OptimizeGEO vs Profound (2026): which should you pick?

Pick OptimizeGEO if

• Fits if you have a marketing budget in four figures a month and a 12-month plan is fine
• Works for a company that wants a dedicated account manager and SSO, which come with Pro

Look elsewhere if

• Skip it if you are an individual or small team, as Standard is $499 a month for 75 prompts
• Not for you if you want to try it first, as no free plan or trial is listed
• Tight if you need more than 1 domain or 1 country, as each extra region costs $99 or $149 a month
• Pricey if you add prompts: $10 a month for each extra 10
• Watch out: API and SSO are Pro or Custom only, and Custom starts at $4,999 a month

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

OptimizeGEO

• Standard and Pro require a 12-month minimum commitment; the page says yearly payment gets 2 months free.
• Extra prompts cost $10 per month for each 10, and an extra city or region costs $99 a month on Standard or $149 on Pro.
• The agencies tab lists separate one-time brand packs (ONE at $49 for 1 brand, TEN at $199 for 10 brands) and $499 or $1,999 a month client workspaces.
• Each plan tracks one domain and one country; API access and SSO are listed for Pro or Custom only.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

OptimizeGEO

Persona intelligence

Generates prompts from audience personas and measures brand visibility, share of voice, sentiment and citations.

Cross-channel recommendations

Turns visibility data into suggestions for owned, earned and paid media, including AI shopping and technical GEO and SEO site fixes.

Action Center and agents

Prioritizes recommendations and offers AI agents for technical optimization, content, product pages, off-page work and advertising, with human expert guidance.

AI traffic and attribution

Plans include AI traffic and attribution reporting, connected to Google Analytics.

Engines covered

The site names ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews as the engines it measures; the number of models in your plan depends on the tier (3 or 4).

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

OptimizeGEO

• Standard$499

  per month for 75 prompts, 3 AI models, 12-month minimum

  Weekly prompt analysis, 25 competitors, 30 articles a month, 5 recommendations every 2 weeks, up to 25 seats and email support. 1 domain and 1 country.

• Pro$1,999

  per month for 200 prompts, 4 AI models, 12-month minimum

  Analysis every 3 days, 50 competitors, unlimited articles, 50 recommendations every 2 weeks, up to 50 seats, a dedicated account manager and single sign-on.

• Custom$4,999

  per month and up

  Everything in Pro plus customizable prompt tracking and frequency, unlimited projects and API access. Sold through sales.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

OptimizeGEO

• Annual discount

  2 months free with yearly payment

  The pricing page says paying yearly on Standard or Pro gives 2 months free.

Profound

No public discounts listed.