Otterly.AI vs ZeroRank (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick ZeroRank if

• Fits if you want Grok, Copilot and DeepSeek watched as well as ChatGPT
• Works for teams that want to query rankings from Claude or Cursor through MCP

Look elsewhere if

• Tight if you track dearer models, as they use more of the answer budget
• Pricey if you want white-label client reports, which start at Growth for $169 a month
• Not for you if you'd rather count prompts than AI answers, as one prompt on 3 models uses 3
• Watch out: refunds cover only 14 days from first purchase with light use, and renewals aren't refunded
• Watch out: it's web only for now, with phone apps listed as coming, and SSO is Enterprise only

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

ZeroRank

• Plans are sized by AI answers a month, not prompts: one prompt on 3 models uses 3 answers, and higher-cost models use more of the budget.
• White-label dashboards and automated client email reports start at Growth ($169 a month, billed yearly); single sign-on is Enterprise only.
• Refunds cover 14 days from the first purchase if the service has not been used heavily; renewals are not refunded.
• iOS and Android apps are listed as coming soon; today it runs in the browser.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

ZeroRank

Tracking across 17 AI platforms

ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot, Grok, DeepSeek and more on every plan, checked daily, weekly, monthly or on demand.

Prompt Research

Turns a topic, a question or a competitor's domain into prompts worth tracking, each with an estimated AI search volume. 10 to 150 runs a month by plan.

Sources and citations

Shows which domains the models cite for your category, how often each is used and what type of page it is.

Fixes and content

Explains why an answer left you out, drafts the page edit and re-runs the prompt to check it. Plans also include a monthly quota of AI articles.

Agentic workflows

Scheduled workflows that pull rankings, find gaps, draft content for missing prompts and alert the team, on every paid plan.

MCP server and REST API

Query live rankings, run prompts and pull cited sources from Claude, Cursor, ChatGPT or any MCP client, or over REST, on every paid plan.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

ZeroRank

• Starter$33

  per month for 2,400 AI answers, billed yearly ($39 billed monthly)

  About 26 prompts a day on 3 models, 1 workspace, 10 Prompt Research runs, 2 AI articles and 2 content optimizations a month, MCP and API.

• Growth$169

  per month for 13,500 AI answers, billed yearly ($199 billed monthly)

  About 150 prompts a day on 3 models, up to 10 workspaces, white-label dashboards, automated client email reports and 12 AI articles a month.

• Agency$424

  per month for 31,500 AI answers, billed yearly ($499 billed monthly)

  About 350 prompts a day on 3 models, unlimited workspaces, 150 Prompt Research runs, 36 AI articles a month and a dedicated account rep.

• EnterpriseCustom

  An answer budget sized to your prompts, models and schedule, with single sign-on, dedicated support and custom content allowances.

Otterly.AI

No public discounts listed.

ZeroRank

• Annual discount

  Save 15% with yearly billing

  ZeroRank's pricing page takes 15% off for yearly billing: Starter is $33 a month instead of $39, which it states as a $72 saving a year.