Omnia vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Omnia and Otterly.AI share a 2.4 GPA, neither has a free plan, and Otterly.AI starts cheaper, at $25 a month against about $70.60 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Omnia grades higher on features. Otterly.AI grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Omnia
AI visibility tracker with an agent that writes and pitches content
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick Omnia if
- Fits if you'd rather approve an agent's page rewrites and outreach than do them yourself
- Works for agencies tracking a few prompts each, as even Growth allows unlimited brands
Look elsewhere if
- Tight if you track more than a handful of questions, as Growth stops at 25 prompts and more come in packs
- Skip it if you want to pay in dollars, since prices are in euros only, even from the US
- Not for you if you need data exports on the cheapest plan, as they start at Pro for €223
- Watch out: Claude, Copilot and Gemini are added only on request; four engines are tracked by default
- Watch out: Growth's 150 insight credits buy 5 insights a month, and more cost from €10 for 150
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.4GPAOmniaFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | CGrowth is €63 a month billed annually, €79 monthly, for 25 prompts, and prices are in euros only. That lands in this category's usual range, but 25 prompts is a small allowance and more come in packs. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card needed. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | BDaily tracking in real browser sessions on four engines, with Claude, Copilot and Gemini added on request, sentiment by feature, an agent that writes and publishes pages after approval, outreach from your own inbox, and insights. Nothing in the listing shows a gap in the core job. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. The agent does the legwork, but you connect a CMS and an inbox, and insights run on credits at 30 apiece. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app. The API and read-and-write MCP come on every plan, so Claude or ChatGPT can drive the agent, and pages publish to a connected CMS. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | small teams that want an agent doing the work | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Omnia and Otterly.AI. How we grade
Price against what you get
Omnia starts at about $70.60 a month and scores 2.7 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
Omnia scores higher, and starts $45.60 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Omnia for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Omnia also covers AI agents, content optimization and link outreach.
- Otterly.AI also covers reports and site audit.
At a glance
| Omnia | Otterly.AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €63 per month for 25 prompts, billed annually (€79 billed monthly) | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | Omnia, Inc. | OtterlyAI GmbH |
| Price read from | useomnia.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Omnia
- Prices are shown in euros only, including when read from the United States.
- Claude, Microsoft Copilot and Gemini are added only on request; four engines are tracked by default.
- Growth monitors only 25 prompts; more need prompt packs of 25 or a higher plan.
- Extra insight credits cost €10 for 150, €50 for 750 or €100 for 1,500; data exports start at Pro.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
Omnia
- Daily AI visibility tracking
- Runs every prompt daily in real browser sessions on ChatGPT, Perplexity, AI Overviews and AI Mode, in any language and region.
- Omnia Agent
- Reads the data each night and proposes up to three scoped projects, then writes or rewrites pages and publishes them to a connected CMS after approval.
- Third-party outreach
- The agent finds sites worth pitching, drafts the emails and can send them from the user's own inbox once approved.
- Sentiment by feature
- Shows whether AI answers call the brand's pricing, support or features good or bad, compared with each competitor.
- Insights
- AI-written analyses of what to fix, paid for with credits at 30 credits each; unused credits roll over month to month.
- MCP and API
- Every plan includes the API and read-and-write MCP access, so the agent can be driven from Claude or ChatGPT.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
Omnia
Growth€63
per month for 25 prompts, billed annually (€79 billed monthly)
4 AI engines by default and up to 7 on request, daily checks, sentiment analysis, 150 insight credits (5 insights) a month, unlimited brands.
Pro€223
per month for 100 prompts, billed annually (€279 billed monthly)
600 insight credits (20 insights) a month, data exports and Slack support.
Enterprise€399
per month and up for 200+ prompts, billed annually (€499 monthly)
1,500 insight credits (50 insights) a month, a dedicated account manager and a 24-hour SLA. Started through a demo.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Ways to pay less
Omnia
- Annual discount
Save 20% with yearly billing
Omnia's pricing page lists yearly billing at 20% less: Growth is €63 a month billed annually instead of €79 monthly.
Otterly.AI
No public discounts listed.
Common questions
Which is cheaper, Omnia or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against about $70.60 a month for Omnia. Omnia starts at €63 per month for 25 prompts, billed annually (€79 billed monthly), and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, Omnia or Otterly.AI?
As of Oct 23, 2026, neither Omnia nor Otterly.AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.