SiteSignal vs Trakkr (2026): which should you pick?

Pick SiteSignal if

• Fits if you're an agency adding AI search to what you sell, under your logo
• Works for businesses that want AI's answers about their prices and services checked daily

Look elsewhere if

• Pricey if you're one small business, at $299 a month for a single domain
• Tight if you have lots of questions to track, at 30 a domain, or 60 per client on Agency
• Skip it if Claude's answers matter, as Claude tracking is still to come
• Watch out: the $89 and Agency plans need your own AI keys, about $1 per question per engine a month on top
• Watch out: other countries are Agency only, at $49 a month per country per client domain

Pick Trakkr if

• Fits if you want Claude, Grok and DeepSeek tracked without paying per model
• Works for teams that pipe their data into Zapier, Slack or Google Sheets

Look elsewhere if

• Tight if you track lots of questions, as every plan stops at 50 prompts per brand without paid packs
• Pricey if you need the REST API, unlimited seats or client portals, which need Scale at $500 a month
• Skip it if ChatGPT shopping matters, as it's an extra $49 per brand a month
• Watch out: the 14-day trial needs a card, and there's no free plan
• Watch out: Growth has 3 seats and caps AI Pages requests at 2,500 a month

SiteSignal

• Tracks ChatGPT, Gemini, Perplexity and Google AI Overviews; the vendor says Claude is coming soon.
• On BYOK plans you pay the AI provider too, which SiteSignal estimates at about $1 per question, per engine, per month.
• Tracking in extra countries is Agency-only, at $49 a month per country per client domain.
• Plans include 30 or 60 buyer questions a month, far fewer than prompt-based tools that track hundreds.

Trakkr

• Every plan tracks 50 prompts per brand; more depth needs paid prompt packs.
• ChatGPT shopping tracking is an add-on at $49 per brand per month.
• The REST API, unlimited seats and client portals need Scale at $500 a month.
• Prices are set and billed in US dollars, though the page may show pound or euro equivalents.

SiteSignal

Weekly action plan

Each domain gets a ranked list of fixes every week, each tagged for a developer or a writer and linked to the AI answer behind it.

Hallucination checks

Checks key facts such as prices, services, locations and contact details against what each AI engine says, daily, and flags wrong or missing answers.

Prompt diagnosis

For each buyer question, shows visibility, mention, recommendation, ranking and citation rates per engine, with the full answer and 30 days of history.

Query fan-out

Lists the searches ChatGPT, Perplexity and Gemini run before answering a question, tagged by intent and funnel stage, for use as content briefs.

Site health and Google data

Weekly site audits, uptime, speed and SSL checks, plus read-only Search Console and GA4 data with alerts on up to 50 keywords.

White-label reports and proposals

The Agency plan puts the agency's logo and colors on reports and makes up to 50 branded proposals a month, also from Claude through an MCP server.

Trakkr

Eight AI models tracked daily

Prompts run every day on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, with no per-model fees.

Citations and perception

Shows which pages AI answers cite and how the models describe the brand, alongside competitor share of visibility.

Crawler monitoring and site fixes

Counts visits from AI crawlers and gives technical and content recommendations; AI Pages requests are capped at 2,500 a month on Growth.

Articles from credits

Writes articles from a monthly allowance of 25 credits on Growth and 100 on Scale, with one-time top-up packs for more.

Agency tools

Scale includes white-label client portals on a custom domain, client logins and brand comparison for pitches.

Integrations and API

Sends data to Zapier, Slack, Google Sheets and webhooks, publishes to WordPress, Shopify and Webflow, and offers MCP on every plan.

SiteSignal

• Agency partner$0

  For agencies: up to 10 branded AEO reports a month on prospects, showing which competitors AI names instead.

• SMB (BYOK)$89

  per month for 1 domain and 30 buyer questions

  Uses your own AI provider keys, paid to the provider separately. Weekly action plan, daily fact checks, site audits and unlimited seats.

• SMB$299

  per month for 1 domain and 30 buyer questions

  Same features as SMB (BYOK), but SiteSignal pays for the AI access, so there are no keys to set up and no usage bill.

• Agency$399

  per month for 3 client domains, with your own AI keys

  60 questions per client, white-label reports, 50 branded proposals a month and a multi-client dashboard. Extra domains $89 a month each.

Trakkr

• Growth$100

  per month for 1 brand and 50 prompts, billed monthly

  All 8 AI models checked daily, 25 article credits a month, 3 seats, 3 automations, MCP access and 1 year of history.

• Scale$500

  per month for 10 brands and 50 prompts each, billed monthly

  Everything in Growth with 100 article credits, unlimited seats and automations, the REST API and white-label client portals.

• Enterprise$1,000

  per month and up, billed annually

  Unlimited brands and prompts, SSO and a security review, custom contracts, a dedicated success manager and a support SLA.

SiteSignal

No public discounts listed.

Trakkr

• Annual discount

  Two months free with annual billing

  Trakkr's pricing FAQ says annual plans include 2 months free, a 17% saving, charged upfront for the year.