OptiMonk vs Qualaroo (2026): which should you pick?
As of Nov 13, 2026, we pick OptiMonk: it is second in our ranking of popup and widget tools, and it grades higher too, 2.6 against 2.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
OptiMonk grades higher on the free plan, features and platforms. Qualaroo grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
OptiMonk
Popups for online stores, built by an AI agent you describe them to
Qualaroo
Website and in-app feedback surveys shown as small popups
Which one is for you
Pick OptiMonk if
- Fits if you'd rather describe a popup than design one yourself
- Works for small stores that stay under 10,000 pageviews on the free plan
Look elsewhere if
- Pricey if your visitors click through lots of pages, as every page load counts, popup or not
- Tight if you use subdomains, as each one counts as a domain and Essential allows 2
- Pricey if you're in the EU without a VAT number, as 27% Hungarian VAT goes on top
- Watch out: at the pageview limit, campaigns pause until you upgrade or the month resets
- Tight if you lean on the AI agent, as credits are monthly and more means moving up a plan
Pick Qualaroo if
- Fits if you want to ask visitors a question and read the answers
- Makes sense if you track NPS or CSAT on a site or in an app
Look elsewhere if
- Not for you if you want an email-capture or discount popup tool
- Tight if you collect more than 50 responses, which is the whole free plan
- Watch out: higher plans are tied to email sends and pageviews, so busy sites need Business at $49.99
- Watch out: prices shown are annual rates, and the monthly figure was not confirmed
How we grade them
| 2.6GPAOptiMonkGood | 2.0GPAQualarooFair | |
|---|---|---|
| Value for money | DEvery page load counts, so a site with 20,000 visitors viewing a few pages each goes past Essential's 50,000-pageview top. That means Growth: $69 a month billed yearly ($828), or $99 monthly, at the dear end of popup tools here. Every feature is on every plan. | C$19.99 a month on yearly billing, $49.99 for Business. That is ordinary for the category, though it is a survey tool so the comparison is loose. The page shows higher crossed-out prices, and the monthly price was not confirmed. |
| Free plan and trial | BFree forever: 10,000 pageviews a month on 1 domain, every feature, the AI agent with 1,000 credits a month, and no OptiMonk branding. A small blog could live on it, though a busier site will pass it. | CA forever-free plan, but it stops at 50 responses, which a busy page will hit quickly. |
| Features | AAn AI agent that designs, writes, publishes and A/B tests popups, and an MCP server so you can build them from Claude, ChatGPT or Cursor, which no other tool here has. Spin-to-win, quizzes, upsells and 1,000+ examples too, with nothing held back by plan. | CIt does its one job: targeted survey nudges with NPS, CSAT and CES, AI analysis of answers and email surveys. That is a smaller job than the popup category, and it is not built for capturing emails or discounts. |
| Ease of use | CNo rating on record. You describe a popup in a sentence, but you still add it to your store, keep an eye on AI credits and pageviews, and check what the agent makes. | CNo store rating on record. You write questions, pick who sees them and wire it into the site. |
| Platforms and integrations | BWeb, with 60+ integrations such as Shopify and Klaviyo, plus Zapier, webhooks and an API, and it can be run from Claude, ChatGPT or Cursor. No desktop or phone app, so B is the top. | CWeb only on this listing, with only Mailchimp and Vertical Response named as integrations. |
| Best for | popups built by an AI agent for online stores | short feedback surveys shown as popups |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptiMonk and Qualaroo. How we grade
Price against what you get
OptiMonk starts at $19 a month and scores 3.0 out of 4 on features, ease of use and platforms. Qualaroo starts at $19.99 a month and scores 2.0.
OptiMonk scores higher and starts $0.99 a month lower. Of the other popup and widget tools on the chart, none scores higher than OptiMonk for less, and 30 score higher than Qualaroo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptiMonk also covers templates and AI agents.
- Qualaroo also covers surveys.
At a glance
| OptiMonk | Qualaroo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 20,000 pageviews, billed yearly | $19.99 per month, billed annually ($239.88 a year) |
| Free plan | 10,000 pageviews a month on 1 domain with 1,000 AI credits a month, every feature and no OptiMonk branding; it does not expire. | 50 responses, including 500 email sends and 10,000 pageviews, with the features the pricing page lists. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | OptiMonk | ProProfs |
| Price read from | optimonk.com | qualaroo.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
OptiMonk
- Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
- Each subdomain counts as a separate domain, and Essential allows only 2.
- The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
- Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.
Qualaroo
- The free plan stops at 50 responses.
- Prices shown are the annual rate; a monthly billing option is toggled on the pricing page and the monthly figure was not confirmed.
- It is a survey tool; popups are used to collect feedback, not mainly for email capture or discounts.
- Pricing steps are tied to email sends and pageviews, so heavier sites need the higher plan.
Key features
OptiMonk
- AI agent that builds popups
- Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.
- MCP server for AI assistants
- Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.
- Popup types and library
- Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.
- A/B testing
- The agent runs A/B tests on real visitors and offers to roll out the winning version.
- Visual editor
- Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.
- 60+ integrations
- Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.
Qualaroo
- Nudge surveys
- Short surveys that appear on a website or inside an app, placed left, right, top, bottom or center.
- Targeting
- Advanced user targeting and question branching decide who sees which question.
- NPS, CSAT and CES
- Standard satisfaction metrics tracked in one place.
- AI feedback analysis
- The vendor describes AI analysis of open-text answers, naming IBM Watson for sentiment.
- Email surveys and link Nudges
- Surveys can also go out by email or as a shareable link.
Plans
OptiMonk
Free$0
10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.
Essential$19
per month for up to 20,000 pageviews, billed yearly ($29 monthly)
3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.
Growth$69
per month for up to 100,000 pageviews, billed yearly ($99 monthly)
10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.
Premium$179
per month for up to 500,000 pageviews, billed yearly ($249 monthly)
20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.
MasterCustom
For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.
Qualaroo
Free$0
50 responses on a forever-free account, with 500 email sends and 10,000 pageviews.
Essentials$19.99
per month, billed annually ($239.88 a year)
Unlimited responses with 1,000 email sends a month. The page shows $39.99 crossed out beside the $19.99 annual rate.
Business$49.99
per month, billed annually ($599.88 a year)
5,000 email sends and 100,000 pageviews a month. The page shows $99.99 crossed out beside the $49.99 annual rate.
Ways to pay less
OptiMonk
- Annual discount
Yearly billing saves 25%
Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.
Qualaroo
No public discounts listed.
Common questions
Which is cheaper, OptiMonk or Qualaroo?
As of Nov 13, 2026, OptiMonk is cheaper to start with: $19 a month, against $19.99 a month for Qualaroo. OptiMonk starts at $19 per month for up to 20,000 pageviews, billed yearly, and Qualaroo starts at $19.99 per month, billed annually ($239.88 a year).
Which has a free plan, OptiMonk or Qualaroo?
As of Nov 13, 2026, both OptiMonk and Qualaroo have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.