OptimizeGEO vs Scrunch (2026): which should you pick?

Pick OptimizeGEO if

• Fits if you have a marketing budget in four figures a month and a 12-month plan is fine
• Works for a company that wants a dedicated account manager and SSO, which come with Pro

Look elsewhere if

• Skip it if you are an individual or small team, as Standard is $499 a month for 75 prompts
• Not for you if you want to try it first, as no free plan or trial is listed
• Tight if you need more than 1 domain or 1 country, as each extra region costs $99 or $149 a month
• Pricey if you add prompts: $10 a month for each extra 10
• Watch out: API and SSO are Pro or Custom only, and Custom starts at $4,999 a month

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

OptimizeGEO

• Standard and Pro require a 12-month minimum commitment; the page says yearly payment gets 2 months free.
• Extra prompts cost $10 per month for each 10, and an extra city or region costs $99 a month on Standard or $149 on Pro.
• The agencies tab lists separate one-time brand packs (ONE at $49 for 1 brand, TEN at $199 for 10 brands) and $499 or $1,999 a month client workspaces.
• Each plan tracks one domain and one country; API access and SSO are listed for Pro or Custom only.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

OptimizeGEO

Persona intelligence

Generates prompts from audience personas and measures brand visibility, share of voice, sentiment and citations.

Cross-channel recommendations

Turns visibility data into suggestions for owned, earned and paid media, including AI shopping and technical GEO and SEO site fixes.

Action Center and agents

Prioritizes recommendations and offers AI agents for technical optimization, content, product pages, off-page work and advertising, with human expert guidance.

AI traffic and attribution

Plans include AI traffic and attribution reporting, connected to Google Analytics.

Engines covered

The site names ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews as the engines it measures; the number of models in your plan depends on the tier (3 or 4).

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

OptimizeGEO

• Standard$499

  per month for 75 prompts, 3 AI models, 12-month minimum

  Weekly prompt analysis, 25 competitors, 30 articles a month, 5 recommendations every 2 weeks, up to 25 seats and email support. 1 domain and 1 country.

• Pro$1,999

  per month for 200 prompts, 4 AI models, 12-month minimum

  Analysis every 3 days, 50 competitors, unlimited articles, 50 recommendations every 2 weeks, up to 50 seats, a dedicated account manager and single sign-on.

• Custom$4,999

  per month and up

  Everything in Pro plus customizable prompt tracking and frequency, unlimited projects and API access. Sold through sales.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

OptimizeGEO

• Annual discount

  2 months free with yearly payment

  The pricing page says paying yearly on Standard or Pro gives 2 months free.

Scrunch

No public discounts listed.