DemandSphere vs Profound (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than DemandSphere: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
DemandSphere grades higher on value for money. Profound grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DemandSphere
Daily Google rank tracking and AI answer monitoring in one budget
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick DemandSphere if
- Fits if you want Google rankings and AI answers in one tool and one bill
- Works for data teams who pull search data into their own BI setup over the API
Look elsewhere if
- Not for you if you want to try it before paying, as there's no free plan or trial, only demos
- Tight if you track lots of prompts, since each one uses up ten keywords of budget
- Pricey if you want scheduled reports, which start at Pro for $208 a month billed yearly
- Skip it if you need SSO, log analysis or BigQuery without an Enterprise contract
- Watch out: using its data to ground or train AI models needs a separate paid license
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.0GPADemandSphereFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CStarter is $79 a month billed yearly, or $95 monthly, for 100 prompts a day or 1,000 keywords, with unlimited users and domains and the API. That's above this category's middle, with daily checks and no seat fees. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | FNothing free at all. The pricing page mentions no free plan or trial, and offers demos instead. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | BDaily AI answer checks with citations and mentions on five engines, Google rank tracking in 200+ markets with 65+ SERP features, replays of past results and AI answers, dashboards and alerts. It covers the whole job, and Google rankings on top. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. You split one daily budget between keywords and prompts, at 10 keywords per prompt, and set up dashboards before it all comes together. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Search Console, GA4, Google Drive, Slack, Looker Studio and BigQuery, and every plan has API access. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | Google rankings and AI answers tracked side by side | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DemandSphere and Profound. How we grade
Price against what you get
DemandSphere starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
They score the same, and DemandSphere starts $20 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than DemandSphere for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DemandSphere also covers keyword research, rank tracking, dashboards and log file analysis.
- Profound also covers AI agents, web analytics and content optimization.
At a glance
| DemandSphere | Profound | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $79 per month for 100 prompts a day, billed annually ($95 billed monthly) | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Ginzamarkets, Inc. | Profound |
| Price read from | demandsphere.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
DemandSphere
- No free plan or free trial is mentioned on the pricing page; it offers demos instead.
- The daily budget is shared, so each tracked prompt uses up ten keywords of volume.
- Data Studio templates and scheduled email reports start at Pro; SSO, log analysis and BigQuery need Enterprise.
- Using its data to ground or train AI models needs a separate license with its own fees.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
DemandSphere
- Shared keyword and prompt budget
- Each plan's daily volume can go to Google keywords, AI prompts or any mix, at a fixed rate of one prompt for ten keywords.
- AI answer monitoring
- Every plan tracks prompts daily across ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews, with citation, brand mention and prompt research.
- Rank tracking and SERP analytics
- Daily Google rankings by device and location in 200+ markets, pixel depth on the page, 65+ SERP feature types and share of voice.
- Rewind
- Replay archived Google results pages and AI answers from any past date to see how they changed.
- Dashboards, reports and API
- Unlimited custom dashboards, alerts, CSV exports and API access on every plan; Pro adds Data Studio templates and scheduled email reports.
- Log analysis and BigQuery
- Enterprise add-ons analyze server logs for AI crawler behavior and pipe search data into BigQuery for BI teams.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
DemandSphere
Starter$79
per month for 100 prompts a day, billed annually ($95 monthly)
Or 1,000 keywords a day, or a mix (1 prompt = 10 keywords). Unlimited users and domains, API access, dashboards and email support. $948 a year.
Pro$208
per month for 250 prompts a day, billed annually ($250 monthly)
Or 2,500 keywords a day, or a mix. Adds Data Studio templates, scheduled email reports and priority support by email and Slack. $2,496 a year.
EnterpriseCustom
Custom volume, SSO, a dedicated strategist, 24-hour SLA, a dedicated subdomain, and BigQuery and log analysis add-ons.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Ways to pay less
DemandSphere
- Annual discount
Save 17% with annual billing
DemandSphere's pricing page lists Starter at $79 a month billed annually instead of $95 monthly, and Pro at $208 instead of $250.
Profound
No public discounts listed.
Common questions
Which is cheaper, DemandSphere or Profound?
As of Oct 23, 2026, DemandSphere is cheaper to start with: $79 a month, against $99 a month for Profound. DemandSphere starts at $79 per month for 100 prompts a day, billed annually ($95 billed monthly), and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, DemandSphere or Profound?
As of Oct 23, 2026, neither DemandSphere nor Profound has a free plan. Profound has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.