GEO Metrics vs Profound (2026): which should you pick?
As of Oct 23, 2026, GEO Metrics grades higher than Profound: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GEO Metrics grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GEO Metrics
Daily brand tracking across ChatGPT, Gemini, AI Mode and six more
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick GEO Metrics if
- Fits if you want Copilot, Grok and DeepSeek tracked on the entry plan at €72 a month
- Works for agencies tracking several brands, as every plan allows unlimited brands, countries and languages
Look elsewhere if
- Tight if you're on Freelance, with 20 prompts, 10 AI reports, 30 keyword lookups and 10 sentiment checks a month
- Skip it if Claude matters, since it only starts at Pro for €220 a month
- Not for you if more than 2 people need logins on Freelance, or 10 on Pro; unlimited users need Enterprise at €621
- Watch out: prices are in euros only, and monthly billing costs more, €80 against €72 on Freelance
- Watch out: it's web only, and the free trial gives limited access with no length stated
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.4GPAGEO MetricsFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CFreelance is €72 a month billed yearly, about $81, or €80 month to month, for 20 prompts. That's above this category's middle of $49 and below the dearer quarter at $95. Claude needs Pro at €220. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CNo free plan, but there's a free trial with limited access that needs no card. The listing doesn't say how long it lasts or what it leaves out. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | BDaily rankings in nine engines, competitors with unlimited brands, countries and languages, sentiment, flags on wrong answers, recommendations, AI traffic and site scores. It covers the whole job; its limits are monthly caps, not missing pieces. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. There are prompts, competitors and countries to set up, and three recommendation systems to find your way round. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, with no apps. It links to Search Console, Bing Webmaster Tools, Looker Studio, Notion and WordPress, and has an MCP server so an AI assistant can read your data. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | many AI engines tracked from the first plan | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GEO Metrics and Profound. How we grade
Price against what you get
GEO Metrics starts at about $80.68 a month and scores 2.7 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
They score the same, and GEO Metrics starts $18.32 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than GEO Metrics for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GEO Metrics also covers reports, keyword research and site audit.
- Profound also covers AI agents, web analytics and content optimization.
At a glance
| GEO Metrics | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €72 per month for 20 prompts, billed annually (€80 billed monthly) | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | Free trial with limited access, no credit card required | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | GEO Metrics | Profound |
| Price read from | trygeometrics.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GEO Metrics
- Prices are in euros only; the page shows no dollar prices.
- Claude tracking starts at Pro; the entry plan covers the other eight engines.
- Reports, keyword lookups and sentiment analyses are capped per month on every plan.
- Freelance allows 2 users and Pro 10; unlimited users come with Enterprise.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
GEO Metrics
- Nine AI engines
- Tracks ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, DeepSeek and Grok on every plan, and Claude from Pro up.
- Prompt rankings and competitors
- Shows where a brand ranks in the answer for each prompt every day and how competitors compare, with unlimited brands, countries and languages.
- Sentiment and answer accuracy
- Has AI models rate a product's attributes against competitors and flags answers that describe the brand wrongly.
- Recommendations and reports
- Three recommendation systems suggest actions to raise visibility, and AI-written reports are capped at 10 to 100 a month by plan.
- Site and traffic analysis
- Scores a site for GEO, SEO and AI agents, reports AI traffic and content gaps, and has a WordPress plugin for AI agent analytics.
- MCP and exports
- An MCP server lets an AI assistant read your data; exports go to CSV, Excel, PDF, Looker Studio and Notion.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
GEO Metrics
Freelance€72
per month for 20 prompts, billed annually (€80 billed monthly)
8 engines, daily checks, 10 AI reports, 30 keyword lookups and 10 sentiment analyses a month, up to 2 users. No Claude.
Pro€220
per month for 100 prompts, billed annually (€245 billed monthly)
Adds Claude, 25 AI reports, 100 keyword lookups and 25 sentiment analyses a month, up to 10 users and priority support.
Enterprise€621
per month for 300 prompts, billed annually (€690 billed monthly)
100 AI reports, 400 keyword lookups and 100 sentiment analyses a month, unlimited users and a dedicated AI visibility expert.
CustomCustom
A plan built around a brand's goals, with GEO strategy and execution by the GEO Metrics team.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Ways to pay less
GEO Metrics
- Annual discount
Save 10% with annual billing
GEO Metrics' pricing page lists annual billing at 10% off: Freelance is €72 a month billed yearly instead of €80 billed monthly.
Profound
No public discounts listed.
Common questions
Which is cheaper, GEO Metrics or Profound?
As of Oct 23, 2026, GEO Metrics is cheaper to start with: about $80.68 a month, against $99 a month for Profound. GEO Metrics starts at €72 per month for 20 prompts, billed annually (€80 billed monthly), and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, GEO Metrics or Profound?
As of Oct 23, 2026, neither GEO Metrics nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.