Otterly.AI vs Visby (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Visby: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Visby
AI visibility tracking that turns gaps into a ranked GEO task list
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Visby if
- Fits if you'd rather get a ranked to-do list than another dashboard
- Works for teams whose AI visibility leans on G2 and Trustpilot reviews
Look elsewhere if
- Tight if you want to track more than a handful of prompts, with 15 on Starter checked about monthly
- Skip it if Perplexity or Copilot matter to you, as neither can be tracked
- Pricey if you need more than one login or domain, as both mean Growth at $199
- Watch out: every plan tracks only 3 of its 4 engines, so one of ChatGPT, Claude, Gemini or AI Overviews is left out
- Watch out: the trial's length and card terms aren't stated, and prices are monthly only
How we grade them
| 2.4GPAOtterly.AIFair | 2.2GPAVisbyFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | CStarter is $79 a month for 1 domain, 15 prompts on 3 engines and 45 analysed answers. That's above this category's middle of $49, for a small allowance: Growth at $199 gets you 90 prompts. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CYou can start a free trial of Starter from the sign-up page, but how long it lasts and whether it needs a card aren't stated. There's no free plan. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CMentions, citations, share of voice by funnel stage, a ranked task list, articles, review tracking and AI traffic with revenue. The gaps: you pick 3 of 4 engines, Perplexity and Copilot can't be tracked, and Starter checks each prompt about monthly. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. You connect GA4 and Search Console and choose engines and prompts before the task list fills in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app. It links to GA4, Search Console and Bing, follows G2, Trustpilot and Reddit, and has an MCP server. |
| Best for | daily brand and citation checks in AI search | a ranked GEO to-do list rather than a dashboard |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Visby. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Visby starts at $79 a month and scores 2.3.
They score the same, and Otterly.AI starts $54 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 13 score higher than Visby for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports.
- Visby also covers web analytics and content optimization.
At a glance
| Otterly.AI | Visby | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $79 per month for 1 domain and 15 prompts on 3 AI engines |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free trial of the Starter plan from the sign-up page; length not stated |
| Web | ||
| Made by | OtterlyAI GmbH | Visby |
| Price read from | otterly.ai | visby.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Visby
- Every plan covers 3 of 4 engines (ChatGPT, Claude, Gemini, AI Overviews); Perplexity and Copilot appear in traffic data but are not offered for tracking.
- Starter's allowance is small: 15 prompts and 45 analyzed answers a month, enough for each prompt on 3 engines about once a month.
- Starter has 1 seat and 1 domain; Growth has 3 of each.
- The pricing page shows only monthly prices, with no annual option.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Visby
- Visibility tracking
- Mentions, visibility scores, citations and trends on ChatGPT, Claude, Gemini and Google AI Overviews; each plan uses 3 engines of your choice.
- Competitor and funnel analysis
- Share of voice by engine and funnel stage, and every prompt that names a competitor instead of you.
- GEO task engine
- Scans the site and visibility gaps and generates technical, content and review tasks ranked by expected impact.
- Content generation
- Writes articles aimed at your gaps, with FAQs and internal links: 5, 15 or 25 a month by plan.
- Review tracking
- Follows ratings and mentions on G2, Trustpilot and Reddit and suggests tasks to strengthen them.
- AI traffic and revenue
- Connects GA4, Search Console and Bing to show which pages AI engines send visitors to and the revenue they bring.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Visby
Starter$79
per month for 1 domain and 15 prompts on 3 AI engines
45 analyzed AI answers a month, funnel-based tracking, 5 articles a month, GEO tasks, review tracking and 1 seat.
Growth$199
per month for 3 domains and 90 prompts on 3 AI engines
270 analyzed AI answers a month, 15 articles a month and 3 seats.
EnterpriseCustom
5+ domains, 250+ prompts, 750+ analyzed answers and 25 articles a month, 10+ seats, an expert GEO audit and a consultation call.
Common questions
Which is cheaper, Otterly.AI or Visby?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $79 a month for Visby. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Visby starts at $79 per month for 1 domain and 15 prompts on 3 AI engines.
Which has a free plan, Otterly.AI or Visby?
As of Oct 23, 2026, neither Otterly.AI nor Visby has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.