Otterly.AI vs Wellows (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Wellows if

• Fits if you want every feature on the $29 plan, with unlimited projects and seats
• Works for agencies sharing one balance across clients, with white-label dashboards

Look elsewhere if

• Skip it if Claude or Copilot answers matter, as neither is tracked
• Tight if you track lots of prompts daily, as $29 covers about 12 on all five engines
• Watch out: tracking stops when the shared balance hits zero, and unused answers don't roll over
• Watch out: the listing doesn't say whether the 7-day trial needs a card, and no yearly price is shown

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Wellows

• The monthly balance is shared across all projects; at zero, tracking pauses until the next billing date and unused answers do not roll over.
• Tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode; Claude and Copilot are not listed.
• The $29 balance covers about 12 prompts a day on all five engines, so wider tracking means fewer engines or weekly runs.
• No annual pricing is shown on the pricing page.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Wellows

Explicit and implicit citations

Checks whether an answer names the brand outright and whether the brand's domain appears among the cited pages without being named.

Sourced sentiment

Reads how the brand is described inside the cited pages themselves, not only in the wording of the AI answer.

Quick Wins and Content Opportunities

Ranks changes by expected effect and suggests pages not yet written, each with a title and buyer intent, avoiding cannibalizing your own pages.

KIVA writing agent

Drafts pages inside the platform using your Google Search Console data, aimed at earning citations.

Outreach list

Lists cited URLs that leave you out, refreshed daily, with a verified contact and a ready-made email template for each.

White-label client dashboards

Per client and per country dashboards carrying the agency's name, with per-project reports, exports and full run history.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Wellows

• Wellows Basic$29

  per month for 1,800 AI answers

  One answer is 1 prompt on 1 engine on 1 day: about 12 prompts on all 5 engines daily. All features, unlimited projects and seats.

• Wellows Standard$97

  per month for 6,500 AI answers

  About 43 prompts on all 5 engines daily, or 216 on one engine. The plan the vendor starts most customers on.

• Wellows Growth$249

  per month for 18,000 AI answers

  About 120 prompts on all 5 engines daily; the vendor sizes it at six sites or clients at 20 prompts a day.

• Wellows Scale$497

  per month for 36,000 AI answers

  About 240 prompts on all 5 engines daily, or twelve sites or clients at 20 prompts a day.

• Custom planCustom

  A quoted balance for more than 240 prompts a day or more sites than Scale covers. Managed services are also offered.