Genrank vs Otterly.AI (2026): which should you pick?

Pick Genrank if

• Fits if your buyers mostly ask ChatGPT and that's the only answer you need to watch
• Works for teams that want to see which rivals buy ChatGPT ads on their prompts, from Pro at $199

Look elsewhere if

• Skip it if you need Gemini, Perplexity or Google's AI Overviews tracked, as only ChatGPT is
• Pricey if you want the content optimizer or ad insights, as both are on Pro at $199 a month
• Not for you if you need an API, which comes only with the Custom plan from $349 a month
• Watch out: the docs describe a free 10-prompt plan and euro prices, but the pricing page shows a 7-day trial in dollars
• Watch out: the page doesn't confirm whether prices are monthly or yearly, despite a -20% yearly switch

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Genrank

• Only ChatGPT is tracked; Genrank's documentation says other AI tools are planned but not yet supported.
• The pricing page has a monthly and yearly switch marked -20%, but the readable page shows one set of prices, so the billing basis is not confirmed.
• The documentation describes a free 10-prompt plan and euro prices, while the pricing page shows a 7-day trial and dollar prices.
• API access comes only with the custom-priced plan.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Genrank

Daily ChatGPT tracking

Runs each tracked prompt in ChatGPT every day, keeps the full answer and marks where the brand is mentioned and how it is described.

Competitors and sources

Shows which competitor brands appear in the same answers and which outside domains ChatGPT cites for a category.

Prompt research

Suggests prompts to track, imports question-style queries from Google Search Console and generates prompts from your page URLs.

Content Optimizer and retrieval simulation

On Pro and above, simulates how a page is split up, retrieved and matched against prompts, and lists what cited pages have in common.

Ad insights

On Pro and above, records which sponsored placements appear in ChatGPT for which prompts and which competitors are paying for them.

API

Mentions, visibility scores, sentiment and competitor data can be pulled through an API, on the Custom plan only.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Genrank

• Essential$69

  per month for 25 prompts; monthly or yearly basis not shown

  1 brand, prompts run daily, brand mentions, citations and sources, competitor insights and sentiment.

• Pro$199

  per month for 150 prompts; monthly or yearly basis not shown

  3 brands, plus Content Optimizer, Brand Radar, query fan-outs, ad insights and priority support.

• Custom$349+

  per month and up, billed by usage

  Unlimited brands and prompts billed by usage, API access and priority Slack support. Sold through sales.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.