Profound vs Visby (2026): which should you pick?
As of Oct 23, 2026, Profound and Visby share a 2.2 GPA, neither has a free plan, and Visby starts cheaper, at $79 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on features. Visby grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Visby
AI visibility tracking that turns gaps into a ranked GEO task list
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Visby if
- Fits if you'd rather get a ranked to-do list than another dashboard
- Works for teams whose AI visibility leans on G2 and Trustpilot reviews
Look elsewhere if
- Tight if you want to track more than a handful of prompts, with 15 on Starter checked about monthly
- Skip it if Perplexity or Copilot matter to you, as neither can be tracked
- Pricey if you need more than one login or domain, as both mean Growth at $199
- Watch out: every plan tracks only 3 of its 4 engines, so one of ChatGPT, Claude, Gemini or AI Overviews is left out
- Watch out: the trial's length and card terms aren't stated, and prices are monthly only
How we grade them
| 2.2GPAProfoundFair | 2.2GPAVisbyFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CStarter is $79 a month for 1 domain, 15 prompts on 3 engines and 45 analysed answers. That's above this category's middle of $49, for a small allowance: Growth at $199 gets you 90 prompts. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CYou can start a free trial of Starter from the sign-up page, but how long it lasts and whether it needs a card aren't stated. There's no free plan. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CMentions, citations, share of voice by funnel stage, a ranked task list, articles, review tracking and AI traffic with revenue. The gaps: you pick 3 of 4 engines, Perplexity and Copilot can't be tracked, and Starter checks each prompt about monthly. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. You connect GA4 and Search Console and choose engines and prompts before the task list fills in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with no desktop or phone app. It links to GA4, Search Console and Bing, follows G2, Trustpilot and Reddit, and has an MCP server. |
| Best for | big brands tracking AI answers on many engines | a ranked GEO to-do list rather than a dashboard |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Visby. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Visby starts at $79 a month and scores 2.3.
Profound scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 13 score higher than Visby for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents.
- Visby also covers site audit.
At a glance
| Profound | Visby | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $79 per month for 1 domain and 15 prompts on 3 AI engines |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | Free trial of the Starter plan from the sign-up page; length not stated |
| Web | ||
| Made by | Profound | Visby |
| Price read from | tryprofound.com | visby.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Visby
- Every plan covers 3 of 4 engines (ChatGPT, Claude, Gemini, AI Overviews); Perplexity and Copilot appear in traffic data but are not offered for tracking.
- Starter's allowance is small: 15 prompts and 45 analyzed answers a month, enough for each prompt on 3 engines about once a month.
- Starter has 1 seat and 1 domain; Growth has 3 of each.
- The pricing page shows only monthly prices, with no annual option.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Visby
- Visibility tracking
- Mentions, visibility scores, citations and trends on ChatGPT, Claude, Gemini and Google AI Overviews; each plan uses 3 engines of your choice.
- Competitor and funnel analysis
- Share of voice by engine and funnel stage, and every prompt that names a competitor instead of you.
- GEO task engine
- Scans the site and visibility gaps and generates technical, content and review tasks ranked by expected impact.
- Content generation
- Writes articles aimed at your gaps, with FAQs and internal links: 5, 15 or 25 a month by plan.
- Review tracking
- Follows ratings and mentions on G2, Trustpilot and Reddit and suggests tasks to strengthen them.
- AI traffic and revenue
- Connects GA4, Search Console and Bing to show which pages AI engines send visitors to and the revenue they bring.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Visby
Starter$79
per month for 1 domain and 15 prompts on 3 AI engines
45 analyzed AI answers a month, funnel-based tracking, 5 articles a month, GEO tasks, review tracking and 1 seat.
Growth$199
per month for 3 domains and 90 prompts on 3 AI engines
270 analyzed AI answers a month, 15 articles a month and 3 seats.
EnterpriseCustom
5+ domains, 250+ prompts, 750+ analyzed answers and 25 articles a month, 10+ seats, an expert GEO audit and a consultation call.
Common questions
Which is cheaper, Profound or Visby?
As of Oct 23, 2026, Visby is cheaper to start with: $79 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Visby starts at $79 per month for 1 domain and 15 prompts on 3 AI engines.
Which has a free plan, Profound or Visby?
As of Oct 23, 2026, neither Profound nor Visby has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.