Profound vs ZeroRank (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick ZeroRank if

• Fits if you want Grok, Copilot and DeepSeek watched as well as ChatGPT
• Works for teams that want to query rankings from Claude or Cursor through MCP

Look elsewhere if

• Tight if you track dearer models, as they use more of the answer budget
• Pricey if you want white-label client reports, which start at Growth for $169 a month
• Not for you if you'd rather count prompts than AI answers, as one prompt on 3 models uses 3
• Watch out: refunds cover only 14 days from first purchase with light use, and renewals aren't refunded
• Watch out: it's web only for now, with phone apps listed as coming, and SSO is Enterprise only

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

ZeroRank

• Plans are sized by AI answers a month, not prompts: one prompt on 3 models uses 3 answers, and higher-cost models use more of the budget.
• White-label dashboards and automated client email reports start at Growth ($169 a month, billed yearly); single sign-on is Enterprise only.
• Refunds cover 14 days from the first purchase if the service has not been used heavily; renewals are not refunded.
• iOS and Android apps are listed as coming soon; today it runs in the browser.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

ZeroRank

Tracking across 17 AI platforms

ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot, Grok, DeepSeek and more on every plan, checked daily, weekly, monthly or on demand.

Prompt Research

Turns a topic, a question or a competitor's domain into prompts worth tracking, each with an estimated AI search volume. 10 to 150 runs a month by plan.

Sources and citations

Shows which domains the models cite for your category, how often each is used and what type of page it is.

Fixes and content

Explains why an answer left you out, drafts the page edit and re-runs the prompt to check it. Plans also include a monthly quota of AI articles.

Agentic workflows

Scheduled workflows that pull rankings, find gaps, draft content for missing prompts and alert the team, on every paid plan.

MCP server and REST API

Query live rankings, run prompts and pull cited sources from Claude, Cursor, ChatGPT or any MCP client, or over REST, on every paid plan.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

ZeroRank

• Starter$33

  per month for 2,400 AI answers, billed yearly ($39 billed monthly)

  About 26 prompts a day on 3 models, 1 workspace, 10 Prompt Research runs, 2 AI articles and 2 content optimizations a month, MCP and API.

• Growth$169

  per month for 13,500 AI answers, billed yearly ($199 billed monthly)

  About 150 prompts a day on 3 models, up to 10 workspaces, white-label dashboards, automated client email reports and 12 AI articles a month.

• Agency$424

  per month for 31,500 AI answers, billed yearly ($499 billed monthly)

  About 350 prompts a day on 3 models, unlimited workspaces, 150 Prompt Research runs, 36 AI articles a month and a dedicated account rep.

• EnterpriseCustom

  An answer budget sized to your prompts, models and schedule, with single sign-on, dedicated support and custom content allowances.

Profound

No public discounts listed.

ZeroRank

• Annual discount

  Save 15% with yearly billing

  ZeroRank's pricing page takes 15% off for yearly billing: Starter is $33 a month instead of $39, which it states as a $72 saving a year.