DemandSphere vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, DemandSphere grades higher than Scrunch: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
DemandSphere grades higher on value for money, features and platforms. Scrunch grades higher on the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
DemandSphere
Daily Google rank tracking and AI answer monitoring in one budget
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick DemandSphere if
- Fits if you want Google rankings and AI answers in one tool and one bill
- Works for data teams who pull search data into their own BI setup over the API
Look elsewhere if
- Not for you if you want to try it before paying, as there's no free plan or trial, only demos
- Tight if you track lots of prompts, since each one uses up ten keywords of budget
- Pricey if you want scheduled reports, which start at Pro for $208 a month billed yearly
- Skip it if you need SSO, log analysis or BigQuery without an Enterprise contract
- Watch out: using its data to ground or train AI models needs a separate paid license
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.0GPADemandSphereFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CStarter is $79 a month billed yearly, or $95 monthly, for 100 prompts a day or 1,000 keywords, with unlimited users and domains and the API. That's above this category's middle, with daily checks and no seat fees. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | FNothing free at all. The pricing page mentions no free plan or trial, and offers demos instead. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | BDaily AI answer checks with citations and mentions on five engines, Google rank tracking in 200+ markets with 65+ SERP features, replays of past results and AI answers, dashboards and alerts. It covers the whole job, and Google rankings on top. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. You split one daily budget between keywords and prompts, at 10 keywords per prompt, and set up dashboards before it all comes together. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Search Console, GA4, Google Drive, Slack, Looker Studio and BigQuery, and every plan has API access. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | Google rankings and AI answers tracked side by side | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DemandSphere and Scrunch. How we grade
Price against what you get
DemandSphere starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
DemandSphere scores higher and starts $171 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than DemandSphere for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DemandSphere also covers keyword research, rank tracking, dashboards and log file analysis.
- Scrunch also covers site audit, web analytics and content optimization.
At a glance
| DemandSphere | Scrunch | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $79 per month for 100 prompts a day, billed annually ($95 billed monthly) | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Ginzamarkets, Inc. | Scrunch |
| Price read from | demandsphere.com | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
DemandSphere
- No free plan or free trial is mentioned on the pricing page; it offers demos instead.
- The daily budget is shared, so each tracked prompt uses up ten keywords of volume.
- Data Studio templates and scheduled email reports start at Pro; SSO, log analysis and BigQuery need Enterprise.
- Using its data to ground or train AI models needs a separate license with its own fees.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
DemandSphere
- Shared keyword and prompt budget
- Each plan's daily volume can go to Google keywords, AI prompts or any mix, at a fixed rate of one prompt for ten keywords.
- AI answer monitoring
- Every plan tracks prompts daily across ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews, with citation, brand mention and prompt research.
- Rank tracking and SERP analytics
- Daily Google rankings by device and location in 200+ markets, pixel depth on the page, 65+ SERP feature types and share of voice.
- Rewind
- Replay archived Google results pages and AI answers from any past date to see how they changed.
- Dashboards, reports and API
- Unlimited custom dashboards, alerts, CSV exports and API access on every plan; Pro adds Data Studio templates and scheduled email reports.
- Log analysis and BigQuery
- Enterprise add-ons analyze server logs for AI crawler behavior and pipe search data into BigQuery for BI teams.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
DemandSphere
Starter$79
per month for 100 prompts a day, billed annually ($95 monthly)
Or 1,000 keywords a day, or a mix (1 prompt = 10 keywords). Unlimited users and domains, API access, dashboards and email support. $948 a year.
Pro$208
per month for 250 prompts a day, billed annually ($250 monthly)
Or 2,500 keywords a day, or a mix. Adds Data Studio templates, scheduled email reports and priority support by email and Slack. $2,496 a year.
EnterpriseCustom
Custom volume, SSO, a dedicated strategist, 24-hour SLA, a dedicated subdomain, and BigQuery and log analysis add-ons.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Ways to pay less
DemandSphere
- Annual discount
Save 17% with annual billing
DemandSphere's pricing page lists Starter at $79 a month billed annually instead of $95 monthly, and Pro at $208 instead of $250.
Scrunch
No public discounts listed.
Common questions
Which is cheaper, DemandSphere or Scrunch?
As of Oct 23, 2026, DemandSphere is cheaper to start with: $79 a month, against $250 a month for Scrunch. DemandSphere starts at $79 per month for 100 prompts a day, billed annually ($95 billed monthly), and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, DemandSphere or Scrunch?
As of Oct 23, 2026, neither DemandSphere nor Scrunch has a free plan. Scrunch has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.