Omnia vs Profound (2026): which should you pick?
As of Oct 23, 2026, Omnia grades higher than Profound: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Omnia grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Omnia
AI visibility tracker with an agent that writes and pitches content
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick Omnia if
- Fits if you'd rather approve an agent's page rewrites and outreach than do them yourself
- Works for agencies tracking a few prompts each, as even Growth allows unlimited brands
Look elsewhere if
- Tight if you track more than a handful of questions, as Growth stops at 25 prompts and more come in packs
- Skip it if you want to pay in dollars, since prices are in euros only, even from the US
- Not for you if you need data exports on the cheapest plan, as they start at Pro for €223
- Watch out: Claude, Copilot and Gemini are added only on request; four engines are tracked by default
- Watch out: Growth's 150 insight credits buy 5 insights a month, and more cost from €10 for 150
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.4GPAOmniaFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CGrowth is €63 a month billed annually, €79 monthly, for 25 prompts, and prices are in euros only. That lands in this category's usual range, but 25 prompts is a small allowance and more come in packs. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card needed. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | BDaily tracking in real browser sessions on four engines, with Claude, Copilot and Gemini added on request, sentiment by feature, an agent that writes and publishes pages after approval, outreach from your own inbox, and insights. Nothing in the listing shows a gap in the core job. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. The agent does the legwork, but you connect a CMS and an inbox, and insights run on credits at 30 apiece. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, with no desktop or phone app. The API and read-and-write MCP come on every plan, so Claude or ChatGPT can drive the agent, and pages publish to a connected CMS. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | small teams that want an agent doing the work | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Omnia and Profound. How we grade
Price against what you get
Omnia starts at about $70.60 a month and scores 2.7 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
They score the same, and Omnia starts $28.40 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than Omnia for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Omnia also covers link outreach.
- Profound also covers web analytics.
At a glance
| Omnia | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €63 per month for 25 prompts, billed annually (€79 billed monthly) | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Omnia, Inc. | Profound |
| Price read from | useomnia.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Omnia
- Prices are shown in euros only, including when read from the United States.
- Claude, Microsoft Copilot and Gemini are added only on request; four engines are tracked by default.
- Growth monitors only 25 prompts; more need prompt packs of 25 or a higher plan.
- Extra insight credits cost €10 for 150, €50 for 750 or €100 for 1,500; data exports start at Pro.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Omnia
- Daily AI visibility tracking
- Runs every prompt daily in real browser sessions on ChatGPT, Perplexity, AI Overviews and AI Mode, in any language and region.
- Omnia Agent
- Reads the data each night and proposes up to three scoped projects, then writes or rewrites pages and publishes them to a connected CMS after approval.
- Third-party outreach
- The agent finds sites worth pitching, drafts the emails and can send them from the user's own inbox once approved.
- Sentiment by feature
- Shows whether AI answers call the brand's pricing, support or features good or bad, compared with each competitor.
- Insights
- AI-written analyses of what to fix, paid for with credits at 30 credits each; unused credits roll over month to month.
- MCP and API
- Every plan includes the API and read-and-write MCP access, so the agent can be driven from Claude or ChatGPT.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Omnia
Growth€63
per month for 25 prompts, billed annually (€79 billed monthly)
4 AI engines by default and up to 7 on request, daily checks, sentiment analysis, 150 insight credits (5 insights) a month, unlimited brands.
Pro€223
per month for 100 prompts, billed annually (€279 billed monthly)
600 insight credits (20 insights) a month, data exports and Slack support.
Enterprise€399
per month and up for 200+ prompts, billed annually (€499 monthly)
1,500 insight credits (50 insights) a month, a dedicated account manager and a 24-hour SLA. Started through a demo.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Ways to pay less
Omnia
- Annual discount
Save 20% with yearly billing
Omnia's pricing page lists yearly billing at 20% less: Growth is €63 a month billed annually instead of €79 monthly.
Profound
No public discounts listed.
Common questions
Which is cheaper, Omnia or Profound?
As of Oct 23, 2026, Omnia is cheaper to start with: about $70.60 a month, against $99 a month for Profound. Omnia starts at €63 per month for 25 prompts, billed annually (€79 billed monthly), and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Omnia or Profound?
As of Oct 23, 2026, neither Omnia nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.