GEO Metrics vs Otterly.AI (2026): which should you pick?

Pick GEO Metrics if

• Fits if you want Copilot, Grok and DeepSeek tracked on the entry plan at €72 a month
• Works for agencies tracking several brands, as every plan allows unlimited brands, countries and languages

Look elsewhere if

• Tight if you're on Freelance, with 20 prompts, 10 AI reports, 30 keyword lookups and 10 sentiment checks a month
• Skip it if Claude matters, since it only starts at Pro for €220 a month
• Not for you if more than 2 people need logins on Freelance, or 10 on Pro; unlimited users need Enterprise at €621
• Watch out: prices are in euros only, and monthly billing costs more, €80 against €72 on Freelance
• Watch out: it's web only, and the free trial gives limited access with no length stated

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

GEO Metrics

• Prices are in euros only; the page shows no dollar prices.
• Claude tracking starts at Pro; the entry plan covers the other eight engines.
• Reports, keyword lookups and sentiment analyses are capped per month on every plan.
• Freelance allows 2 users and Pro 10; unlimited users come with Enterprise.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

GEO Metrics

Nine AI engines

Tracks ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, DeepSeek and Grok on every plan, and Claude from Pro up.

Prompt rankings and competitors

Shows where a brand ranks in the answer for each prompt every day and how competitors compare, with unlimited brands, countries and languages.

Sentiment and answer accuracy

Has AI models rate a product's attributes against competitors and flags answers that describe the brand wrongly.

Recommendations and reports

Three recommendation systems suggest actions to raise visibility, and AI-written reports are capped at 10 to 100 a month by plan.

Site and traffic analysis

Scores a site for GEO, SEO and AI agents, reports AI traffic and content gaps, and has a WordPress plugin for AI agent analytics.

MCP and exports

An MCP server lets an AI assistant read your data; exports go to CSV, Excel, PDF, Looker Studio and Notion.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

GEO Metrics

• Freelance€72

  per month for 20 prompts, billed annually (€80 billed monthly)

  8 engines, daily checks, 10 AI reports, 30 keyword lookups and 10 sentiment analyses a month, up to 2 users. No Claude.

• Pro€220

  per month for 100 prompts, billed annually (€245 billed monthly)

  Adds Claude, 25 AI reports, 100 keyword lookups and 25 sentiment analyses a month, up to 10 users and priority support.

• Enterprise€621

  per month for 300 prompts, billed annually (€690 billed monthly)

  100 AI reports, 400 keyword lookups and 100 sentiment analyses a month, unlimited users and a dedicated AI visibility expert.

• CustomCustom

  A plan built around a brand's goals, with GEO strategy and execution by the GEO Metrics team.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

GEO Metrics

• Annual discount

  Save 10% with annual billing

  GEO Metrics' pricing page lists annual billing at 10% off: Freelance is €72 a month billed yearly instead of €80 billed monthly.

Otterly.AI

No public discounts listed.