Profound vs Qwairy (2026): which should you pick?
As of Oct 23, 2026, Qwairy grades higher than Profound: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Qwairy grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Qwairy
Credit-based GEO platform covering a wide range of AI engines
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Qwairy if
- Fits if you sell in many countries and want AI answers checked in each language
- Works for teams that can check weekly, where Starter's credits cover about 190 prompts
Look elsewhere if
- Tight if you want daily checks on many prompts, as Starter's 2,500 credits cover about 27 on 3 engines
- Pricey if you want crawler logs or Looker Studio, which start at Business for $432 a month billed yearly
- Skip it if you need Mistral, Qwen or Kimi tracked, as API-based models are Enterprise only
- Watch out: extra credit packs start at €109 plus VAT, priced only in euros
- Watch out: the REST API starts at Growth, SSO and white label need Enterprise, and it's unclear if the 120 free credits renew
How we grade them
| 2.2GPAProfoundFair | 2.4GPAQwairyFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CStarter is $74 a month billed yearly, or $89 monthly, for 2,500 credits with unlimited prompts and team members. That's between this category's middle and its dearer quarter. Starter's credits cover about 27 prompts on 3 engines checked daily. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CYou can start free with 120 credits and no card. The page doesn't say whether those renew, so treat it as a trial, not a plan to live on. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | BAnswers and cited sources from a wide list of engines, sentiment, shopping and sponsored results, content and backlink ideas, site readiness checks, AI crawler logs and AI referral revenue. It covers the whole job, though crawler logs need Business. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. There's credit maths to do, daily or weekly or monthly checks to choose, and Search Console and Bing to connect before the full picture shows up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with no desktop or phone app. It connects to Search Console, Bing Webmaster Tools and Looker Studio, has an MCP server on every plan and a REST API from Growth. |
| Best for | big brands tracking AI answers on many engines | tracking AI answers in lots of countries and languages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Qwairy. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Qwairy starts at $74 a month and scores 2.7.
They score the same, and Qwairy starts $25 a month lower. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 1 scores higher than Qwairy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents.
- Qwairy also covers reports and backlink analysis.
At a glance
| Profound | Qwairy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $74 per month for 2,500 credits, billed annually ($89 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | Free start with 120 credits and no card; the page does not say whether they renew |
| Web | ||
| Made by | Profound | Qwairy SAS |
| Price read from | tryprofound.com | qwairy.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Qwairy
- Credits set the volume: Starter's 2,500 a month cover about 27 prompts on 3 engines checked daily, or about 190 checked weekly.
- Models tracked through their APIs, such as Mistral, Qwen and Kimi, are only on Enterprise.
- Extra credit packs of 2,500 to 50,000 credits start at €109 excluding VAT; the page gives this price only in euros.
- Crawler analytics and Looker Studio start at Business; SSO and white-label need Enterprise.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Qwairy
- Monitoring across many engines
- Tracks answers from the user interfaces of ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, Copilot, Grok, Meta AI, Naver and others.
- Responses, sources and competitors
- Shows each AI answer, the sources it cites, competitor mentions, query fan-out, shopping results and sponsored content.
- Sentiment and perception
- Analyzes how AI describes and positions the brand; Fact Check, a beta on request, compares claims with your knowledge base.
- Content and backlink opportunities
- An Action Center ranks content and backlink opportunities, and Content Studio drafts citation-ready briefs.
- Site readiness and crawler analytics
- Diagnoses pages for AI readiness, logs requests from 15+ AI crawlers (crawler analytics needs Business) and connects Search Console and Bing Webmaster Tools.
- AI referral traffic and revenue
- Measures visits from AI referrers and the revenue they bring, and compares them with your visibility over time.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Qwairy
Starter$74
per month for 2,500 credits, billed annually ($89 billed monthly)
1 workspace, unlimited prompts and team members, Content Studio, every UI-tracked AI engine and MCP access. 1 credit = 1 prompt on 1 engine for 1 day.
Agency Starter$90
per month for 2,500 credits, billed annually ($109 billed monthly)
For agencies pitching clients: AI visibility audits and shareable competitor reports, plus 1 client workspace.
Growth$190
per month for 10,000 credits, billed annually ($229 billed monthly)
2 workspaces, the REST API and Fact Check, a beta available on request.
Agency Growth$232
per month for 10,000 credits, billed annually ($279 billed monthly)
5 client workspaces and the REST API. Agency Business has 20 workspaces and 30,000 credits for $482 a month billed annually.
Business$432
per month for 30,000 credits, billed annually ($519 billed monthly)
5 workspaces, AI crawler analytics and the Looker Studio connector.
EnterpriseCustom
Custom capacity, API-based models, SSO, a white-label platform on your own domain and tailored integrations.
Ways to pay less
Profound
No public discounts listed.
Qwairy
- Annual discount
Two months free with annual billing
Qwairy's pricing FAQ says annual billing saves two months compared with monthly pricing, about 17%.
Common questions
Which is cheaper, Profound or Qwairy?
As of Oct 23, 2026, Qwairy is cheaper to start with: $74 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Qwairy starts at $74 per month for 2,500 credits, billed annually ($89 billed monthly).
Which has a free plan, Profound or Qwairy?
As of Oct 23, 2026, neither Profound nor Qwairy has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.