Ghostd vs Profound (2026): which should you pick?

Pick Ghostd if

• Fits if you want seven AI platforms checked without a sales call
• Works for small business owners who want a task list and writing desk beside the scans

Look elsewhere if

• Pricey if you're watching costs: Pro is $175 a month billed yearly, or $249 monthly, for 5 prompts
• Tight if you track rivals, as Pro follows 1 competitor and runs full scans twice a month
• Not for you if you want a real trial, as the free account is one lifetime scan on ChatGPT and Gemini
• Watch out: refunds come only within 7 days of first purchase and 3 scans, and yearly plans get no part refund
• Watch out: the plan cards list 7 platforms, but the pricing FAQ also names Microsoft Copilot

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Ghostd

• Pro tracks only 1 competitor and 5 prompts, and its full scans run twice a month.
• The free account is a single lifetime scan on ChatGPT and Gemini, not an ongoing plan.
• Refunds are given within 7 days of first purchase only if no more than 3 scans were used; annual terms get no pro-rated refund.
• The plan cards list 7 AI platforms, while the pricing FAQ also names Microsoft Copilot.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Ghostd

Scans across seven AI platforms

Paid plans query ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and AI Mode: twice a month on Pro and weekly on Pro Plus.

Pulse checks and alerts

Between scans, pulse checks watch up to 20 prompts every 12 hours on Pro or 50 every 6 hours on Pro Plus, and flag topic changes and gaps.

AI readiness audit

Crawls 250 or 1,000 pages per scan to check schema, crawlability and content structure, with a domain authority score.

AI Visibility Score

A 0 to 100 score built from brand mentions and citations; Pro Plus also tracks it over time against your starting point.

Workbench and Writer's Desk

A prioritized task queue that tracks completion, and a desk for drafting content with AI suggestions. Briefs and talking points are on Pro Plus.

Traffic and Search Console

Paid plans show live website traffic metrics and connect Google Search Console.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Ghostd

• Pro$175

  per month, billed annually ($249 billed monthly)

  2 scans a month on 7 platforms, 250 pages per scan, 5 prompts, 1 competitor, pulse checks on 20 prompts every 12 hours, and 1 user. $2,100 a year.

• Pro Plus$199

  per month, billed annually ($299 billed monthly)

  Weekly scans, 1,000 pages, 10 prompts, 10 competitors, pulse checks on 50 prompts every 6 hours, 2 seats and the full content suite. $2,388 a year.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Ghostd

• Annual discount

  Save 30% to 33% with annual billing

  Ghostd's pricing page bills Pro at $2,100 a year ($175 a month) and Pro Plus at $2,388 ($199 a month), against $249 and $299 monthly.

Profound

No public discounts listed.