Profound vs Snezzi (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick Snezzi if

• Fits if you want tracking and the content work in one plan, and $500 a month fits the budget
• Works for developers who'd rather run SEO work from a terminal or an AI assistant

Look elsewhere if

• Pricey if you only want tracking, as the one self-serve plan is $500 a month
• Watch out: the 7-day trial costs $10 and moves to the $500 plan unless you cancel, and paid fees aren't refunded
• Skip it if Gemini or Copilot matter, as neither is on the list of engines tracked
• Tight if you run several brands, since the 200 prompts are shared across all of them and unused articles don't roll over
• Watch out: done for you starts at $1,999 a month and needs a 3-month pilot first

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Snezzi

• There is one self-serve plan at $500 a month and no free plan; the $10 trial moves to the monthly plan unless cancelled.
• The 200 active prompts are shared across every brand in an account, and unused articles do not roll over.
• Fees already paid are not refunded, and done for you needs a 3-month pilot before running quarterly or annually.
• The engines tracked are ChatGPT, Claude, Perplexity, AI Overviews and AI Mode; Gemini and Copilot are not on the list.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Snezzi

AI visibility tracking

Asks 200 buyer questions on ChatGPT, Claude, Perplexity, Google AI Overviews and AI Mode, daily or weekly, and records who is named, in what order and which sites are cited.

Signals

A ranked plan of fixes every Monday with the reason for each, checked again after it ships to see whether the answer changed.

Content Engine

Writes 15 articles a month aimed at tracked questions, source-checked claim by claim, and publishes them to your CMS once approved. Decaying pages come back as refresh drafts.

Backlink agent and Reddit replies

Finds pages that AI engines cite, drafts outreach sent from your own mailboxes after approval, and suggests Reddit and Quora threads with a drafted reply.

Site health and AI traffic

A weekly technical audit with indexing checks and Bing submission, and visits from AI assistants shown next to Search Console and GA4.

MCP server and CLI

157 tools for Claude, ChatGPT and Cursor over OAuth, and a command-line tool for macOS, Linux and Windows with JSON output. Both are included.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Snezzi

• Platform$500

  per month for 200 prompts on 5 AI engines, billed monthly

  Every feature, 15 articles a month, daily or weekly tracking and no seat limit. $5,000 a year billed annually.

• Done for you$1,999

  per month and up, after a 3-month pilot

  The platform plus a team that writes, fixes the site and earns links, an account manager and a call every two weeks.

Profound

No public discounts listed.

Snezzi

• Annual discount

  Two months free with annual billing

  Snezzi's pricing page sells the platform at $5,000 a year instead of $500 a month, which it calls two months free.