features
CRank, mentions, citations and share of voice per model, sentiment on Reddit and YouTube too, recommendations ranked by effort, crawler logs and white-label reports. The gap: Google AI Overviews isn't among its engines.
CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label.
Ease of use
CNo rating on record. Expect prompts and competitors to set up, and a plugin or Cloudflare to connect for crawler logs; Pro adds a free onboarding call.
CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files.
Platforms and integrations
BWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Cloudflare, CloudFront, Databox and WordPress, with an API, MCP and webhooks.
BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush.
Best foragencies reporting AI visibility to clientsdaily brand and citation checks in AI search

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cairrot and Otterly.AI. How we grade

Price against what you get

Cairrot starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.

They score the same, and Otterly.AI starts $14 a month lower. Of the other AI search visibility tools on the chart, 9 score higher than Cairrot for less, and 4 score higher than Otterly.AI for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessCairrotOtterly.AI

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of AI search visibility tools, and the best at every price

Where they differ

  • Cairrot also covers content optimization.
In commonWebPublic APIReportsSite auditAI search visibility

At a glance

CairrotOtterly.AI
PricingFree trialFree trial
Starts at$39 per month for 15 prompts across 2 AI engines$25 per month, billed yearly ($29 billed monthly)
Free planNoneNone
Free trialFree trial offered; its length is not stated on the site7-day free trial with 50 prompts, no credit card required
Web
Made byCairrotOtterlyAI GmbH
Price read fromcairrot.comotterly.ai
CheckedOct 23, 2026Oct 23, 2026

Worth knowing

Cairrot

  • Starter covers only ChatGPT and Perplexity; Gemini, Claude and DeepSeek start at the $99 Pro plan.
  • Grok tracking is a paid add-on on every plan, from $25.
  • Prompt limits are low for the price: 15, 40 and 100 prompts on the three plans.
  • The pricing page shows monthly prices only and names no annual discount; the trial's length and limits are not stated.

Otterly.AI

  • Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
  • Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
  • Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
  • There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Key features

Cairrot

LLM rank and mention tracking
Tracks mentions, citations, rank and share of voice for each prompt and model, with competitor benchmarks on the same prompts.
Sentiment tracking
Rates how AI models describe a brand down to the phrase, and also follows mentions and sentiment on Reddit and YouTube.
AEO insights
Rule-based recommendations ranked by effort and impact, drawing on AI visibility plus Search Console, GA4 and Bing Webmaster Tools data.
AI crawl monitor
Logs visits from OpenAI, Anthropic, Perplexity, Google, Meta and Amazon crawlers through a WordPress plugin, Cloudflare or CloudFront.
Reports and white label
Interactive reports, custom dashboards and scheduled PDF exports, with white-label reporting and multi-client management for agencies.
API, MCP and webhooks
An API Cairrot calls unlimited, an MCP server for AI assistants, webhooks for alerts and a Databox connector.

Otterly.AI

Daily prompt monitoring
Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
Link citation analysis
Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
AI prompt research
Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
GEO audit
A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
Agent Analytics
Reports AI agent and crawler visits to your site from server log files you upload.
API, MCP and Looker Studio
An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Plans

Cairrot

  • Starter$39

    per month for 15 prompts across 2 AI engines

    Tracks ChatGPT and Perplexity, up to 3 team members, email support and API access.

  • Pro$99

    per month for 40 prompts across 5 AI engines

    Adds Gemini, Claude and DeepSeek, up to 10 team members and a free onboarding call.

  • Enterprise$299

    per month for 100 prompts

    Unlimited team members, Slack support and professional onboarding, for larger companies and agencies.

Otterly.AI

  • Lite$25

    per month, billed yearly ($29 billed monthly)

    15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

  • Standard$160

    per month, billed yearly ($189 billed monthly)

    100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

  • Premium$422

    per month, billed yearly ($489 billed monthly)

    400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

  • EnterpriseCustom

    From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Common questions

Which is cheaper, Cairrot or Otterly.AI?

As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $39 a month for Cairrot. Cairrot starts at $39 per month for 15 prompts across 2 AI engines, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).

Which has a free plan, Cairrot or Otterly.AI?

As of Oct 23, 2026, neither Cairrot nor Otterly.AI has a free plan. Both have a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade