Profound vs Ranketta (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick Ranketta if

• Fits if you run a Shopify or Adobe Commerce store and want to see how AI assistants list your products
• Works for agencies reporting AI visibility across several client stores

Look elsewhere if

• Skip it if you want a free plan, as there is only a 7-day trial
• Tight if you are on Tracker: 2 AI models, 30 prompts each and no merchandising credits
• Pricey if you need more than one site or country, which starts at €199 a month on Growth
• Watch out: merchandising, Agent Mode and article generation share monthly credits, and extra packs cost from €10 a month
• Watch out: prices are in euros and the page shown is the Online Stores view, with separate Brands and Agencies tabs

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Ranketta

• Prices are listed in euros; the pricing page shown is the Online Stores view, and Brands and Agencies have their own tabs.
• The number of AI models you can track steps up with the plan, from 2 on Tracker to 5 on Scale, and the Tracker plan has no merchandising credits.
• Merchandising, Agent Mode and article generation draw on shared monthly credits; extra credit packs start from €10 per month.
• There is no free plan, only a 7-day trial.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Ranketta

AI visibility monitoring

Tracks how often AI assistants recommend a store's products and brand across a chosen set of prompts and AI models, with sentiment around the mentions.

Catalog merchandising

Rewrites product titles, attributes and descriptions to fill the gaps AI engines look for, using a monthly pool of credits on Starter and above.

Content drafting with approval

Drafts articles to close content gaps. The FAQ says nothing goes live without the customer's approval before it syncs to the site.

AI traffic attribution

A capabilities page covers attributing site traffic that arrives from AI platforms.

Agency reporting

Agencies can run several clients from one account, with share-of-voice reports and Looker Studio reporting per the FAQ.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Ranketta

• Tracker€29

  per month for 2 AI models and 30 prompts per model, billed monthly

  1 website and 1 country, with MCP access. The page shows a saving of €60 a year on annual billing.

• Starter€79

  per month for 3 AI models and 50 prompts per model, billed monthly

  Adds merchandising and 5k credits a month, for 1 website and 1 country. Annual billing saves €180 a year.

• Growth€199

  per month for 4 AI models and 100 prompts per model, billed monthly

  15k credits a month, 2 websites and 3 countries. Annual billing saves €420 a year.

• Scale€449

  per month for 5 AI models and 300 prompts per model, billed monthly

  45k credits a month, 5 websites and 10 countries. Annual billing saves €900 a year.

• EnterpriseCustom

  For large catalogs: 10+ AI models, 1000+ prompts, multi-site, custom feeds and a dedicated specialist. Sold through a demo call.

Profound

No public discounts listed.

Ranketta

• Annual discount

  Annual billing saves 2 months

  The pricing page offers yearly billing with '2 months free' and shows the yearly saving on each plan, for example €60 a year on Tracker.