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Otterly.AI vs Ranketta (2026): which should you pick?

As of Nov 13, 2026, Otterly.AI grades higher than Ranketta: 2.4 against 2.0 out of 4.0.

Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA

Otterly.AI grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Otterly.AI

Daily brand and citation tracking across AI search engines

Free trial · from $25/mo

Ranketta

AI shopping visibility tracking and catalog merchandising for stores

Free trial · from €29/mo

Which one is for you

Pick Otterly.AI if

  • Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
  • Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

  • Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
  • Not for you if you need white-label reports, as there aren't any
  • Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
  • Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
  • Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Ranketta if

  • Fits if you run a Shopify or Adobe Commerce store and want to see how AI assistants list your products
  • Works for agencies reporting AI visibility across several client stores

Look elsewhere if

  • Skip it if you want a free plan, as there is only a 7-day trial
  • Tight if you are on Tracker: 2 AI models, 30 prompts each and no merchandising credits
  • Pricey if you need more than one site or country, which starts at €199 a month on Growth
  • Watch out: merchandising, Agent Mode and article generation share monthly credits, and extra packs cost from €10 a month
  • Watch out: prices are in euros and the page shown is the Online Stores view, with separate Brands and Agencies tabs

How we grade them

2.4GPAOtterly.AIFair2.0GPARankettaFair
Value for money
BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra.
C€29 a month for Tracker, which is the edge of the category's cheaper quarter ($29), but the merchandising needs Starter at €79 a month.
Free plan and trial
CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed.
DA 7-day trial on every plan and no free plan. The pricing page does not say whether a card is needed.
Features
CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label.
CAI visibility tracking, catalog merchandising, content drafting and AI traffic attribution. Tracker has no merchandising credits and covers just 2 AI models.
Ease of use
CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files.
CNo store rating on record, and it works from your store, a feed and Google Merchant Center that you have to connect first.
Platforms and integrations
BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush.
BWeb app with Shopify, Adobe Commerce, Shoptet, Google Merchant Center, Looker Studio and ChatGPT connections. No desktop or phone apps.
Best fordaily brand and citation checks in AI searchAI shopping visibility for online stores

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Ranketta. How we grade

Price against what you get

Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ranketta starts at about $32.40 a month and scores 2.3.

They score the same, and Otterly.AI starts $7.40 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 7 score higher than Ranketta for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessOtterly.AIRanketta

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of AI search visibility tools, and the best at every price

Where they differ

  • Otterly.AI also covers site audit.
  • Ranketta also covers content optimization.
In commonWebPublic APIReportsAI search visibility

At a glance

Otterly.AIRanketta
PricingFree trialFree trial
Starts at$25 per month, billed yearly ($29 billed monthly)€29 per month for 2 AI models and 30 prompts per model, billed monthly
Free planNoneNone
Free trial7-day free trial with 50 prompts, no credit card required7-day free trial on every plan
Web
Made byOtterlyAI GmbHRanketta
Price read fromotterly.airanketta.com
CheckedOct 23, 2026Nov 13, 2026

Worth knowing

Otterly.AI

  • Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
  • Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
  • Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
  • There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Ranketta

  • Prices are listed in euros; the pricing page shown is the Online Stores view, and Brands and Agencies have their own tabs.
  • The number of AI models you can track steps up with the plan, from 2 on Tracker to 5 on Scale, and the Tracker plan has no merchandising credits.
  • Merchandising, Agent Mode and article generation draw on shared monthly credits; extra credit packs start from €10 per month.
  • There is no free plan, only a 7-day trial.

Key features

Otterly.AI

Daily prompt monitoring
Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
Link citation analysis
Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
AI prompt research
Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
GEO audit
A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
Agent Analytics
Reports AI agent and crawler visits to your site from server log files you upload.
API, MCP and Looker Studio
An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Ranketta

AI visibility monitoring
Tracks how often AI assistants recommend a store's products and brand across a chosen set of prompts and AI models, with sentiment around the mentions.
Catalog merchandising
Rewrites product titles, attributes and descriptions to fill the gaps AI engines look for, using a monthly pool of credits on Starter and above.
Content drafting with approval
Drafts articles to close content gaps. The FAQ says nothing goes live without the customer's approval before it syncs to the site.
AI traffic attribution
A capabilities page covers attributing site traffic that arrives from AI platforms.
Agency reporting
Agencies can run several clients from one account, with share-of-voice reports and Looker Studio reporting per the FAQ.

Plans

Otterly.AI

  • Lite$25

    per month, billed yearly ($29 billed monthly)

    15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

  • Standard$160

    per month, billed yearly ($189 billed monthly)

    100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

  • Premium$422

    per month, billed yearly ($489 billed monthly)

    400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

  • EnterpriseCustom

    From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Ranketta

  • Tracker€29

    per month for 2 AI models and 30 prompts per model, billed monthly

    1 website and 1 country, with MCP access. The page shows a saving of €60 a year on annual billing.

  • Starter€79

    per month for 3 AI models and 50 prompts per model, billed monthly

    Adds merchandising and 5k credits a month, for 1 website and 1 country. Annual billing saves €180 a year.

  • Growth€199

    per month for 4 AI models and 100 prompts per model, billed monthly

    15k credits a month, 2 websites and 3 countries. Annual billing saves €420 a year.

  • Scale€449

    per month for 5 AI models and 300 prompts per model, billed monthly

    45k credits a month, 5 websites and 10 countries. Annual billing saves €900 a year.

  • EnterpriseCustom

    For large catalogs: 10+ AI models, 1000+ prompts, multi-site, custom feeds and a dedicated specialist. Sold through a demo call.

Ways to pay less

Otterly.AI

No public discounts listed.

Ranketta

  • Annual discount

    Annual billing saves 2 months

    The pricing page offers yearly billing with '2 months free' and shows the yearly saving on each plan, for example €60 a year on Tracker.

Common questions

Which is cheaper, Otterly.AI or Ranketta?

As of Nov 13, 2026, Otterly.AI is cheaper to start with: $25 a month, against about $32.40 a month for Ranketta. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Ranketta starts at €29 per month for 2 AI models and 30 prompts per model, billed monthly.

Which has a free plan, Otterly.AI or Ranketta?

As of Nov 13, 2026, neither Otterly.AI nor Ranketta has a free plan. Both have a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade