Otterly.AI vs Qwairy (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI and Qwairy share a 2.4 GPA, neither has a free plan, and Otterly.AI starts cheaper, at $25 a month against $74 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. Qwairy grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Qwairy
Credit-based GEO platform covering a wide range of AI engines
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Qwairy if
- Fits if you sell in many countries and want AI answers checked in each language
- Works for teams that can check weekly, where Starter's credits cover about 190 prompts
Look elsewhere if
- Tight if you want daily checks on many prompts, as Starter's 2,500 credits cover about 27 on 3 engines
- Pricey if you want crawler logs or Looker Studio, which start at Business for $432 a month billed yearly
- Skip it if you need Mistral, Qwen or Kimi tracked, as API-based models are Enterprise only
- Watch out: extra credit packs start at €109 plus VAT, priced only in euros
- Watch out: the REST API starts at Growth, SSO and white label need Enterprise, and it's unclear if the 120 free credits renew
How we grade them
| 2.4GPAOtterly.AIFair | 2.4GPAQwairyFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | CStarter is $74 a month billed yearly, or $89 monthly, for 2,500 credits with unlimited prompts and team members. That's between this category's middle and its dearer quarter. Starter's credits cover about 27 prompts on 3 engines checked daily. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CYou can start free with 120 credits and no card. The page doesn't say whether those renew, so treat it as a trial, not a plan to live on. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | BAnswers and cited sources from a wide list of engines, sentiment, shopping and sponsored results, content and backlink ideas, site readiness checks, AI crawler logs and AI referral revenue. It covers the whole job, though crawler logs need Business. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. There's credit maths to do, daily or weekly or monthly checks to choose, and Search Console and Bing to connect before the full picture shows up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app. It connects to Search Console, Bing Webmaster Tools and Looker Studio, has an MCP server on every plan and a REST API from Growth. |
| Best for | daily brand and citation checks in AI search | tracking AI answers in lots of countries and languages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Qwairy. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Qwairy starts at $74 a month and scores 2.7.
Qwairy scores higher, and starts $49 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 1 scores higher than Qwairy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
- Qwairy also covers backlink analysis, web analytics and content optimization.
At a glance
| Otterly.AI | Qwairy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $74 per month for 2,500 credits, billed annually ($89 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free start with 120 credits and no card; the page does not say whether they renew |
| Web | ||
| Made by | OtterlyAI GmbH | Qwairy SAS |
| Price read from | otterly.ai | qwairy.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Qwairy
- Credits set the volume: Starter's 2,500 a month cover about 27 prompts on 3 engines checked daily, or about 190 checked weekly.
- Models tracked through their APIs, such as Mistral, Qwen and Kimi, are only on Enterprise.
- Extra credit packs of 2,500 to 50,000 credits start at €109 excluding VAT; the page gives this price only in euros.
- Crawler analytics and Looker Studio start at Business; SSO and white-label need Enterprise.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Qwairy
- Monitoring across many engines
- Tracks answers from the user interfaces of ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, Copilot, Grok, Meta AI, Naver and others.
- Responses, sources and competitors
- Shows each AI answer, the sources it cites, competitor mentions, query fan-out, shopping results and sponsored content.
- Sentiment and perception
- Analyzes how AI describes and positions the brand; Fact Check, a beta on request, compares claims with your knowledge base.
- Content and backlink opportunities
- An Action Center ranks content and backlink opportunities, and Content Studio drafts citation-ready briefs.
- Site readiness and crawler analytics
- Diagnoses pages for AI readiness, logs requests from 15+ AI crawlers (crawler analytics needs Business) and connects Search Console and Bing Webmaster Tools.
- AI referral traffic and revenue
- Measures visits from AI referrers and the revenue they bring, and compares them with your visibility over time.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Qwairy
Starter$74
per month for 2,500 credits, billed annually ($89 billed monthly)
1 workspace, unlimited prompts and team members, Content Studio, every UI-tracked AI engine and MCP access. 1 credit = 1 prompt on 1 engine for 1 day.
Agency Starter$90
per month for 2,500 credits, billed annually ($109 billed monthly)
For agencies pitching clients: AI visibility audits and shareable competitor reports, plus 1 client workspace.
Growth$190
per month for 10,000 credits, billed annually ($229 billed monthly)
2 workspaces, the REST API and Fact Check, a beta available on request.
Agency Growth$232
per month for 10,000 credits, billed annually ($279 billed monthly)
5 client workspaces and the REST API. Agency Business has 20 workspaces and 30,000 credits for $482 a month billed annually.
Business$432
per month for 30,000 credits, billed annually ($519 billed monthly)
5 workspaces, AI crawler analytics and the Looker Studio connector.
EnterpriseCustom
Custom capacity, API-based models, SSO, a white-label platform on your own domain and tailored integrations.
Ways to pay less
Otterly.AI
No public discounts listed.
Qwairy
- Annual discount
Two months free with annual billing
Qwairy's pricing FAQ says annual billing saves two months compared with monthly pricing, about 17%.
Common questions
Which is cheaper, Otterly.AI or Qwairy?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $74 a month for Qwairy. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Qwairy starts at $74 per month for 2,500 credits, billed annually ($89 billed monthly).
Which has a free plan, Otterly.AI or Qwairy?
As of Oct 23, 2026, neither Otterly.AI nor Qwairy has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.