Profound vs SiteSignal (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than SiteSignal: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
SiteSignal
AI visibility tracker that turns AI answers into a weekly to-do list
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick SiteSignal if
- Fits if you're an agency adding AI search to what you sell, under your logo
- Works for businesses that want AI's answers about their prices and services checked daily
Look elsewhere if
- Pricey if you're one small business, at $299 a month for a single domain
- Tight if you have lots of questions to track, at 30 a domain, or 60 per client on Agency
- Skip it if Claude's answers matter, as Claude tracking is still to come
- Watch out: the $89 and Agency plans need your own AI keys, about $1 per question per engine a month on top
- Watch out: other countries are Agency only, at $49 a month per country per client domain
How we grade them
| 2.2GPAProfoundFair | 2.0GPASiteSignalFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | DSMB is $299 a month for 1 domain and 30 questions, in this category's dearest tenth. The $89 BYOK plan means paying the AI providers too, about $1 per question per engine a month, so 30 questions on four engines lands near $209. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CEvery plan has a 7-day free trial with no card and no automatic charge. Agencies also get a free partner account for 10 branded prospect reports a month, but no client tracking. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CA weekly ranked fix list, daily checks of key facts, per-question diagnosis with 30 days of history, query fan-outs, site audits and white-label reports. The gaps: Claude isn't tracked yet, and 30 or 60 questions is far fewer than rivals' hundreds of prompts. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. The cheaper plans need your own AI provider keys, and there's Search Console and GA4 to connect. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with read-only Search Console and GA4 data, and on the Agency plan an MCP server for making branded proposals from Claude. |
| Best for | big brands tracking AI answers on many engines | agencies selling AI search work under their brand |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and SiteSignal. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. SiteSignal starts at $89 a month and scores 2.3.
Profound scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 18 score higher than SiteSignal for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents and web analytics.
- SiteSignal also covers reports and site audit.
At a glance
| Profound | SiteSignal | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $89 per month for 1 domain and 30 questions, with your own AI keys |
| Free plan | None | Free agency partner account: up to 10 branded AEO reports a month on prospect domains, with no client tracking. |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | 7-day free trial of every plan, no card needed and no automatic charge |
| Web | ||
| Made by | Profound | DreamCore 360 LLC |
| Price read from | tryprofound.com | sitesignal.app |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
SiteSignal
- Tracks ChatGPT, Gemini, Perplexity and Google AI Overviews; the vendor says Claude is coming soon.
- On BYOK plans you pay the AI provider too, which SiteSignal estimates at about $1 per question, per engine, per month.
- Tracking in extra countries is Agency-only, at $49 a month per country per client domain.
- Plans include 30 or 60 buyer questions a month, far fewer than prompt-based tools that track hundreds.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
SiteSignal
- Weekly action plan
- Each domain gets a ranked list of fixes every week, each tagged for a developer or a writer and linked to the AI answer behind it.
- Hallucination checks
- Checks key facts such as prices, services, locations and contact details against what each AI engine says, daily, and flags wrong or missing answers.
- Prompt diagnosis
- For each buyer question, shows visibility, mention, recommendation, ranking and citation rates per engine, with the full answer and 30 days of history.
- Query fan-out
- Lists the searches ChatGPT, Perplexity and Gemini run before answering a question, tagged by intent and funnel stage, for use as content briefs.
- Site health and Google data
- Weekly site audits, uptime, speed and SSL checks, plus read-only Search Console and GA4 data with alerts on up to 50 keywords.
- White-label reports and proposals
- The Agency plan puts the agency's logo and colors on reports and makes up to 50 branded proposals a month, also from Claude through an MCP server.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
SiteSignal
Agency partner$0
For agencies: up to 10 branded AEO reports a month on prospects, showing which competitors AI names instead.
SMB (BYOK)$89
per month for 1 domain and 30 buyer questions
Uses your own AI provider keys, paid to the provider separately. Weekly action plan, daily fact checks, site audits and unlimited seats.
SMB$299
per month for 1 domain and 30 buyer questions
Same features as SMB (BYOK), but SiteSignal pays for the AI access, so there are no keys to set up and no usage bill.
Agency$399
per month for 3 client domains, with your own AI keys
60 questions per client, white-label reports, 50 branded proposals a month and a multi-client dashboard. Extra domains $89 a month each.
Common questions
Which is cheaper, Profound or SiteSignal?
As of Oct 23, 2026, SiteSignal is cheaper to start with: $89 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and SiteSignal starts at $89 per month for 1 domain and 30 questions, with your own AI keys.
Which has a free plan, Profound or SiteSignal?
As of Oct 23, 2026, only SiteSignal has a free plan. Profound does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.