Qualaroo vs Wisepops (2026): which should you pick?
As of Nov 13, 2026, Wisepops grades higher than Qualaroo: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Qualaroo grades higher on value for money. Wisepops grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Qualaroo
Website and in-app feedback surveys shown as small popups
Wisepops
Popups, on-site feeds, web push and A/B tests for online stores
Which one is for you
Pick Qualaroo if
- Fits if you want to ask visitors a question and read the answers
- Makes sense if you track NPS or CSAT on a site or in an app
Look elsewhere if
- Not for you if you want an email-capture or discount popup tool
- Tight if you collect more than 50 responses, which is the whole free plan
- Watch out: higher plans are tied to email sends and pageviews, so busy sites need Business at $49.99
- Watch out: prices shown are annual rates, and the monthly figure was not confirmed
Pick Wisepops if
- Fits if you run a busy Shopify store and judge campaigns by revenue, not sign-ups
- Works for stores that want web push and an on-site news feed as well as popups
Look elsewhere if
- Pricey if your site is small, as the only published plan is $299 a month for 500,000 pageviews
- Not for you if you want to see a price before a sales call and you're not on Shopify
- Tight if bots hit your site a lot, as their page loads count unless you block them
- Watch out: past the limit campaigns stop, unless Extra Pageviews are on at 1.5 times the rate, which Shopify billing lacks
- Skip it if you want a free plan, as there's none, and only Shopify stores get the 14-day trial
How we grade them
| 2.0GPAQualarooFair | 2.4GPAWisepopsFair | |
|---|---|---|
| Value for money | C$19.99 a month on yearly billing, $49.99 for Business. That is ordinary for the category, though it is a survey tool so the comparison is loose. The page shows higher crossed-out prices, and the monthly price was not confirmed. | DThe only published price is on Shopify: $2,990 a year for 500,000 pageviews, $249.17 a month, or $299 monthly. A site with 20,000 visitors uses a fraction of that and pays far more than popup tools here charge. Smaller plans, and sites off Shopify, get a price after a demo. |
| Free plan and trial | CA forever-free plan, but it stops at 50 responses, which a busy page will hit quickly. | CNo free plan, but Shopify stores get a 14-day free trial of the app. Anyone else has to book a demo first, so this C really applies to Shopify shops. |
| Features | CIt does its one job: targeted survey nudges with NPS, CSAT and CES, AI analysis of answers and email surveys. That is a smaller job than the popup category, and it is not built for capturing emails or discounts. | APopups, spin-to-win, quizzes and bars, plus an on-site notification feed, embedded blocks and web push, which no other tool here lists. 30+ behaviour signals, AI product picks, and A/B tests against a control group that measure revenue per visitor. |
| Ease of use | CNo store rating on record. You write questions, pick who sees them and wire it into the site. | CNo rating on record. AI product picks set up in one click on Shopify, but you still build campaigns, choose from 30+ behaviour signals and watch your pageviews, which count even when nothing shows. |
| Platforms and integrations | CWeb only on this listing, with only Mailchimp and Vertical Response named as integrations. | BWeb, with Shopify, Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, plus Zapier, APIs and webhooks. No desktop or phone app, so B is as high as it goes. |
| Best for | short feedback surveys shown as popups | busy Shopify stores that test for revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Qualaroo and Wisepops. How we grade
Price against what you get
Qualaroo starts at $19.99 a month and scores 2.0 out of 4 on features, ease of use and platforms. Wisepops starts at $299 a month and scores 3.0.
Wisepops scores higher, and starts $279.01 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 30 score higher than Qualaroo for less, and none scores higher than Wisepops for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Qualaroo also covers surveys.
At a glance
| Qualaroo | Wisepops | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19.99 per month, billed annually ($239.88 a year) | $299 per month for up to 500,000 pageviews (Shopify app) |
| Free plan | 50 responses, including 500 email sends and 10,000 pageviews, with the features the pricing page lists. | None |
| Free trial | None listed | 14-day free trial on the Shopify app |
| Web | ||
| Made by | ProProfs | Wisepops, LLC |
| Price read from | qualaroo.com | apps.shopify.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Qualaroo
- The free plan stops at 50 responses.
- Prices shown are the annual rate; a monthly billing option is toggled on the pricing page and the monthly figure was not confirmed.
- It is a survey tool; popups are used to collect feedback, not mainly for email capture or discounts.
- Pricing steps are tied to email sends and pageviews, so heavier sites need the higher plan.
Wisepops
- The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
- Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
- Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
- There is no free plan; the entry price suits stores with a lot of traffic.
Key features
Qualaroo
- Nudge surveys
- Short surveys that appear on a website or inside an app, placed left, right, top, bottom or center.
- Targeting
- Advanced user targeting and question branching decide who sees which question.
- NPS, CSAT and CES
- Standard satisfaction metrics tracked in one place.
- AI feedback analysis
- The vendor describes AI analysis of open-text answers, naming IBM Watson for sentiment.
- Email surveys and link Nudges
- Surveys can also go out by email or as a shareable link.
Wisepops
- Popups, bars and gamified offers
- Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.
- Feed, embeds and web push
- A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.
- Behavioral targeting
- Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.
- A/B tests with control groups
- Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.
- AI product recommendations
- Suggest products each visitor is likely to buy, set up in one click on Shopify.
- Integrations
- Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.
Plans
Qualaroo
Free$0
50 responses on a forever-free account, with 500 email sends and 10,000 pageviews.
Essentials$19.99
per month, billed annually ($239.88 a year)
Unlimited responses with 1,000 email sends a month. The page shows $39.99 crossed out beside the $19.99 annual rate.
Business$49.99
per month, billed annually ($599.88 a year)
5,000 email sends and 100,000 pageviews a month. The page shows $99.99 crossed out beside the $49.99 annual rate.
Wisepops
500k pageviews (Shopify)$299
per month for up to 500,000 pageviews, billed monthly
Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.
Other plansCustom
Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.
Ways to pay less
Qualaroo
No public discounts listed.
Wisepops
- Annual discount
Yearly billing saves about two months
On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.
Common questions
Which is cheaper, Qualaroo or Wisepops?
As of Nov 13, 2026, Qualaroo is cheaper to start with: $19.99 a month, against $299 a month for Wisepops. Qualaroo starts at $19.99 per month, billed annually ($239.88 a year), and Wisepops starts at $299 per month for up to 500,000 pageviews (Shopify app).
Which has a free plan, Qualaroo or Wisepops?
As of Nov 13, 2026, only Qualaroo has a free plan. Wisepops does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.