Scrunch vs Snezzi (2026): which should you pick?

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Pick Snezzi if

• Fits if you want tracking and the content work in one plan, and $500 a month fits the budget
• Works for developers who'd rather run SEO work from a terminal or an AI assistant

Look elsewhere if

• Pricey if you only want tracking, as the one self-serve plan is $500 a month
• Watch out: the 7-day trial costs $10 and moves to the $500 plan unless you cancel, and paid fees aren't refunded
• Skip it if Gemini or Copilot matter, as neither is on the list of engines tracked
• Tight if you run several brands, since the 200 prompts are shared across all of them and unused articles don't roll over
• Watch out: done for you starts at $1,999 a month and needs a 3-month pilot first

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Snezzi

• There is one self-serve plan at $500 a month and no free plan; the $10 trial moves to the monthly plan unless cancelled.
• The 200 active prompts are shared across every brand in an account, and unused articles do not roll over.
• Fees already paid are not refunded, and done for you needs a 3-month pilot before running quarterly or annually.
• The engines tracked are ChatGPT, Claude, Perplexity, AI Overviews and AI Mode; Gemini and Copilot are not on the list.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Snezzi

AI visibility tracking

Asks 200 buyer questions on ChatGPT, Claude, Perplexity, Google AI Overviews and AI Mode, daily or weekly, and records who is named, in what order and which sites are cited.

Signals

A ranked plan of fixes every Monday with the reason for each, checked again after it ships to see whether the answer changed.

Content Engine

Writes 15 articles a month aimed at tracked questions, source-checked claim by claim, and publishes them to your CMS once approved. Decaying pages come back as refresh drafts.

Backlink agent and Reddit replies

Finds pages that AI engines cite, drafts outreach sent from your own mailboxes after approval, and suggests Reddit and Quora threads with a drafted reply.

Site health and AI traffic

A weekly technical audit with indexing checks and Bing submission, and visits from AI assistants shown next to Search Console and GA4.

MCP server and CLI

157 tools for Claude, ChatGPT and Cursor over OAuth, and a command-line tool for macOS, Linux and Windows with JSON output. Both are included.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

Snezzi

• Platform$500

  per month for 200 prompts on 5 AI engines, billed monthly

  Every feature, 15 articles a month, daily or weekly tracking and no seat limit. $5,000 a year billed annually.

• Done for you$1,999

  per month and up, after a 3-month pilot

  The platform plus a team that writes, fixes the site and earns links, an account manager and a call every two weeks.

Scrunch

No public discounts listed.

Snezzi

• Annual discount

  Two months free with annual billing

  Snezzi's pricing page sells the platform at $5,000 a year instead of $500 a month, which it calls two months free.