Ghostd vs Otterly.AI (2026): which should you pick?

Pick Ghostd if

• Fits if you want seven AI platforms checked without a sales call
• Works for small business owners who want a task list and writing desk beside the scans

Look elsewhere if

• Pricey if you're watching costs: Pro is $175 a month billed yearly, or $249 monthly, for 5 prompts
• Tight if you track rivals, as Pro follows 1 competitor and runs full scans twice a month
• Not for you if you want a real trial, as the free account is one lifetime scan on ChatGPT and Gemini
• Watch out: refunds come only within 7 days of first purchase and 3 scans, and yearly plans get no part refund
• Watch out: the plan cards list 7 platforms, but the pricing FAQ also names Microsoft Copilot

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Ghostd

• Pro tracks only 1 competitor and 5 prompts, and its full scans run twice a month.
• The free account is a single lifetime scan on ChatGPT and Gemini, not an ongoing plan.
• Refunds are given within 7 days of first purchase only if no more than 3 scans were used; annual terms get no pro-rated refund.
• The plan cards list 7 AI platforms, while the pricing FAQ also names Microsoft Copilot.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Ghostd

Scans across seven AI platforms

Paid plans query ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and AI Mode: twice a month on Pro and weekly on Pro Plus.

Pulse checks and alerts

Between scans, pulse checks watch up to 20 prompts every 12 hours on Pro or 50 every 6 hours on Pro Plus, and flag topic changes and gaps.

AI readiness audit

Crawls 250 or 1,000 pages per scan to check schema, crawlability and content structure, with a domain authority score.

AI Visibility Score

A 0 to 100 score built from brand mentions and citations; Pro Plus also tracks it over time against your starting point.

Workbench and Writer's Desk

A prioritized task queue that tracks completion, and a desk for drafting content with AI suggestions. Briefs and talking points are on Pro Plus.

Traffic and Search Console

Paid plans show live website traffic metrics and connect Google Search Console.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Ghostd

• Pro$175

  per month, billed annually ($249 billed monthly)

  2 scans a month on 7 platforms, 250 pages per scan, 5 prompts, 1 competitor, pulse checks on 20 prompts every 12 hours, and 1 user. $2,100 a year.

• Pro Plus$199

  per month, billed annually ($299 billed monthly)

  Weekly scans, 1,000 pages, 10 prompts, 10 competitors, pulse checks on 50 prompts every 6 hours, 2 seats and the full content suite. $2,388 a year.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Ghostd

• Annual discount

  Save 30% to 33% with annual billing

  Ghostd's pricing page bills Pro at $2,100 a year ($175 a month) and Pro Plus at $2,388 ($199 a month), against $249 and $299 monthly.

Otterly.AI

No public discounts listed.