Profound vs Wellows (2026): which should you pick?
As of Oct 23, 2026, Wellows grades higher than Profound: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on features. Wellows grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Wellows
AI citation tracking with content drafts and outreach targets
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Wellows if
- Fits if you want every feature on the $29 plan, with unlimited projects and seats
- Works for agencies sharing one balance across clients, with white-label dashboards
Look elsewhere if
- Skip it if Claude or Copilot answers matter, as neither is tracked
- Tight if you track lots of prompts daily, as $29 covers about 12 on all five engines
- Watch out: tracking stops when the shared balance hits zero, and unused answers don't roll over
- Watch out: the listing doesn't say whether the 7-day trial needs a card, and no yearly price is shown
How we grade them
| 2.2GPAProfoundFair | 2.4GPAWellowsFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | BBasic is $29 a month for 1,800 AI answers, about 12 prompts a day on all 5 engines, with every feature. That's inside this category's cheaper quarter. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CNo free plan, but every plan has a 7-day free trial. The listing doesn't say whether a card is needed. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CNamed and unnamed citations, sentiment read from the cited pages, ranked quick wins, a writing agent using Search Console data and an outreach list with contacts. The gaps are in its own listing: Claude and Copilot aren't tracked, and $29 covers about 12 prompts a day. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. You set prompts and engines, then keep an eye on the shared balance so tracking doesn't pause. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, linked to Google Search Console and WordPress, with exports and white-label client dashboards. |
| Best for | big brands tracking AI answers on many engines | five AI engines tracked from $29 a month |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Wellows. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wellows starts at $29 a month and scores 2.3.
Profound scores higher, and starts $70 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 6 score higher than Wellows for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents and web analytics.
- Wellows also covers reports and link outreach.
At a glance
| Profound | Wellows | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $29 per month for 1,800 AI answers |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | 7-day free trial on every plan |
| Web | ||
| Made by | Profound | Wellows |
| Price read from | tryprofound.com | wellows.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Wellows
- The monthly balance is shared across all projects; at zero, tracking pauses until the next billing date and unused answers do not roll over.
- Tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode; Claude and Copilot are not listed.
- The $29 balance covers about 12 prompts a day on all five engines, so wider tracking means fewer engines or weekly runs.
- No annual pricing is shown on the pricing page.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Wellows
- Explicit and implicit citations
- Checks whether an answer names the brand outright and whether the brand's domain appears among the cited pages without being named.
- Sourced sentiment
- Reads how the brand is described inside the cited pages themselves, not only in the wording of the AI answer.
- Quick Wins and Content Opportunities
- Ranks changes by expected effect and suggests pages not yet written, each with a title and buyer intent, avoiding cannibalizing your own pages.
- KIVA writing agent
- Drafts pages inside the platform using your Google Search Console data, aimed at earning citations.
- Outreach list
- Lists cited URLs that leave you out, refreshed daily, with a verified contact and a ready-made email template for each.
- White-label client dashboards
- Per client and per country dashboards carrying the agency's name, with per-project reports, exports and full run history.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Wellows
Wellows Basic$29
per month for 1,800 AI answers
One answer is 1 prompt on 1 engine on 1 day: about 12 prompts on all 5 engines daily. All features, unlimited projects and seats.
Wellows Standard$97
per month for 6,500 AI answers
About 43 prompts on all 5 engines daily, or 216 on one engine. The plan the vendor starts most customers on.
Wellows Growth$249
per month for 18,000 AI answers
About 120 prompts on all 5 engines daily; the vendor sizes it at six sites or clients at 20 prompts a day.
Wellows Scale$497
per month for 36,000 AI answers
About 240 prompts on all 5 engines daily, or twelve sites or clients at 20 prompts a day.
Custom planCustom
A quoted balance for more than 240 prompts a day or more sites than Scale covers. Managed services are also offered.
Common questions
Which is cheaper, Profound or Wellows?
As of Oct 23, 2026, Wellows is cheaper to start with: $29 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Wellows starts at $29 per month for 1,800 AI answers.
Which has a free plan, Profound or Wellows?
As of Oct 23, 2026, neither Profound nor Wellows has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.