Genrank vs Profound (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than Genrank: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Genrank grades higher on value for money. Profound grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Genrank
Daily ChatGPT visibility tracking with content and ad insights
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick Genrank if
- Fits if your buyers mostly ask ChatGPT and that's the only answer you need to watch
- Works for teams that want to see which rivals buy ChatGPT ads on their prompts, from Pro at $199
Look elsewhere if
- Skip it if you need Gemini, Perplexity or Google's AI Overviews tracked, as only ChatGPT is
- Pricey if you want the content optimizer or ad insights, as both are on Pro at $199 a month
- Not for you if you need an API, which comes only with the Custom plan from $349 a month
- Watch out: the docs describe a free 10-prompt plan and euro prices, but the pricing page shows a 7-day trial in dollars
- Watch out: the page doesn't confirm whether prices are monthly or yearly, despite a -20% yearly switch
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.0GPAGenrankFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CEssential is $69 a month for 25 prompts and one brand, above this category's middle of $49 and under its dearer quarter of $95. The content optimizer and ad insights wait on Pro at $199, and the page doesn't make clear whether those prices are monthly or yearly. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CThere's a 7-day free trial but no free plan, and the listing doesn't say whether the trial asks for a card. Genrank's own docs still describe a free 10-prompt plan that the pricing page doesn't show. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CDaily tracking with the full answers, competitors, cited sources, sentiment and prompt ideas pulled from Search Console. The gap is a big one: ChatGPT is the only AI it tracks, and its docs say the others are still to come. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. You pick prompts, add competitors and wait for the daily runs to build up before the numbers tell you much. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | CWeb only. It can pull question-style queries from Google Search Console, but that's its one connection, and the API comes only with the custom plan from $349 a month. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | tracking how ChatGPT talks about your brand | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Genrank and Profound. How we grade
Price against what you get
Genrank starts at $69 a month and scores 2.0 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
Profound scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 54 score higher than Genrank for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents and web analytics.
At a glance
| Genrank | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $69 per month for 25 prompts; billing basis not shown | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | 7-day free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Genrank | Profound |
| Price read from | genrank.io | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Genrank
- Only ChatGPT is tracked; Genrank's documentation says other AI tools are planned but not yet supported.
- The pricing page has a monthly and yearly switch marked -20%, but the readable page shows one set of prices, so the billing basis is not confirmed.
- The documentation describes a free 10-prompt plan and euro prices, while the pricing page shows a 7-day trial and dollar prices.
- API access comes only with the custom-priced plan.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Genrank
- Daily ChatGPT tracking
- Runs each tracked prompt in ChatGPT every day, keeps the full answer and marks where the brand is mentioned and how it is described.
- Competitors and sources
- Shows which competitor brands appear in the same answers and which outside domains ChatGPT cites for a category.
- Prompt research
- Suggests prompts to track, imports question-style queries from Google Search Console and generates prompts from your page URLs.
- Content Optimizer and retrieval simulation
- On Pro and above, simulates how a page is split up, retrieved and matched against prompts, and lists what cited pages have in common.
- Ad insights
- On Pro and above, records which sponsored placements appear in ChatGPT for which prompts and which competitors are paying for them.
- API
- Mentions, visibility scores, sentiment and competitor data can be pulled through an API, on the Custom plan only.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Genrank
Essential$69
per month for 25 prompts; monthly or yearly basis not shown
1 brand, prompts run daily, brand mentions, citations and sources, competitor insights and sentiment.
Pro$199
per month for 150 prompts; monthly or yearly basis not shown
3 brands, plus Content Optimizer, Brand Radar, query fan-outs, ad insights and priority support.
Custom$349+
per month and up, billed by usage
Unlimited brands and prompts billed by usage, API access and priority Slack support. Sold through sales.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, Genrank or Profound?
As of Oct 23, 2026, Genrank is cheaper to start with: $69 a month, against $99 a month for Profound. Genrank starts at $69 per month for 25 prompts; billing basis not shown, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Genrank or Profound?
As of Oct 23, 2026, neither Genrank nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.